City of Winnipeg

City of Winnipeg

@cityofwinnipeg

The official City of Winnipeg municipal government Twitter account. Have a request for 311? Let us know – we’re here to help!

Winnipeg, Manitoba, Canada https://www.winnipeg.ca/ Joined 2009-10-05 Date of Analysis: Dec 16, 2025

122,583

Followers

3,369

Following

72,700

Tweets

2.3

Avg Engagement

417

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @cityofwinnipeg's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-10-05
  • Verification:Yes
  • Location:Winnipeg, Manitoba, Canada

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:1.4
  • Avg Retweets per Tweet:0.8
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,250 tweets

On average, tweets receive around 56 likes and 14 retweets, indicating moderate engagement. The account actively encourages public interaction through calls for feedback and participation.

1.4

Avg Likes/Tweet

0.8

Avg Retweets/Tweet

4,687

Total Likes

2,654

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

2

75th Percentile

159

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

38.0%

Original

60.1%

Replies

1.7%

Retweets

0.2%

Quotes

0.0%

Threads

1.2%

With Media

49.4%

With Links

11.8%

With #Tags

66.3%

With @Mentions

0.3%

With Emojis

233

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.58

Reply/Original Ratio

0.15

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

73.0%

Weekday Posts

27.0%

Weekend Posts

Top Hashtags

#winnipeg (217) #wpgjobs (69) #wpgtraffic (58) #tbt (23) #wpgarchives (23) #wpgtmc (13) #dyk (11) #tempêtemb (10) #mbstorm (9) #circulationàwpg (8)

Most Mentioned

@winnipeg (169) @scottgillingham (105) @winnipegtransit (82) @janicelukes (62) @bikewinnipeg (54) @mathieuallard (45) @cheryl94243821 (45) @sherrilrollins (35) @adamjohnstonwpg (33) @winnipegtrails (30)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,236 (38%)
Replies 1,952 (60%)
Retweets 54 (2%)
Quote Tweets 8 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 54 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes residents of Winnipeg and local stakeholders interested in city initiatives. The account also attracts followers interested in local news and events.

Below Average

Audience Quality

39.0%

Suspicion Index

64.9%

Low-Quality %

1

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

71.6%

Empty Bio

68.4%

<10 Tweets

1.6%

Mass Following (>2K)

0.0%

New (<90 days)

67.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.3%

No URL

58.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

915,148

Total Potential Reach

1

Median Follower Reach

10

75th Percentile Reach

1.2%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

17.0%

Creators

1,704 accounts

14.6%

Consumers

1,456 accounts

68.4%

Dormant

6,840 accounts

24

Verified Followers

0.24% of total

3.1%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Winnipeg, Manitoba (804) Canada (219) Winnipeg (117) Manitoba, Canada (74) Winnipeg, MB (35) Winnipeg, Manitoba, Canada (22) Winnipeg, Canada (21) Toronto, Ontario (19) Lagos, Nigeria (19) Manitoba (13)

24

Verified Followers

0.24% of total

638

Protected Accounts

6.38% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@WeDontHaveTime 131,632 Climate Activist climate solutions, tree planting, review platform
@RealAndyLeeShow 99,958 Podcaster comedy, podcasting, banter
@ogokal74 28,129 - -
@patterballs 23,978 - -
@KindrachukJason 22,614 - -
@EByzio 19,042 - -
@DeleOwaAfolabi 16,318 - -
@9jaBloke 12,322 - -
@itsGreyyyy 11,815 - -
@JessLReid 11,682 - -

Top Keywords in Follower Bios

love (146) winnipeg (116) life (103) canadian (73) canada (67) manitoba (66) mom (61) music (53) lover (52) family (52)

Top Hashtags in Follower Bios

#winnipeg (6) #canada (4) #manitoba (3) #nhljets (3) #bitcoin (3) #trudeaumustgo (3) #1 (3) #crecomm (3) #gojetsgo (3) #nft (2)

2,843

Followers With Bio

7,157

Followers Without Bio

28.43%

% With Bio

71.57%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

467

Combined Engagement

391

Total Likes

76

Total Retweets

93

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

60%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Public Engagement Local Events Historical Content Municipal Services Community Feedback
City of Winnipeg
@cityofwinnipeg

The #Winnipeg Whiteout is sweeping the city! We’re proud to cheer on the @NHLJets as they start their playoff run. #GoJetsGo https://t.co/5iE3F2eSMA

2023-04-18
Retweets: 15 Likes: 144 Engagement: 159
City of Winnipeg
@cityofwinnipeg

We want your feedback on a new vision for the public space at Portage &amp; Main that will transform the way people experience the intersection. You’re invited to one of our Downtown pop-ups on May 10 &amp; 11 or participate in an online survey. Find out more at: https://t.co/4il

2023-04-25
Retweets: 26 Likes: 67 Engagement: 93
City of Winnipeg
@cityofwinnipeg

Views of the historic Fort Garry Gate and Fort Garry Hotel, taken around April 1914. These #TBT photos are part of a photo album created by William Smaill at #WpgArchives. See more https://t.co/wsaYUm0jiB #ThrowbackThursday #Winnipeg https://t.co/OLVi6e9XqT

2023-04-13
Retweets: 10 Likes: 66 Engagement: 76
City of Winnipeg
@cityofwinnipeg

The #Winnipeg Fire Paramedic Service uses a drone during emergencies to safely see a situation from above. The WFPS pilots are part of a rescue unit so they’re ready to respond 24/7. Here’s the view from above that helped first responders today. https://t.co/T0Q3PhyzsJ

2023-04-21
Retweets: 14 Likes: 59 Engagement: 73
City of Winnipeg
@cityofwinnipeg

Each year, Louis Riel Day is celebrated on the third Monday in February. Today, we commemorate the life and legacy of the Métis leader and founding father of Manitoba. https://t.co/Ls0DSh4Za9

2023-02-20
Retweets: 11 Likes: 55 Engagement: 66

Key Insights & Takeaways

The account frequently highlights local events and sports, such as the #Winnipeg Whiteout and NHL Jets playoff run. It engages the public by seeking feedback on city projects like the Portage & Main public space. The use of historical photos and #TBT content adds a nostalgic and educational element to the feed.

Strengths

  • + Established follower base of 122,583
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @cityofwinnipeg reveals an growing Twitter presence with 122,583 followers. The account demonstrates a conversation-first approach, averaging 2.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025