Chicago magazine

Chicago magazine

@ChicagoMag

We are Chicago.

Chicago, IL https://www.chicagomag.com/ Joined 2008-10-17 Date of Analysis: Dec 16, 2025

265,214

Followers

353

Following

54,401

Tweets

8.0

Avg Engagement

3,022

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ChicagoMag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-10-17
  • Verification:No
  • Location:Chicago, IL

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:5.3
  • Avg Retweets per Tweet:2.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,245 tweets

On average, tweets receive 413 likes and 96 retweets, indicating moderate engagement. The account's content is likely shared by followers interested in Chicago's sports and community efforts.

5.3

Avg Likes/Tweet

2.7

Avg Retweets/Tweet

17,084

Total Likes

8,784

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

7

75th Percentile

1,198

Top Tweet

0.03

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

88.8%

Original

0.8%

Replies

10.4%

Retweets

0.1%

Quotes

0.0%

Threads

1.6%

With Media

93.6%

With Links

2.0%

With #Tags

19.8%

With @Mentions

0.4%

With Emojis

147

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.01

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

77.4%

Weekday Posts

22.6%

Weekend Posts

Top Hashtags

#1 (8) #10 (4) #9 (4) #2 (4) #chicago (4) #11 (3) #8 (3) #7 (3) #6 (3) #5 (3)

Most Mentioned

@chicagomag (167) @tedmcclelland (78) @jdkess (26) @amycavanaugh (14) @tnoland1 (13) @candace_parker (12) @krisvire (10) @robertloerzel (8) @heidistevens13 (8) @chicagosky (8)

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Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,880 (89%)
Replies 25 (1%)
Retweets 338 (10%)
Quote Tweets 2 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 338 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely residents of Chicago and sports fans interested in local teams like the White Sox and Bulls. It also appeals to those interested in community-driven projects and local culture.

Average

Audience Quality

29.8%

Suspicion Index

38.1%

Low-Quality %

18

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.3%

Empty Bio

38.5%

<10 Tweets

11.7%

Mass Following (>2K)

0.0%

New (<90 days)

60.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

81.8%

No URL

28.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

42,867,538

Total Potential Reach

18

Median Follower Reach

118

75th Percentile Reach

5.4%

>1K followers

0.7%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

42.0%

Creators

20,986 accounts

19.5%

Consumers

9,761 accounts

38.5%

Dormant

19,253 accounts

263

Verified Followers

0.53% of total

7.9%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Chicago, IL (8,329) Chicago (1,610) Illinois, USA (690) United States (689) Chicago, Illinois (201) Illinois (146) Los Angeles, CA (141) USA (138) chicago (129) New York, NY (112)

322

Verified Followers

0.32% of total

9,491

Protected Accounts

9.49% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,991 Wrestler Wrestling, Motivation, Self-promotion
@zlj517 1,985,612 Spokesman Geopolitics, Diplomacy, Communication
@NOH8Campaign 801,391 Activism equality, bullying, discrimination
@TylerFlorence 635,176 Chef Cooking, Filmmaking, Creative Agency
@Ahmad_Neamah 628,111 Islamic Scholar Islamic Jurisprudence, Religious Education, Religious Authority
@lollapalooza 548,084 Event Organizer Music festivals, Chicago, Lake Michigan
@DaveVescio 539,429 Actor Movies, Art, Transformation
@aliciagrimes71 499,758 Influencer Youtube influencers, Music, Magazine
@ChakaKhan 484,446 Singer Music, Fashion, Activism
@djkingassassin 474,265 DJ Music, Club, Producer

Top Keywords in Follower Bios

chicago (3,842) love (2,197) life (1,739) music (1,418) world (894) lover (879) news (875) sports (866) mom (865) writer (789)

Top Hashtags in Follower Bios

#chicago (217) #blacklivesmatter (88) #blm (76) #1 (72) #resist (59) #maga (35) #travel (34) #bullsnation (31) #blackhawks (29) #dabears (28)

40,438

Followers With Bio

59,562

Followers Without Bio

40.44%

% With Bio

59.56%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

3,674

Combined Engagement

2,954

Total Likes

720

Total Retweets

735

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Sports Community Local Culture Storytelling Social Impact
Chicago magazine
@ChicagoMag

Jason Benetti became the White Sox play-by-play broadcaster in 2019. "I assumed Jason was deeply tired of being held up as an Inspirational Story. He is — sort of. And yet his disability is a significant part of what drives him," says writer Peter Sagal. https://t.co/seL6teN30B

2021-09-14
Retweets: 210 Likes: 988 Engagement: 1,198
Chicago magazine
@ChicagoMag

In our November cover story, @DeMar_DeRozan of the @chicagobulls talks about his killer offseason workout, what he likes about playing for Coach Donovan, and why he always sits in the third row of an SUV. https://t.co/RLRJARcyQP https://t.co/qr5zRWUa2f

2022-10-17
Retweets: 115 Likes: 844 Engagement: 959
Chicago magazine
@ChicagoMag

With a paid staff of four and more than 200 volunteer drivers and overnight hosts, @MidwestAccess helps at least 120 women a month with the logistics and cost of traveling to Illinois for a safe, legal abortion. https://t.co/Vf8AG3rQJ5

2022-06-28
Retweets: 144 Likes: 409 Engagement: 553
Chicago magazine
@ChicagoMag

The youngest African American woman ever to serve in the House of Representatives came into Congress with a class of "big personalities." Her softer approach isn't going unnoticed. And part of it is certainly tactical. https://t.co/5RwtefgV2q

2021-08-03
Retweets: 144 Likes: 398 Engagement: 542
Chicago magazine
@ChicagoMag

"Chicago has never spread gun control to Red America. Instead, Red America has imposed its libertine gun laws on Chicago." https://t.co/u15dN7k1IL

2022-06-05
Retweets: 107 Likes: 315 Engagement: 422

Key Insights & Takeaways

The account highlights local sports figures and their personal stories, which can build a connection with followers. It promotes community initiatives like @MidwestAccess, showing a focus on supporting local causes. The use of verified accounts and local influencers helps establish credibility and relevance.

Strengths

  • + Established follower base of 265,214
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ChicagoMag reveals an growing Twitter presence with 265,214 followers. The account demonstrates a content-creator strategy, averaging 8.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025