Child Friendly Leeds

Child Friendly Leeds

@Child_Leeds

First city in the UK with a #ChildFriendly ambition since 2012 | Putting children & young people at the heart of our city | Find out more:

Leeds https://wearechildfriendlyleeds.com/ Joined 2012-07-05 Date of Analysis: Dec 16, 2025

13,809

Followers

2,047

Following

49,253

Tweets

21.3

Avg Engagement

190

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Child_Leeds's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-07-05
  • Verification:No
  • Location:Leeds

Data Summary

  • Tweets Analyzed:3,242
  • Avg Likes per Tweet:2.1
  • Avg Retweets per Tweet:19.2
  • Followers Analyzed:13,884

Engagement Analysis

Based on 3,242 tweets

The account maintains a consistent level of engagement with an average of 308 likes and 53 retweets per tweet. It frequently collaborates with verified accounts and public figures.

2.1

Avg Likes/Tweet

19.2

Avg Retweets/Tweet

6,849

Total Likes

62,206

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

3

Median Retweets

8

75th Percentile

18,898

Top Tweet

1.54

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

9.7%

Original

16.6%

Replies

69.4%

Retweets

4.3%

Quotes

0.0%

Threads

1.0%

With Media

81.7%

With Links

42.2%

With #Tags

93.8%

With @Mentions

40.1%

With Emojis

226

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.71

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

92.6%

Weekday Posts

7.4%

Weekend Posts

Top Hashtags

#leeds (239) #childfriendlyleedsawards (116) #childfriendlyleeds (70) #babyweekleeds (65) #youthwork (42) #youngpeople (35) #childfriendly (23) #teamleeds (21) #babyweek2021 (21) #community (17)

Most Mentioned

@child_leeds (915) @leedslibraries (210) @leedscc_news (199) @babyweekuk (149) @leedsdads (121) @leedsinspired (78) @leeds_learning (77) @leedsted (77) @catchleeds (72) @leedsyouthvoice (72)

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Content Strategy Analysis

Based on 3,242 tweets

Content Type Distribution

Content Breakdown

Original Tweets 314 (10%)
Replies 538 (17%)
Retweets 2,250 (69%)
Quote Tweets 140 (4%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 2,250 retweets (69% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,242 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 13,884 followers

The audience includes local residents, educators, and community organizations interested in child development. It also reaches out to national figures and partners involved in child-related initiatives.

Good

Audience Quality

12.4%

Suspicion Index

14.8%

Low-Quality %

235

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

22.8%

Empty Bio

11.6%

<10 Tweets

16.5%

Mass Following (>2K)

0.0%

New (<90 days)

13.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

58.4%

No URL

6.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

41,594,027

Total Potential Reach

235

Median Follower Reach

853

75th Percentile Reach

22.4%

>1K followers

2.3%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

71.9%

Creators

9,989 accounts

16.4%

Consumers

2,283 accounts

11.6%

Dormant

1,612 accounts

138

Verified Followers

0.99% of total

13.1%

Professional Bios

founder, dev, analyst, etc.

0.4

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Leeds, England (2,014) Leeds (1,469) Leeds, UK (304) United Kingdom (296) UK (205) Yorkshire (202) England, United Kingdom (187) West Yorkshire (171) Leeds, West Yorkshire (164) Yorkshire and The Humber (162)

138

Verified Followers

0.99% of total

1,138

Protected Accounts

8.2% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,817 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,657 - -
@LeBronJames 1,006,940 - -
@nonprofitorgs 775,094 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@paul_steele 648,147 Travel Blogger Travel, hiking, photography
@ExtinctionR 422,156 Activist climate, ecological, non-violent
@commun_it 411,007 Social Media Manager Twitter, Growth, Engagement
@LeedsNews 240,765 News Outlet news, local, subscription
@MuseumWeek 230,821 Cultural Event art, culture, heritage
@RockChristopher 221,685 Entrepreneur Leadership, Social Media, Encouragement

Top Keywords in Follower Bios

leeds (2,300) views (989) yorkshire (668) children (652) community (601) social (573) mum (553) health (538) school (488) young (471)

Top Hashtags in Follower Bios

#leeds (150) #yorkshire (39) #mentalhealth (24) #lufc (21) #education (20) #send (14) #autism (14) #wellbeing (14) #health (14) #community (13)

10,722

Followers With Bio

3,162

Followers Without Bio

77.23%

% With Bio

22.77%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,242 analyzed

38,764

Combined Engagement

875

Total Likes

37,889

Total Retweets

7,753

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Child-Friendly Initiatives Community Engagement Early Childhood Education Public Collaboration Local Government Awareness Campaigns
Child Friendly Leeds
@Child_Leeds

RT @BT21_: Happy Lunar New Year!✨ May your 2022 be filled with love and joy❤️ #HNY #LunarNewYear #BT21 https://t.co/NvpaTOWakN

2022-02-01
Retweets: 18,898 Likes: 0 Engagement: 18,898
Child Friendly Leeds
@Child_Leeds

RT @RoyalFamily: Remembering Our Queen. Today people from across the UK, Commonwealth and around the world will pay tribute to the extraordinary life and reign of Her Majesty The Queen. https://t.co/yuFxoo6Gdu

2022-09-19
Retweets: 16,534 Likes: 0 Engagement: 16,534
Child Friendly Leeds
@Child_Leeds

RT @Earlychildhood: ‘By focusing our collective time, energy &amp; resources on these most preventative years, we can make a huge difference.’ Find out from The Princess of Wales why we've launched #ShapingUs and what we hope to achieve through this important work. @KensingtonRo

2023-01-31
Retweets: 1,271 Likes: 0 Engagement: 1,271
Child Friendly Leeds
@Child_Leeds

RT @KensingtonRoyal: An insightful first meeting with our @Earlychildhood Advisory Group, discussing a shared passion for the extraordinary impact of the first five years of life and its role in shaping us. Very exciting things ahead…! https://t.co/meYm93ilfG

2023-01-26
Retweets: 1,057 Likes: 0 Engagement: 1,057
Child Friendly Leeds
@Child_Leeds

His Majesty The King joined us at @LeedsArtGallery to mark the 10th anniversary of #ChildFriendlyLeeds today, meeting schools, ambassadors and partners from across the city! Thank you @RoyalFamily for recognising the work #Leeds are doing to make it the best city to grow up in.

2022-11-08
Retweets: 129 Likes: 875 Engagement: 1,004

Key Insights & Takeaways

The account frequently collaborates with high-profile figures like the King and Princess of Wales, which boosts visibility and credibility. It highlights local events and campaigns, positioning Leeds as a leader in child-friendly initiatives. The content is focused on promoting awareness and support for early childhood development and education.

Strengths

  • + Established follower base of 13,809
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Child_Leeds reveals an growing Twitter presence with 13,809 followers. The account demonstrates a conversation-first approach, averaging 21.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025