Chicago Marathon
The official Twitter handle for the Bank of America Chicago Marathon. Follow along for event updates and to share your Marathon experience. #ChicagoMarathon
86,288
Followers
222
Following
2,780
Tweets
112.8
Avg Engagement
777
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ChiMarathon's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-07-22
- Verification:No
- Location:Chicago, IL
Data Summary
- Tweets Analyzed:2,670
- Avg Likes per Tweet:83.1
- Avg Retweets per Tweet:29.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 2,670 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its content is well-received and shared across the Twitter community.
83.1
Avg Likes/Tweet
29.7
Avg Retweets/Tweet
221,877
Total Likes
79,196
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
29
Median Likes
8
Median Retweets
111
75th Percentile
26,857
Top Tweet
1.31
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
69.0%
Original
9.2%
Replies
16.1%
Retweets
5.7%
Quotes
0.0%
Threads
2.8%
With Media
86.0%
With Links
64.1%
With #Tags
51.3%
With @Mentions
16.1%
With Emojis
151
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.35
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.2%
Weekday Posts
25.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2,670 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 431 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,670 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes marathon runners, sports fans, and event participants. It also attracts followers interested in athletic achievements and sports news.
Average
Audience Quality
24.6%
Suspicion Index
33.3%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.1%
Empty Bio
31.9%
<10 Tweets
9.1%
Mass Following (>2K)
0.0%
New (<90 days)
47.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.3%
No URL
22.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,271,729
Total Potential Reach
33
Median Follower Reach
167
75th Percentile Reach
5.6%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.7%
Creators
4,771 accounts
20.4%
Consumers
2,042 accounts
31.9%
Dormant
3,187 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
80
Verified Followers
0.8% of total
1,270
Protected Accounts
12.7% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,764 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NOH8Campaign | 800,210 | Activism | equality, bullying, discrimination |
| @Nordstrom | 689,727 | Retail | Fashion, Customer Service, Retail |
| @IamMzilikazi | 552,860 | Musician | Pan-African music, Album, Rise |
| @junaidmuhammadd | 204,201 | Journalist | News, Reporting, Journalism |
| @Chicago_Police | 177,960 | Law Enforcement | Law enforcement, community engagement, safety |
| @Ugaman01 | 163,883 | Digital Strategist | Digital Strategy, Building Future, Music |
| @CyrilPetit | 144,919 | Journalist | journalism, radio, media |
| @amomsimpression | 132,035 | Influencer | Parenting, Lifestyle, Foodie |
| @MelissaOnline | 122,202 | Entrepreneur | Entrepreneurship, Coffee, Action |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,585
Followers With Bio
4,415
Followers Without Bio
55.85%
% With Bio
44.15%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,670 analyzed38,625
Combined Engagement
9,249
Total Likes
29,376
Total Retweets
7,725
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @BarackObama: Yesterday, marathoner Eliud Kipchoge became the first ever to break two hours. Today in Chicago, Brigid Kosgei set a new women’s world record. Staggering achievements on their own, they’re also remarkable examples of humanity’s ability to endure—and keep raising
WORLD RECORD: Brigid Kosgei sets the new world record in the marathon at the 2019 @BankofAmerica #ChicagoMarathon! https://t.co/lakum2XoET
Congrats to our 2018 champ @Mo_Farah on breaking the European record for a marathon! 🙌 https://t.co/FWaPWFqmMo
Emily Sisson in second setting unofficial American record of 2:18:29! https://t.co/xY40PwJMSC
Former world record holder @paulajradcliffe poses with Brigid Kosgei at the finish after Kosgei broke the record this morning at the 2019 @BankofAmerica #ChicagoMarathon 🏆 https://t.co/niyGYZJ5Tp
Key Insights & Takeaways
The account emphasizes major athletic milestones and records, which drives engagement and interest. It leverages official event branding to build credibility and trust. Content is often shared with links to official sources, reinforcing authenticity.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 86,288
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ChiMarathon reveals an well-established Twitter presence with 86,288 followers. The account demonstrates a content-creator strategy, averaging 112.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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