City of Toronto

City of Toronto

@cityoftoronto

Official account for the #CityOfTO sharing #TOnews. Not monitored 24/7. Terms of use https://t.co/sD9XCzpRiv.

Toronto ON Canada https://www.toronto.ca/ Joined 2009-01-23 Date of Analysis: Dec 16, 2025

489,303

Followers

305

Following

61,386

Tweets

13.5

Avg Engagement

2,297

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @cityoftoronto's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-01-23
  • Verification:Yes
  • Location:Toronto ON Canada

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:6.3
  • Avg Retweets per Tweet:7.3
  • Followers Analyzed:50,000
  • Following Analyzed:25

Engagement Analysis

Based on 3,250 tweets

The account sees consistent engagement with a focus on informative and actionable content. Retweets and likes are relatively balanced, indicating a mix of informative and community-focused interactions.

6.3

Avg Likes/Tweet

7.3

Avg Retweets/Tweet

20,417

Total Likes

23,591

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

4

Median Retweets

13

75th Percentile

1,932

Top Tweet

0.03

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

51.1%

Original

13.0%

Replies

35.1%

Retweets

0.7%

Quotes

0.0%

Threads

1.5%

With Media

58.9%

With Links

46.4%

With #Tags

50.0%

With @Mentions

11.4%

With Emojis

200

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.25

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

81.7%

Weekday Posts

18.3%

Weekend Posts

Top Hashtags

#cityofto (492) #toronto (175) #trafficalertto (114) #tovotes22 (92) #tovotesoct24 (87) #covid19 (73) #snowto (45) #dyk (37) #flu (31) #blackhistorymonth (27)

Most Mentioned

@topublichealth (273) @tohistory (135) @torontopfr (110) @311toronto (86) @culture_to (84) @torontoarchives (75) @cityoftoronto (74) @businessto (63) @ttchelps (56) @torontolibrary (55)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,662 (51%)
Replies 422 (13%)
Retweets 1,142 (35%)
Quote Tweets 24 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,142 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes residents of Toronto and local businesses interested in city services. The content is also relevant to environmental advocates and those following public policy updates.

Below Average

Audience Quality

35.8%

Suspicion Index

53.3%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

60.1%

Empty Bio

58.0%

<10 Tweets

3.8%

Mass Following (>2K)

0.0%

New (<90 days)

68.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.0%

No URL

46.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

23,167,461

Total Potential Reach

3

Median Follower Reach

24

75th Percentile Reach

1.9%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

23.7%

Creators

11,841 accounts

18.3%

Consumers

9,158 accounts

58.0%

Dormant

29,001 accounts

285

Verified Followers

0.57% of total

5.0%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Toronto, Ontario (4,998) Toronto (1,010) Canada (884) Ontario, Canada (354) Toronto, Canada (302) Mississauga, Ontario (215) Brampton, Ontario (205) Toronto, ON (201) Ottawa, Ontario (106) Toronto, Ontario, Canada (96)

563

Verified Followers

0.56% of total

10,640

Protected Accounts

10.53% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,922 Wrestler Wrestling, Motivation, Self-promotion
@AsapSCIENCE 709,332 Science Educators Science, Education, LGBTQ+
@IamMzilikazi 546,414 Musician Pan-African music, Album, Rise
@OccupyDemocrats 538,939 Political Activist Progressive, Grassroots, Politics
@CityofCT 432,466 Government Government, Cape Town, Community
@BuzzFeedCanada 242,919 Media Travel, News, Entertainment
@MuseumWeek 230,747 Cultural Event art, culture, heritage
@redlettermedia 223,182 Reviewers Movies, Reviews, Comedy
@iddaacibabaa 188,597 Sports Bettor -
@Montreal 183,997 Travel influencer Travel, Food, Culture

Top Keywords in Follower Bios

love (2,030) toronto (2,001) life (1,788) canada (1,143) lover (985) world (933) canadian (881) student (817) mom (786) health (767)

Top Hashtags in Follower Bios

#toronto (82) #wethenorth (59) #blm (45) #bitcoin (41) #blacklivesmatter (38) #leafsforever (37) #canada (34) #1 (30) #marketing (25) #nextlevel (24)

44,355

Followers With Bio

56,643

Followers Without Bio

43.92%

% With Bio

56.08%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

5,306

Combined Engagement

1,351

Total Likes

3,955

Total Retweets

1,061

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

Public Services Environmental Awareness Community Initiatives Animal Welfare Homelessness

Network & Following Analysis

Based on 25 accounts followed

Following Quality Signals

Who this account chooses to follow reveals their information diet and network quality.

0.0%

Verified Accounts

0.0%

High Authority (>50K)

52.0%

Dormant Accounts

40.0%

Low Quality

7

Median Reach of Followed Accounts

Heuristic analysis. For ML-powered bot detection, try our Bot Detector.

96.0%

Individuals

24 accounts

4.0%

Brands/Orgs

1 accounts

0.0%

Media/News

0 accounts

Most Influential Accounts They Follow

Account Followers Profession Interests
@ mylink🌊🦢🇨🇦🇺🇸📷 1,489 - -
@ Alistair Vigier 300 - -
@ Srinivasan 201 - -
@ Phil Lang 162 - -
@ Mark Carr-Rollitt 142 - -
@ Ina CGz 142 - -
@ Sandeep Mishra 139 - -
@ Dillon Moore 29 - -
@ David Illanes 24 - -
@ Poonam Dhingra 18 - -

Key Insights & Takeaways

The account frequently shares practical information about city services and environmental practices. It highlights community initiatives and public safety concerns. There is a noticeable emphasis on animal welfare and homelessness issues.

Strengths

  • + Established follower base of 489,303
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @cityoftoronto reveals an growing Twitter presence with 489,303 followers. The account demonstrates a content-creator strategy, averaging 13.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025