Secretaría de Cultura
Secretaría de Cultura del Gobierno de México.
2,475,533
Followers
2,659
Following
108,084
Tweets
78.6
Avg Engagement
5,688
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @cultura_mx's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-07-10
- Verification:Yes
- Location:México
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:24.3
- Avg Retweets per Tweet:54.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a consistent level of engagement, with an average of 2,074 likes and 647 retweets per tweet. Its verified status and high follower count indicate a reliable and trusted source of cultural information.
24.3
Avg Likes/Tweet
54.3
Avg Retweets/Tweet
78,881
Total Likes
176,420
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
6
Median Retweets
30
75th Percentile
8,082
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.3%
Original
2.1%
Replies
23.6%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
77.7%
With Links
68.8%
With #Tags
73.3%
With @Mentions
69.2%
With Emojis
238
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
80.8%
Weekday Posts
19.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 767 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely to include Mexican citizens, cultural enthusiasts, and professionals in the arts and entertainment sectors. The account's focus on cultural and artistic topics suggests a demographic interested in education, creativity, and national heritage.
Below Average
Audience Quality
39.2%
Suspicion Index
57.4%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
64.2%
Empty Bio
62.2%
<10 Tweets
2.8%
Mass Following (>2K)
0.0%
New (<90 days)
79.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.0%
No URL
50.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
33,051,914
Total Potential Reach
2
Median Follower Reach
13
75th Percentile Reach
1.5%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
19.8%
Creators
9,899 accounts
18.0%
Consumers
8,988 accounts
62.2%
Dormant
31,113 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
145
Verified Followers
0.14% of total
8,261
Protected Accounts
8.26% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,217 | Wrestler | Wrestling, Motivation, Self-promotion |
| @UNESCO | 3,682,786 | Organization | Education, Sciences, Culture |
| @GobCDMX | 3,460,168 | Government | Government, Mexico City, Public Services |
| @bellasartesinba | 2,299,417 | Arts Institution | art, creation, education |
| @lafourcade | 1,951,765 | Singer | Music, Songwriting, Philanthropy |
| @JavierSolorzano | 1,307,521 | Journalist | Periodista, Columnista, Colaborador |
| @adn40 | 982,234 | - | - |
| @MilagrosGermanO | 794,320 | Ministra | Madre, Cultura, Dominicana |
| @DaveVescio | 539,439 | Actor | Movies, Art, Transformation |
| @tiopedritosola | 492,754 | Conductor de TV | Cine, Comida, Negocios |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,198
Followers With Bio
56,802
Followers Without Bio
43.2%
% With Bio
56.8%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed37,250
Combined Engagement
6,190
Total Likes
31,060
Total Retweets
7,450
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @lopezobrador_: 4 Años de Transformación https://t.co/SCtkrXokzn
RT @lopezobrador_: Es un principio fundamental de nuestra política exterior la no intervención y la autodeterminación de los pueblos. A eso…
La Secretaría de Cultura del @GobiernoMX lamenta profundamente el fallecimiento de Ignacio López Tarso, uno de los más grandes actores de México. Destacó en teatro, televisión y cine, siendo "Macario" la película que lo consolidó en la memoria colectiva de nuestro país. https://t
RT @lopezobrador_: Entre otras cosas, ayer propuse bautizar nuestra forma de gobierno como Humanismo Mexicano. Brevemente expliqué algunos…
RT @lopezobrador_: Ayer conmemorando la Expropiación Petrolera de Lázaro Cárdenas recordamos que México es un país libre, independiente y s…
Key Insights & Takeaways
The account frequently shares news about notable cultural figures and their passing, indicating a focus on honoring and promoting Mexican talent. It highlights government support for the arts, such as funding for the Instituto Mexicano de Cinematografía, showing a commitment to cultural development. The content is often formal and informative, aligning with the official nature of the Secretaría de Cultura.
Strengths
- + Established follower base of 2,475,533
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @cultura_mx reveals an growing Twitter presence with 2,475,533 followers. The account demonstrates a content-creator strategy, averaging 78.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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