CMPG

CMPG

@CMPG

Central Motorway Police Group covers @StaffsPolice @WMPolice. DO NOT text or tweet when driving. Call 999 in emergency. Non emergency via Live Chat or call 101.

Central Motorway Police Group https://www.westmidlands.police.uk/specialist-teams/cmpg/introduction Joined 2013-05-23 Date of Analysis: Dec 16, 2025

57,207

Followers

1,235

Following

30,599

Tweets

125.9

Avg Engagement

325

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @CMPG's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-05-23
  • Verification:No
  • Location:Central Motorway Police Group

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:106.3
  • Avg Retweets per Tweet:19.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,248 tweets

The account has a moderate level of engagement, with an average of 1,425 likes and 169 retweets per tweet. This suggests a mix of informative and attention-grabbing content that resonates with followers.

106.3

Avg Likes/Tweet

19.6

Avg Retweets/Tweet

345,166

Total Likes

63,688

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

65

Median Likes

6

Median Retweets

175

75th Percentile

14,558

Top Tweet

2.2

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

57.7%

Original

26.8%

Replies

12.4%

Retweets

3.0%

Quotes

0.0%

Threads

0.4%

With Media

69.6%

With Links

33.8%

With #Tags

59.4%

With @Mentions

19.4%

With Emojis

206

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.47

Reply/Original Ratio

0.24

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

67.6%

Weekday Posts

32.4%

Weekend Posts

Top Hashtags

#fatal4 (114) #cmpgspecials (87) #teamwork (53) #oplightning (39) #m6 (38) #roadsafety (33) #tpac (28) #opcantil (27) #birmingham (25) #seized (25)

Most Mentioned

@staffspolice (351) @trafficwmp (267) @cmpg (234) @wmpolice (139) @highwayswmids (131) @bikerdownstaffs (104) @docbike_staffs (73) @officialwmas (65) @cmpgsgt (49) @wmpdogs (48)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,875 (58%)
Replies 872 (27%)
Retweets 404 (12%)
Quote Tweets 97 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 404 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely drivers and road users, with an interest in traffic safety and law enforcement activities. It also reaches people concerned about road behavior and public safety.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

18

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.5%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,119,597

Total Potential Reach

18

Median Follower Reach

112

75th Percentile Reach

3.8%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United Kingdom (218) Birmingham, England (195) England, United Kingdom (185) West Midlands, England (154) London, England (114) UK (67) Manchester, England (66) North West, England (52) London (49) England (45)

0

Verified Followers

0.0% of total

1,227

Protected Accounts

12.27% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ZimEye 437,301 Journalist Zimbabwe, Africa, Journalism
@travisa850 136,311 Cannabis Advocate Cannabis, GreenLove, Travel
@BreesAnna 96,947 Journalist journalism, mobile filming, teaching
@PeterOwenADI 96,867 Driving Instructor Driving, Instructor Training, DVSA
@999London 71,640 Emergency responder Emergency, London, Real-time
@Kensington_Gore 54,994 Horror Writer Horror, Art, Comedy
@IronManRecords 47,798 Music Industry Music, Vinyl, Tour
@profchrisham 45,565 - -
@Fexyful 41,570 Influencer Fashion, Travel, Lifestyle
@BryantMcGill 37,762 - -

Top Keywords in Follower Bios

love (307) views (261) life (238) police (133) uk (129) proud (116) lover (113) emergency (109) family (107) driver (105)

Top Hashtags in Follower Bios

#thinblueline (13) #avfc (10) #fbpe (7) #ynwa (6) #coys (5) #mentalhealth (5) #gtto (5) #nhs (3) #pusb (3) #mufc (3)

4,670

Followers With Bio

5,330

Followers Without Bio

46.7%

% With Bio

53.3%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

28,172

Combined Engagement

5,012

Total Likes

23,160

Total Retweets

5,634

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

0%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

Road Safety Traffic Enforcement Public Behavior Humor Law Enforcement Motorway Incidents
CMPG
@CMPG

RT @RoyalFamily: The Queen wishes to share this private photograph taken with The Duke of Edinburgh at the top of the Coyles of Muick, Scotland in 2003. 📷Photograph by The Countess of Wessex. https://t.co/CE030Ux0UB

2021-04-17
Retweets: 14,558 Likes: 0 Engagement: 14,558
CMPG
@CMPG

RT @ASPoliceHorses: Good luck to @TeamGB in the curling today and tomorrow @evemuirhead https://t.co/E6DJolqXxN

2022-02-18
Retweets: 4,972 Likes: 0 Engagement: 4,972
CMPG
@CMPG

M6 J12 to J13 a eagle eyed @HighwaysWMIDS who was monitoring the CCTV cameras notice the occupants of a Passat dumping rubbish in a ERA bay. We intercepted the vehicle M6 J14 to J15 and escorted them back clear their rubbish up. Details passed to @EnvAgency. 5419 https://t.co/5

2021-03-28
Retweets: 252 Likes: 2,847 Engagement: 3,099
CMPG
@CMPG

RT @age_uk: In difficult times, we and others are here to help. ☎️ @age_uk | 0800 678 1602 ☎️ @asthmauk | 0300 222 5800 ☎️ @TheBHF | 0300 330 3311 ☎️ @DiabetesUK | 0345 123 2399 ☎️ @MindCharity | 0300 123 3393 ☎️ @scope | 0808 800 3333 ☎️ @TheSilverLineUK | 0800 470 8090

2020-03-17
Retweets: 2,889 Likes: 0 Engagement: 2,889
CMPG
@CMPG

HGV driver informed us that he'd seen a car driver on M6 at J9 masterbating whilst driving! Unmarked Police car spotted offender going through J7...his pleasure was short lived and he was dealt with accordingly! We must point out it's not only illegal but highly dangerous!🙈🚔

2020-04-30
Retweets: 489 Likes: 2,165 Engagement: 2,654

Key Insights & Takeaways

The content often highlights unusual or shocking road behavior, which can drive engagement and shares. The account uses humor and informal language to make its messages more relatable and memorable. It emphasizes public safety and road rules, aligning with its role as a law enforcement entity.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 57,207
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @CMPG reveals an well-established Twitter presence with 57,207 followers. The account demonstrates a content-creator strategy, averaging 125.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025