The Children's Trust
The UK's leading charity for children affected by #braininjury.
105,514
Followers
9,481
Following
53,874
Tweets
4.9
Avg Engagement
1,253
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Childrens_Trust's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-05
- Verification:No
- Location:Tadworth, Surrey, UK
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:3.1
- Avg Retweets per Tweet:1.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsOn average, tweets receive 63 likes and 20 retweets, showing moderate engagement. The account frequently collaborates with influencers and celebrities to boost interaction and reach.
3.1
Avg Likes/Tweet
1.8
Avg Retweets/Tweet
9,977
Total Likes
5,773
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
6
75th Percentile
158
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.4%
Original
25.3%
Replies
18.2%
Retweets
4.0%
Quotes
0.0%
Threads
1.1%
With Media
74.5%
With Links
24.4%
With #Tags
61.3%
With @Mentions
23.2%
With Emojis
216
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.48
Reply/Original Ratio
0.22
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.0%
Weekday Posts
10.0%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 591 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes supporters, donors, and individuals affected by brain injuries. The account also engages with celebrities and public figures to amplify its message.
Good
Audience Quality
13.9%
Suspicion Index
12.1%
Low-Quality %
187
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
17.1%
Empty Bio
12.2%
<10 Tweets
20.3%
Mass Following (>2K)
0.0%
New (<90 days)
19.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
59.0%
No URL
7.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
32,257,289
Total Potential Reach
187
Median Follower Reach
604
75th Percentile Reach
16.6%
>1K followers
1.7%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
67.6%
Creators
6,758 accounts
20.2%
Consumers
2,020 accounts
12.2%
Dormant
1,222 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
59
Verified Followers
0.59% of total
724
Protected Accounts
7.24% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,358 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MrPeterAndre | 3,074,803 | Entertainer | Family, Music, Television |
| @zlj517 | 1,974,931 | Spokesman | Geopolitics, Diplomacy, Communication |
| @vipregan | 513,605 | Influencer | crazy, live stream, maybe |
| @STU_ACTOR | 341,112 | Actor | Acting, British, TV |
| @ceoworld | 300,796 | CEO | business, leadership, journalism |
| @pheltzcomics | 296,032 | Comic Artist | Fantasy, Reality, Art |
| @CamillaThurlow | 267,593 | Reality TV Star | Love Island, EOD, TV show |
| @spencerrayner | 265,129 | Digital Marketer | Cryptocurrency, Education, Health & Wellness |
| @comicrelief | 235,342 | Charity | Comedy, Charity, Poverty |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,290
Followers With Bio
1,710
Followers Without Bio
82.9%
% With Bio
17.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed514
Combined Engagement
393
Total Likes
121
Total Retweets
103
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
On Sunday 22 November our Lifeline appeal, hosted by @realmartinkemp, will air on BBC One. We need your support to make this a success. Please tune in and help us give all children with brain injury and neurodisability have the opportunity to live the best life possible. https://
It was a joy to welcome our celebrity ambassador, @mcflyharry, at our national specialist centre in Tadworth. Harry, along with the rest of our amazing marathon running heroes, is raising money for our vital services supporting families affected by brain injury. Thank you! htt
Charlie came to The Children's Trust for rehabilitation in 2012. Here he explains why @RhonddaBryant's Acquired Brain Injury (ABI) Bill is so important to him and other young people living with ABI. #iBacktheABIBill @ChazfogMBE https://t.co/zWWrFppd5s
We were proud to stand alongside other organisations, supporting this important campaign with @RhonddaBryant today #iBacktheABIBill @UKABIF @cbituk @theDTgroup @HeadwayUK https://t.co/hH5XCB9PNS
Stroke affects children, as well as adults, and can lead to brain injury. On World Stroke Day we are raising awareness by sharing stories of children we have worked with affected by stroke. For further information on stroke and symptoms please visit @TheStrokeAssoc website.
Key Insights & Takeaways
The account frequently highlights fundraising events and campaigns, such as the Lifeline appeal on BBC One. It leverages celebrity ambassadors like Harry McFly to increase visibility and credibility. Collaborations with organizations like SameYouOrg help expand its reach and advocacy efforts.
Strengths
- + Established follower base of 105,514
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Childrens_Trust reveals an growing Twitter presence with 105,514 followers. The account demonstrates a content-creator strategy, averaging 4.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access