City of Winnipeg
The official City of Winnipeg municipal government Twitter account. Have a request for 311? Let us know – we’re here to help!
122,583
Followers
3,369
Following
72,700
Tweets
2.3
Avg Engagement
417
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @cityofwinnipeg's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-10-05
- Verification:Yes
- Location:Winnipeg, Manitoba, Canada
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.4
- Avg Retweets per Tweet:0.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive around 56 likes and 14 retweets, indicating moderate engagement. The account actively encourages public interaction through calls for feedback and participation.
1.4
Avg Likes/Tweet
0.8
Avg Retweets/Tweet
4,687
Total Likes
2,654
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
159
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
38.0%
Original
60.1%
Replies
1.7%
Retweets
0.2%
Quotes
0.0%
Threads
1.2%
With Media
49.4%
With Links
11.8%
With #Tags
66.3%
With @Mentions
0.3%
With Emojis
233
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.58
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
73.0%
Weekday Posts
27.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 54 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes residents of Winnipeg and local stakeholders interested in city initiatives. The account also attracts followers interested in local news and events.
Below Average
Audience Quality
39.0%
Suspicion Index
64.9%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
71.6%
Empty Bio
68.4%
<10 Tweets
1.6%
Mass Following (>2K)
0.0%
New (<90 days)
67.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.3%
No URL
58.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
915,148
Total Potential Reach
1
Median Follower Reach
10
75th Percentile Reach
1.2%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
17.0%
Creators
1,704 accounts
14.6%
Consumers
1,456 accounts
68.4%
Dormant
6,840 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
24
Verified Followers
0.24% of total
638
Protected Accounts
6.38% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @WeDontHaveTime | 131,632 | Climate Activist | climate solutions, tree planting, review platform |
| @RealAndyLeeShow | 99,958 | Podcaster | comedy, podcasting, banter |
| @ogokal74 | 28,129 | - | - |
| @patterballs | 23,978 | - | - |
| @KindrachukJason | 22,614 | - | - |
| @EByzio | 19,042 | - | - |
| @DeleOwaAfolabi | 16,318 | - | - |
| @9jaBloke | 12,322 | - | - |
| @itsGreyyyy | 11,815 | - | - |
| @JessLReid | 11,682 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
2,843
Followers With Bio
7,157
Followers Without Bio
28.43%
% With Bio
71.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed467
Combined Engagement
391
Total Likes
76
Total Retweets
93
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
60%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
The #Winnipeg Whiteout is sweeping the city! We’re proud to cheer on the @NHLJets as they start their playoff run. #GoJetsGo https://t.co/5iE3F2eSMA
We want your feedback on a new vision for the public space at Portage & Main that will transform the way people experience the intersection. You’re invited to one of our Downtown pop-ups on May 10 & 11 or participate in an online survey. Find out more at: https://t.co/4il
Views of the historic Fort Garry Gate and Fort Garry Hotel, taken around April 1914. These #TBT photos are part of a photo album created by William Smaill at #WpgArchives. See more https://t.co/wsaYUm0jiB #ThrowbackThursday #Winnipeg https://t.co/OLVi6e9XqT
The #Winnipeg Fire Paramedic Service uses a drone during emergencies to safely see a situation from above. The WFPS pilots are part of a rescue unit so they’re ready to respond 24/7. Here’s the view from above that helped first responders today. https://t.co/T0Q3PhyzsJ
Each year, Louis Riel Day is celebrated on the third Monday in February. Today, we commemorate the life and legacy of the Métis leader and founding father of Manitoba. https://t.co/Ls0DSh4Za9
Key Insights & Takeaways
The account frequently highlights local events and sports, such as the #Winnipeg Whiteout and NHL Jets playoff run. It engages the public by seeking feedback on city projects like the Portage & Main public space. The use of historical photos and #TBT content adds a nostalgic and educational element to the feed.
Strengths
- + Established follower base of 122,583
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @cityofwinnipeg reveals an growing Twitter presence with 122,583 followers. The account demonstrates a conversation-first approach, averaging 2.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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