City of Vancouver

City of Vancouver

@CityofVancouver

Official #CityofVancouver account 🇨🇦. Keep up with news, services, programs, events & emergency notifications. Terms of use: http://vancouver.ca/your-government/social-media-policy.aspx

Vancouver, BC, Canada https://vancouver.ca/ Joined 2009-07-09 Date of Analysis: Dec 16, 2025

258,308

Followers

2,302

Following

56,765

Tweets

9.6

Avg Engagement

2,125

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @CityofVancouver's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-07-09
  • Verification:Yes
  • Location:Vancouver, BC, Canada

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:6.1
  • Avg Retweets per Tweet:3.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has an average of 237 likes and 81 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.4% of its followers, suggesting a mix of public and private engagement.

6.1

Avg Likes/Tweet

3.6

Avg Retweets/Tweet

19,698

Total Likes

11,610

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

9

75th Percentile

933

Top Tweet

0.04

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

53.4%

Original

40.8%

Replies

5.4%

Retweets

0.5%

Quotes

0.0%

Threads

1.6%

With Media

70.6%

With Links

34.7%

With #Tags

46.7%

With @Mentions

46.8%

With Emojis

213

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.76

Reply/Original Ratio

0.09

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

75.4%

Weekday Posts

24.6%

Weekend Posts

Top Hashtags

#vantraffic (311) #vancouver (218) #cityofvancouver (55) #vancouvervotes (55) #vanstr (48) #vanre (42) #vancitycouncil (30) #supportbroadwaybusinesses (28) #walkbikeroll (25) #putwasteinitsplace (23)

Most Mentioned

@parkboard (81) @broadwaysubway_ (58) @greenestcity (46) @vancityclerk (29) @translink (29) @mike_vlasman (22) @vsb39 (21) @tkhereandthere (19) @vancouverpd (18) @goldfishyo (18)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,734 (53%)
Replies 1,325 (41%)
Retweets 175 (5%)
Quote Tweets 16 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 175 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes residents of Vancouver and visitors interested in local news and services. It also reaches people interested in city events and public announcements.

Average

Audience Quality

32.3%

Suspicion Index

46.9%

Low-Quality %

5

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

53.9%

Empty Bio

50.5%

<10 Tweets

4.5%

Mass Following (>2K)

0.0%

New (<90 days)

63.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.1%

No URL

39.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

35,988,594

Total Potential Reach

5

Median Follower Reach

43

75th Percentile Reach

3.0%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

30.5%

Creators

15,263 accounts

19.0%

Consumers

9,477 accounts

50.5%

Dormant

25,260 accounts

218

Verified Followers

0.44% of total

6.0%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Vancouver, British Columbia (4,447) Canada (973) Vancouver (715) Vancouver, BC (570) British Columbia, Canada (468) Surrey, British Columbia (331) Vancouver, Canada (253) Toronto, Ontario (204) Burnaby, British Columbia (202) Richmond, British Columbia (130)

377

Verified Followers

0.37% of total

11,525

Protected Accounts

11.41% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,170 Wrestler Wrestling, Motivation, Self-promotion
@Sethrogen 9,283,717 Actor Movies, Comedy, Cannabis
@Olympics 6,406,967 Sports Organization Inspiring, Friendship, Excellence
@zlj517 1,985,517 Spokesman Geopolitics, Diplomacy, Communication
@SinghLions 1,334,440 Restaurateur Food, Travel, Influencer
@MabelLaraNews 855,970 Journalist Politics, International Relations, News
@ZachBoychuk 829,256 Hockey Player Hockey, Meme/NFT Trading, Ethereum
@IAMANITABAKER 748,896 Singer Music, Concerts, Retirement
@KevinandTrevor 696,933 - -
@TrungTPhan 644,467 Writer business, tech, podcast

Top Keywords in Follower Bios

vancouver (2,389) love (2,112) life (1,908) canada (1,374) world (1,134) lover (1,126) music (966) student (936) canadian (912) sheher (873)

Top Hashtags in Follower Bios

#vancouver (104) #canucks (71) #bitcoin (60) #1 (58) #blm (57) #travel (56) #canada (55) #blacklivesmatter (37) #yvr (33) #tech (31)

50,408

Followers With Bio

50,588

Followers Without Bio

49.91%

% With Bio

50.09%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

2,540

Combined Engagement

1,064

Total Likes

1,476

Total Retweets

508

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Public Services Civic Engagement Emergency Communication City Events Local News Infrastructure Updates

Key Insights & Takeaways

The account frequently shares news about local events and civic actions, which helps maintain public awareness. It highlights major city initiatives and partnerships, such as the FIFA World Cup 2026 candidate status, to showcase Vancouver's profile. The use of emergency notifications and public service updates reinforces its role as a reliable source of information.

Strengths

  • + Established follower base of 258,308
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @CityofVancouver reveals an growing Twitter presence with 258,308 followers. The account demonstrates a content-creator strategy, averaging 9.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025