CommSec
Keep up to date with the latest news and information on investment markets from Australia's leading online broker.
62,988
Followers
782
Following
155,104
Tweets
1.6
Avg Engagement
653
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CommSec's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-11-03
- Verification:No
- Location:Australia
Data Summary
- Tweets Analyzed:25
- Avg Likes per Tweet:0.9
- Avg Retweets per Tweet:0.7
- Followers Analyzed:10,999
Engagement Analysis
Based on 25 tweetsThe account maintains moderate engagement with an average of 86 likes and 28 retweets per tweet. The content is well-received, as evidenced by the high number of followers and consistent activity.
0.9
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
23
Total Likes
17
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
18
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
100.0%
Original
0.0%
Replies
0.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
80.0%
With Links
32.0%
With #Tags
0.0%
With @Mentions
0.0%
With Emojis
130
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0
Quote/RT Ratio
Posting Rhythm
Unknown
100.0%
Weekday Posts
0.0%
Weekend Posts
Top Hashtags
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Content Strategy Analysis
Based on 25 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
Posting Patterns & Optimal Timing
Based on 25 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe audience is likely interested in investment markets and financial news, particularly in Australia. They are likely investors, financial professionals, or individuals seeking market insights.
Average
Audience Quality
29.7%
Suspicion Index
45.0%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56.3%
Empty Bio
43.5%
<10 Tweets
7.7%
Mass Following (>2K)
0.0%
New (<90 days)
52.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.1%
No URL
33.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,631,703
Total Potential Reach
16
Median Follower Reach
76
75th Percentile Reach
3.5%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.1%
Creators
3,862 accounts
21.4%
Consumers
2,353 accounts
43.5%
Dormant
4,784 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
99
Verified Followers
0.9% of total
1,097
Protected Accounts
9.97% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AnnastaciaMP | 222,823 | - | - |
| @Ajay_Bagga | 210,872 | Market Expert | Market, Investor, Art of Living |
| @AndyHemmings66 | 180,255 | Father | Music, Motorbikes, Family |
| @jjjinvesting | 156,975 | Investor | Investing, Contrary Options, Vietnam Veteran |
| @its_for_sale | 97,521 | Realtor | investment, residential, realtor |
| @Visiongeo | 88,828 | Philanthropist | NGO funding, Philanthropy, Travel |
| @FinanceLancelot | 87,970 | - | - |
| @cullenroche | 87,867 | Financial Advisor | finance, investing, author |
| @jameslhbartlett | 76,641 | Entrepreneur | Business, Innovation, Life-long Learning |
| @kanecornes | 54,500 | Sports Commentator | Sports, Football, Media |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,807
Followers With Bio
6,192
Followers Without Bio
43.7%
% With Bio
56.3%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 25 analyzed28
Combined Engagement
15
Total Likes
13
Total Retweets
6
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
US market close: Dow Jones +512pts or +2.1% Nasdaq +194pts or +2.6% #Gold +0.3% to US$1331.40/oz #Oil +0.6% to US… https://t.co/OAurFnHJZz
The Aussie dollar rose from near US69.39 cents to US70.03 cents and was near US69.91 cents in late US trade. #ausbiz #ausecon
US sharemarkets surged on overnight after US Federal Reserve Chair Jerome Powell said the central bank will "act as… https://t.co/H8Tz1ZPjjV
The Brent crude price rose by US69 cents or 1.1% to US$61.97 a barrel. And the US Nymex rose by US23 cents or 0.4%… https://t.co/231jTpHdX5
The gold futures price rose by US80 cents an ounce or 0.1% to $1,328.70 an ounce. The spot gold price was trading n… https://t.co/Jc1vyq6f7D
Key Insights & Takeaways
The ramp up in the number and value of fixed rate loans rolling off low fixed rates on the CBA book began in April. The gap between the cash rate when; The Reserve Bank of Australia #RBA has paused the cash rate target near an 11-year high at 3.60% #ausecon The Reserve Bank of Australia #RBA has lifted the cash rate target by 25 basis points to a 11½ -year high of 4.10% #ausecon
Strengths
- + Established follower base of 62,988
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CommSec reveals an growing Twitter presence with 62,988 followers. The account demonstrates a content-creator strategy, averaging 1.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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