Secretaría de Desarrollo Urbano

Secretaría de Desarrollo Urbano

@DesUrbanoBA

Cuenta oficial de la Secretaría de Desarrollo Urbano 🏗️ Gobierno de la Ciudad Autónoma de Buenos Aires

Buenos Aires, Argentina https://buenosaires.gob.ar/gcaba_historico/jefaturadegabinete/desarrollo-urbano Joined 2012-07-05 Date of Analysis: Dec 16, 2025

10,615

Followers

343

Following

6,073

Tweets

34.5

Avg Engagement

98

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @DesUrbanoBA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-07-05
  • Verification:No
  • Location:Buenos Aires, Argentina

Data Summary

  • Tweets Analyzed:3,192
  • Avg Likes per Tweet:7.2
  • Avg Retweets per Tweet:27.4
  • Followers Analyzed:10,180

Engagement Analysis

Based on 3,192 tweets

Average likes and retweets indicate moderate engagement, suggesting the content is informative but not highly viral. The verified status adds credibility to the account.

7.2

Avg Likes/Tweet

27.4

Avg Retweets/Tweet

22,853

Total Likes

87,378

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

2

Median Retweets

17

75th Percentile

19,004

Top Tweet

3.25

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

58.3%

Original

14.8%

Replies

25.3%

Retweets

1.6%

Quotes

0.0%

Threads

0.0%

With Media

84.8%

With Links

58.5%

With #Tags

55.5%

With @Mentions

26.0%

With Emojis

205

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.25

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

84.7%

Weekday Posts

15.3%

Weekend Posts

Top Hashtags

#laciudadquequeremos (339) #vamosba (204) #paseodelbajo (168) #atención (153) #planificátuviaje (140) #ciudadsinbarreras (137) #viaductomitre (132) #viaductosanmartín (84) #seguridadvial (79) #villaolímpica (26)

Most Mentioned

@francomoccia (396) @ausa (201) @basubte (159) @gcba (129) @horaciorlarreta (111) @baecobici (109) @desurbanoba (94) @baparticipacion (87) @juanjom (66) @usinadelarte (54)

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Content Strategy Analysis

Based on 3,192 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,862 (58%)
Replies 472 (15%)
Retweets 806 (25%)
Quote Tweets 52 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 806 retweets (25% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,192 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,180 followers

The primary audience is residents of Buenos Aires interested in urban development and public infrastructure. The content also appeals to local media and city officials.

Good

Audience Quality

18.2%

Suspicion Index

20.8%

Low-Quality %

117

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.8%

Empty Bio

12.8%

<10 Tweets

18.6%

Mass Following (>2K)

0.0%

New (<90 days)

32.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.3%

No URL

7.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

46,955,546

Total Potential Reach

117

Median Follower Reach

446

75th Percentile Reach

14.1%

>1K followers

2.4%

>10K followers

0.7%

>50K followers

0.4%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

71.7%

Creators

7,304 accounts

15.4%

Consumers

1,569 accounts

12.8%

Dormant

1,307 accounts

102

Verified Followers

1.0% of total

7.6%

Professional Bios

founder, dev, analyst, etc.

0.18

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Ciudad Autónoma de Buenos Aire (917) Buenos Aires, Argentina (901) Argentina (674) Buenos Aires (421) argentina (81) CABA (75) Ciudad de Buenos Aires (73) Ciudad Autónoma de Buenos Aires, Argentina (71) Buenos Aires - Argentina (44) La Plata, Argentina (36)

102

Verified Followers

1.0% of total

1,346

Protected Accounts

13.22% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,764 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,699 - -
@C5N 3,005,881 News Outlet Travel, Photography, News
@gcba 1,936,533 Government Official Gobierno, Buenos Aires, Ciudad
@horaciorlarreta 1,764,135 Politician Racing, Economics, Government
@batransito 1,294,431 Traffic Management Traffic, Transport, Public Works
@BancoMundialLAC 886,814 Economist development, Latin America, Caribbean
@nonprofitorgs 775,088 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@luxurytravel 719,696 Travel Blogger luxury travel, editor, blog
@ernestoarriaga 687,896 Traffic Officer Transit, Highways, Transportation

Top Keywords in Follower Bios

argentina (309) buenos (278) aires (270) vida (254) ciudad (250) hincha (214) uba (210) lic (186) periodista (166) mama (156)

Top Hashtags in Follower Bios

#argentina (12) #juntosporelcambio (10) #uba (10) #comunicacio (9) #vamosjuntos (9) #disen (8) #marketing (7) #educacio (6) #pro (6) #ellideresmacri (6)

6,743

Followers With Bio

3,437

Followers Without Bio

66.24%

% With Bio

33.76%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,192 analyzed

38,875

Combined Engagement

0

Total Likes

38,875

Total Retweets

7,775

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Urban Development Public Infrastructure Public Spaces Community Benefits Government Communication
Secretaría de Desar…
@DesUrbanoBA

RT @mauriciomacri: Desde el Parque Olímpico de Buenos Aires apoyamos a @manuginobili para que esté en el Juego de las Estrellas! #NBAVote Manu Ginobili. RT para sumar votos! https://t.co/Du6r7Imv1Z

2018-01-15
Retweets: 19,004 Likes: 0 Engagement: 19,004
Secretaría de Desar…
@DesUrbanoBA

RT @CancilleriaARG: Agradecemos sinceramente a Alemania, Brasil, Canadá, Chile, Colombia, España, EEUU, Francia, Noruega, Perú, Reino Unido y Uruguay por todo el apoyo que están brindando en la búsqueda del ARA San Juan https://t.co/Wlnr6zUsoS

2017-11-22
Retweets: 8,989 Likes: 0 Engagement: 8,989
Secretaría de Desar…
@DesUrbanoBA

RT @AUSA: Así se ve el Paseo del Bajo desde el aire. ¡Ya estamos a pocas semanas de inaugurar! https://t.co/NmIfGoDe8x

2019-04-01
Retweets: 3,783 Likes: 0 Engagement: 3,783
Secretaría de Desar…
@DesUrbanoBA

RT @mauriciomacri: Hace 100 años no se construía un nuevo viaducto en la Ciudad de Buenos Aires. El viaducto Mitre va a elevar las vías del tren a lo largo de casi 4 kilómetros, mejorará la seguridad vial al evitar los cruces a nivel y abrirá nuevas calles para que el tránsito fl

2019-02-05
Retweets: 3,568 Likes: 0 Engagement: 3,568
Secretaría de Desar…
@DesUrbanoBA

RT @mauriciomacri: Está listo el túnel del Arroyo Vega. Es una obra monumental que va a permitir la descarga de agua de lluvia en el Río de la Plata para reducir el riesgo de las inundaciones en la zona norte de la ciudad. https://t.co/DfkvMXmr74

2019-07-05
Retweets: 3,531 Likes: 0 Engagement: 3,531

Key Insights & Takeaways

The account frequently highlights large-scale infrastructure projects, which aligns with its official role. Content often includes community benefits, such as improved public spaces and accessibility. The use of hashtags like #ViaductoSanMartín helps in increasing visibility and engagement.

Strengths

  • + Established follower base of 10,615
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @DesUrbanoBA reveals an growing Twitter presence with 10,615 followers. The account demonstrates a content-creator strategy, averaging 34.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025