CHOICE

CHOICE

@choiceaustralia

CHOICE is Australia’s largest not-for-profit consumer organisation. Links ≠ endorsement. https://www.facebook.com/unsupportedbrowser https://www.facebook.com/unsupportedbrowser

Australia https://www.choice.com.au/ Joined 2008-06-26 Date of Analysis: Dec 16, 2025

25,022

Followers

3,276

Following

18,125

Tweets

474

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @choiceaustralia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-06-26
  • Verification:No
  • Location:Australia

Data Summary

  • Followers Analyzed:25,125

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Audience Demographics

Based on 25,125 followers

The audience primarily consists of Australian consumers interested in consumer rights and advocacy. The account likely attracts individuals and organizations seeking information on product safety, fair pricing, and legal consumer protections.

Good

Audience Quality

16.4%

Suspicion Index

20.0%

Low-Quality %

154

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

30.5%

Empty Bio

15.0%

<10 Tweets

17.1%

Mass Following (>2K)

0.0%

New (<90 days)

24.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

65.3%

No URL

9.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

73,502,205

Total Potential Reach

154

Median Follower Reach

627

75th Percentile Reach

18.0%

>1K followers

2.6%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

68.5%

Creators

17,199 accounts

16.5%

Consumers

4,155 accounts

15.0%

Dormant

3,771 accounts

212

Verified Followers

0.84% of total

15.0%

Professional Bios

founder, dev, analyst, etc.

0.26

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Australia (2,480) Sydney, Australia (1,155) Sydney (1,068) Sydney, New South Wales (730) Melbourne, Australia (728) Melbourne, Victoria (713) Melbourne (691) Perth, Western Australia (320) Brisbane (241) Brisbane, Queensland (239)

212

Verified Followers

0.84% of total

2,954

Protected Accounts

11.76% of total

11 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@hootsuite 7,234,023 Social Media Manager Social media, news, tips
@hrw 5,070,054 Human Rights Human Rights, Abuses, Advocacy
@OneLouderApps 4,945,035 App Developer Mobile Apps, Technology, Innovation
@MrKRudd 1,566,529 Politician Asia, Policy, Australia
@shwood 1,484,644 Magician Magic, Comedy, Conventions
@SinghLions 1,318,565 Restaurateur Food, Travel, Influencer
@Consumer_Eye 1,012,783 Consumer Advocate Consumer Rights, Consumer Education, Ethical Trading
@theage 944,494 News outlet Breaking news, columnists, investigative journalism
@rogerhamilton 915,909 Entrepreneur education, entrepreneurship, futurism
@smh 901,234 News Source News, Australia, Independent

Top Keywords in Follower Bios

views (1,014) australia (877) health (857) food (754) life (726) business (681) love (678) australian (667) social (597) lover (552)

Top Hashtags in Follower Bios

#1 (37) #auspol (31) #health (23) #voteyes (22) #innovation (22) #australia (22) #ai (19) #sustainability (19) #food (18) #tech (17)

17,469

Followers With Bio

7,656

Followers Without Bio

69.53%

% With Bio

30.47%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account has a strong follower base but lacks engagement, which could indicate a need for more interactive content or campaigns. The bio emphasizes transparency and disclaims endorsement, which may influence how the audience perceives the account's authority. The low engagement rate suggests that the content may not be resonating with the audience or reaching a broader audience effectively.

Strengths

  • + Established follower base of 25,022
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @choiceaustralia reveals an growing Twitter presence with 25,022 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025