Deland McCullough

Deland McCullough

@coachdmc

Notre Dame RB Coach/Run Game Coordinator. 2020 Super Bowl Champ!!!

South Bend, IN https://fightingirish.com/irish-select-deland-mccullough-as-running-backs-coach/ Joined 2012-06-18 Date of Analysis: Dec 16, 2025

26,497

Followers

362

Following

2,630

Tweets

104

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @coachdmc's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-06-18
  • Verification:No
  • Location:South Bend, IN

Data Summary

  • Followers Analyzed:25,580

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Audience Demographics

Based on 25,580 followers

His audience primarily consists of football fans, coaches, and students interested in college football strategies. The engagement level suggests a focused following rather than broad public interaction.

Good

Audience Quality

16.1%

Suspicion Index

14.0%

Low-Quality %

227

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

23.9%

Empty Bio

7.7%

<10 Tweets

26.3%

Mass Following (>2K)

0.0%

New (<90 days)

24.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

69.1%

No URL

4.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

79,963,958

Total Potential Reach

227

Median Follower Reach

589

75th Percentile Reach

15.4%

>1K followers

2.4%

>10K followers

0.5%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

74.8%

Creators

19,133 accounts

17.5%

Consumers

4,473 accounts

7.7%

Dormant

1,974 accounts

782

Verified Followers

3.06% of total

5.8%

Professional Bios

founder, dev, analyst, etc.

0.21

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (261) Kansas City, MO (247) Indianapolis, IN (195) Chicago, IL (194) Los Angeles, CA (170) Indiana, USA (166) Cincinnati, OH (126) Houston, TX (125) Atlanta, GA (124) South Bend, IN (123)

782

Verified Followers

3.06% of total

2,119

Protected Accounts

8.28% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,178,635 Wrestler Wrestling, Motivation, Self-promotion
@AdamSchefter 10,485,698 Sports Journalist NFL, Insider, Podcast
@PatrickMahomes 2,517,041 Athlete Football, Family, Golf
@Chiefs 2,363,703 Sports Team Football, NFL, Kansas City
@KameronBennett 1,796,698 DJ Music, DJing, Booking
@ColinCowherd 1,612,100 Sports Commentator Sports, Media, Investing
@BigBoi 1,306,875 Musician Music, Collaboration, Announcement
@soledadobrien 1,298,802 Journalist working, mom, journalist
@plies 1,023,043 Rapper Music, Entertainment, Videos
@tkelce 946,998 Football Player Football, Faith, Family

Top Keywords in Follower Bios

football (2,845) gpa (2,527) high (2,419) coach (2,350) school (2,294) lbs (1,763) co (1,703) class (1,281) father (1,174) husband (1,146)

Top Hashtags in Follower Bios

#chiefskingdom (224) #jucoproduct (185) #1 (148) #goirish (107) #2 (56) #3 (48) #chiefs (47) #iubb (46) #6 (44) #iufb (43)

19,467

Followers With Bio

6,113

Followers Without Bio

76.1%

% With Bio

23.9%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

Coachdmc's profile highlights his role as a key figure in Notre Dame's offensive strategy. His verified status and Super Bowl history add authority to his social media presence. The low engagement suggests a need for more interactive or visually engaging content.

Strengths

  • + Established follower base of 26,497
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @coachdmc reveals an growing Twitter presence with 26,497 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025