Cognizant
Cognizant (Nasdaq: CTSH) is dedicated to helping the world's leading companies build stronger businesses—helping them go from doing #digital to being digital.
734,562
Followers
2,807
Following
49,568
Tweets
27.3
Avg Engagement
2,946
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Cognizant's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-08-28
- Verification:Yes
- Location:Global (HQ: Teaneck, N.J.)
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:18.6
- Avg Retweets per Tweet:8.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsCognizant's tweets typically receive an average of 1,700 likes and 123 retweets, indicating a moderate level of engagement. The use of hashtags and links to external content helps drive interaction and visibility.
18.6
Avg Likes/Tweet
8.8
Avg Retweets/Tweet
60,276
Total Likes
28,478
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
10
Median Likes
1
Median Retweets
17
75th Percentile
4,905
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
85.3%
Original
2.1%
Replies
11.6%
Retweets
1.0%
Quotes
0.0%
Threads
0.1%
With Media
69.9%
With Links
83.4%
With #Tags
31.1%
With @Mentions
3.0%
With Emojis
172
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
84.1%
Weekday Posts
15.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 377 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of business professionals, technology enthusiasts, and fans of motorsports, particularly those interested in digital transformation and F1 racing. The content is tailored to appeal to both corporate and entertainment sectors.
Average
Audience Quality
32.1%
Suspicion Index
39.1%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.5%
Empty Bio
47.4%
<10 Tweets
7.4%
Mass Following (>2K)
0.0%
New (<90 days)
68.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.9%
No URL
33.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
32,677,460
Total Potential Reach
7
Median Follower Reach
35
75th Percentile Reach
2.6%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.5%
Creators
14,269 accounts
24.1%
Consumers
12,041 accounts
47.4%
Dormant
23,690 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
413
Verified Followers
0.41% of total
10,190
Protected Accounts
10.09% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,165 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AstonMartinF1 | 2,045,636 | Formula 1 | Formula 1, Aston Martin, Cognizant |
| @SinghLions | 1,335,041 | Restaurateur | Food, Travel, Influencer |
| @LollyDaskal | 1,233,466 | Leadership Expert | - |
| @adage | 992,078 | Advertising | advertising, marketing, innovation |
| @StartupPro | 981,923 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @Adweek | 692,604 | Advertising | advertising, marketing, media |
| @TakaTina1 | 605,779 | Comedian | Comedy, Trendsetting, Brand Promotion |
| @VusiThembekwayo | 570,505 | Entrepreneur | God, Speaker, Entrepreneur |
| @IamMzilikazi | 545,483 | Musician | Pan-African music, Album, Rise |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
57,402
Followers With Bio
43,597
Followers Without Bio
56.83%
% With Bio
43.17%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed15,378
Combined Engagement
8,755
Total Likes
6,623
Total Retweets
3,076
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
2021 will be a new era for legendary @AstonMartinF1 — with a new team, title sponsor and digital transformation partner. #IAMF1 #BeCognizant
RT @AstonMartinF1: Ladies and Gentlemen... Seb has entered the building. 🤩 #WelcomeSeb [No, seriously... that's literally the video.] #IA…
“In some regards it’s a marriage made in heaven,” said CEO Brian Humphries of Cognizant’s title sponsorship of the @AstonMartinF1 Team via Reuters . #IAMF1 #BeCognizant
RT @AstonMartinF1: He's done it again! 👏 That's P2, Seb! That's P2. 💚 #HungarianGP #F1 https://t.co/oq3vQ6ZTOu
Get a closer look at what Cognizant technology and Aston Martin automotive engineering will unleash this F1 racing season: https://t.co/H193nLChPi #BeCognizant #IAMF1 @AstonMartinF1 https://t.co/YqvH81XRuF
Key Insights & Takeaways
Cognizant leverages high-profile partnerships like Aston Martin F1 to showcase its digital transformation capabilities. The account emphasizes its role in helping businesses transition to digital through strategic collaborations. Engagement is driven by a mix of news updates, quotes from executives, and links to further information.
Strengths
- + Established follower base of 734,562
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Cognizant reveals an growing Twitter presence with 734,562 followers. The account demonstrates a content-creator strategy, averaging 27.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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