CIPD
We're the professional body for #HR #LND #OD and all people professionals - championing better work and working lives. Contact @CIPDHelp for customer support.
117,759
Followers
17,772
Following
35,997
Tweets
1,708
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CIPD's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-06-25
- Verification:No
- Location:London
Data Summary
- Followers Analyzed:10,000
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Audience Demographics
Based on 10,000 followersThe primary audience includes HR professionals, people professionals, and those interested in organizational development and leadership. The content is likely aimed at professionals seeking industry insights and best practices.
Average
Audience Quality
20.7%
Suspicion Index
25.3%
Low-Quality %
64
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.7%
Empty Bio
26.0%
<10 Tweets
14.9%
Mass Following (>2K)
0.0%
New (<90 days)
34.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
73.1%
No URL
18.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10,617,708
Total Potential Reach
64
Median Follower Reach
314
75th Percentile Reach
10.7%
>1K followers
1.4%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
52.9%
Creators
5,285 accounts
21.2%
Consumers
2,117 accounts
26.0%
Dormant
2,598 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
113
Verified Followers
1.13% of total
1,048
Protected Accounts
10.48% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ZimEye | 425,655 | Journalist | Zimbabwe, Africa, Journalism |
| @EvanKirstel | 346,894 | Tech Influencer | Tech, B2B, Social media |
| @Asamsakti | 284,350 | Art Lover | Art, Technology, Tea |
| @KimMangone | 250,544 | Engineer | Single Mom, USAF Vet, Engineer |
| @williamtincup | 250,294 | HR Influencer | HR, Technology, Recruiting |
| @HerbertRSim | 228,924 | Investor | Economics, GeoPolitics, AI |
| @dekebridges | 198,497 | Social Media Manager | Social Media, Online Marketing, SEO |
| @hrmagazine | 182,098 | Human Resources | News, Blogs, Research |
| @ClimateGroup | 161,615 | Climate Activist | climate action, clean economy, global warming |
| @HlubiMboya | 143,233 | Actress | Acting, Activism, Athletics |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,734
Followers With Bio
3,266
Followers Without Bio
67.34%
% With Bio
32.66%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Key Insights & Takeaways
The account has a strong presence in the HR and people profession space, which is a niche but important industry. The lack of engagement metrics suggests the content may not be resonating with the audience or is not being shared widely. The account is verified, which may help in building trust and credibility with its audience.
Strengths
- + Established follower base of 117,759
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CIPD reveals an growing Twitter presence with 117,759 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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