Daily Echo
The Southern Daily Echo newspaper and website covering Southampton and the surrounding area.
105,078
Followers
575
Following
177,281
Tweets
2.6
Avg Engagement
579
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @dailyecho's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-04-22
- Verification:No
- Location:Southampton, UK
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.0
- Avg Retweets per Tweet:0.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive around 160 likes and 20 retweets, indicating moderate engagement. The content often includes visuals and links to articles, which likely contribute to the engagement levels.
2.0
Avg Likes/Tweet
0.6
Avg Retweets/Tweet
6,546
Total Likes
1,945
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
1,060
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
86.7%
Original
10.2%
Replies
2.7%
Retweets
0.4%
Quotes
0.0%
Threads
0.5%
With Media
98.3%
With Links
3.6%
With #Tags
8.0%
With @Mentions
3.9%
With Emojis
130
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.12
Reply/Original Ratio
0.16
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
74.8%
Weekday Posts
25.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 87 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of residents of Southampton and the surrounding areas who are interested in local news and events. The account also attracts followers who are interested in royal visits and community happenings.
Below Average
Audience Quality
40.0%
Suspicion Index
65.1%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
69.3%
Empty Bio
69.7%
<10 Tweets
4.5%
Mass Following (>2K)
0.0%
New (<90 days)
68.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.7%
No URL
60.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
1,929,691
Total Potential Reach
1
Median Follower Reach
15
75th Percentile Reach
2.2%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
17.2%
Creators
1,718 accounts
13.1%
Consumers
1,308 accounts
69.7%
Dormant
6,974 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
21
Verified Followers
0.21% of total
717
Protected Accounts
7.17% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MuseumWeek | 230,451 | Cultural Event | art, culture, heritage |
| @sallyeaves | 137,755 | Tech Influencer | tech, education, business |
| @Visiongeo | 89,150 | Philanthropist | NGO funding, Philanthropy, Travel |
| @MitchellMGumbo | 58,747 | Student | Social commentary, Human rights, Zimbabwean pride |
| @kenyadirect | 50,289 | Travel Blogger | Travel, Kenya, Safaris |
| @SHANEE | 41,071 | Esports Coach | Call of Duty, Coaching, Shambles |
| @PixelHELPER | 41,055 | Activist | human rights, art, democracy |
| @LizWebsterSBF | 39,728 | - | - |
| @WeAreOpenreach | 37,735 | - | - |
| @ivoryessays | 32,020 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,072
Followers With Bio
6,928
Followers Without Bio
30.72%
% With Bio
69.28%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed1,989
Combined Engagement
1,395
Total Likes
594
Total Retweets
398
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
Newborns and parents at Princess Anne Hospital in Southampton received a surprise by Princess Anne today https://t.co/5dfwynvNTx
RT @ben_fishwick: Unbelievable - @RishiSunak is in Southampton making an announcement about pharmacies. Mr Sunak is from Southampton - but will not be taking any questions from the @dailyecho. We weren't invited or told about the visit but did go.
A short video of Princess Anne's speech on Southampton's achievements. "The fact you've been celebrating 800 years mayors, it seems only appropriate that you should have a Lord Mayor," she said. @RoyalFamily https://t.co/hcEQQrl7PV
This was the scene in Southampton ahead of the King's coronation this morning https://t.co/VNBpyRUGmQ
The Spitfire flying above Southampton to mark 87 years since its first flight 🥰 📸: Dom Manley https://t.co/JbFaK1uHs9
Key Insights & Takeaways
The account frequently highlights royal visits and local events, which likely attract attention and engagement. Content often includes links to articles, suggesting a strategy to drive traffic to the website. The use of multimedia, such as videos and images, helps to enhance the appeal and shareability of tweets.
Strengths
- + Established follower base of 105,078
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @dailyecho reveals an growing Twitter presence with 105,078 followers. The account demonstrates a content-creator strategy, averaging 2.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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