Dallas Morning News
The official Dallas Morning News Twitter account. Subscribe https://subscription.dallasnews.com/
783,157
Followers
799
Following
315,238
Tweets
8.4
Avg Engagement
6,744
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @dallasnews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-07-31
- Verification:Yes
- Location:Dallas, Texas
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:4.3
- Avg Retweets per Tweet:4.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account sees moderate engagement with an average of 258 likes and 85 retweets per tweet. The content often sparks discussion, particularly on political and social issues.
4.3
Avg Likes/Tweet
4.1
Avg Retweets/Tweet
14,025
Total Likes
13,262
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
7
75th Percentile
3,367
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.9%
Original
1.9%
Replies
7.0%
Retweets
0.2%
Quotes
0.0%
Threads
0.2%
With Media
94.6%
With Links
2.5%
With #Tags
11.9%
With @Mentions
4.4%
With Emojis
116
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
82.4%
Weekday Posts
17.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 229 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes residents of Dallas and Texas, as well as national readers interested in local news. It also attracts followers who are interested in politics, culture, and community events.
Below Average
Audience Quality
38.4%
Suspicion Index
59.2%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
64.3%
Empty Bio
63.7%
<10 Tweets
5.1%
Mass Following (>2K)
0.0%
New (<90 days)
70.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.3%
No URL
54.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,821,488
Total Potential Reach
2
Median Follower Reach
21
75th Percentile Reach
2.5%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.9%
Creators
10,458 accounts
15.4%
Consumers
7,716 accounts
63.7%
Dormant
31,826 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
911
Verified Followers
0.9% of total
8,914
Protected Accounts
8.83% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,354 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TwitterNews | 2,738,253 | - | - |
| @nokia | 2,096,187 | Technology | technology, phones, world |
| @BRUNOIERULLO | 937,746 | Fashion Designer | Fashion, Design, Documentary |
| @NOH8Campaign | 801,924 | Activism | equality, bullying, discrimination |
| @iownjd | 778,922 | Lawyer | learn, inspire, engage |
| @paul_steele | 647,594 | Travel Blogger | Travel, hiking, photography |
| @Michael_Fabiano | 562,869 | Fantasy Analyst | Fantasy Football, Yankees, Cowboys |
| @OccupyDemocrats | 538,440 | Political Activist | Progressive, Grassroots, Politics |
| @alexstein99 | 478,858 | Podcaster | Cats, Conspiracy Theories, Texas Politics |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
41,451
Followers With Bio
59,548
Followers Without Bio
41.04%
% With Bio
58.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed6,299
Combined Engagement
2,048
Total Likes
4,251
Total Retweets
1,260
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
RT @GehlkenNFL: Ex-Cowboys WR Michael Irvin was visibly emotional when witness Bryn Davis delivered his account of what transpired Feb. 5 b…
🍃 It's cool and breezy. We're jumping into spring with "Spring Day" by BTS. https://t.co/zn3vD8Rupl https://t.co/ER2EoME4r4
Confederate flag banned from Fort Worth Stockyards after flying in St. Patrick’s parade https://t.co/B9GzW1vbbV
Ted Cruz says Nashville school shooting shows Uvalde-inspired law isn’t working https://t.co/1UyAqjoIOW
RT @ajcorchado: HAPPENING NOW: Jesús, like 100s of other migrants, are trying to cross vía ELPaso, lured by false social media posts, inclu…
Key Insights & Takeaways
The account frequently shares culturally relevant content, such as music and entertainment, which helps diversify its message. It covers a range of topics, including politics, social issues, and local events, which keeps the audience engaged. The use of multimedia links in tweets suggests an effort to provide additional context and depth to the news stories.
Strengths
- + Established follower base of 783,157
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @dallasnews reveals an growing Twitter presence with 783,157 followers. The account demonstrates a content-creator strategy, averaging 8.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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