The Detroit News
Detroit's best source for news and information. You can reach The Detroit News at online(at)detroitnews(dot)com.
344,271
Followers
2,569
Following
357,216
Tweets
6.0
Avg Engagement
3,220
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @detroitnews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-10-01
- Verification:No
- Location:Detroit,MI USA
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.6
- Avg Retweets per Tweet:2.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 210 likes and 30 retweets per tweet. The content is well-received, as evidenced by the high number of followers and repeated top tweets.
3.6
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
11,649
Total Likes
7,965
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
2,126
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.8%
Original
0.2%
Replies
7.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.2%
With Media
95.0%
With Links
3.4%
With #Tags
9.4%
With @Mentions
0.2%
With Emojis
96
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
83.1%
Weekday Posts
16.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 229 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely residents of Michigan, especially those interested in local and state politics. The account also attracts national political followers due to its coverage of key figures like Whitmer and DeSantis.
Below Average
Audience Quality
36.2%
Suspicion Index
52.0%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
58.9%
Empty Bio
56.3%
<10 Tweets
6.1%
Mass Following (>2K)
0.0%
New (<90 days)
70.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.4%
No URL
45.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
33,315,186
Total Potential Reach
3
Median Follower Reach
27
75th Percentile Reach
2.8%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
25.1%
Creators
12,566 accounts
18.5%
Consumers
9,264 accounts
56.3%
Dormant
28,170 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,075
Verified Followers
1.06% of total
10,191
Protected Accounts
10.09% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,420 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DJPaulyD | 3,603,296 | DJ | Music, DJing, Booking |
| @JalenRose | 1,803,793 | Analyst | Basketball, Education, Media |
| @mmpadellan | 1,223,697 | Political Commentator | #BlueWave2022, #Feminist, #TheResistance |
| @funder | 1,106,894 | Journalist | Politics, Journalism, Music |
| @UMichFootball | 966,020 | Football | Football, Championships, Tradition |
| @beltrandelrio | 883,119 | Periodista | Periodista, Rockero, Conferencista |
| @NatashaBertrand | 785,092 | Reporter | White House, National Security, Reporting |
| @iownjd | 778,310 | Lawyer | learn, inspire, engage |
| @glennkirschner2 | 718,323 | Legal Analyst | Law, Justice, Politics |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
49,533
Followers With Bio
51,465
Followers Without Bio
49.04%
% With Bio
50.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed3,526
Combined Engagement
1,001
Total Likes
2,525
Total Retweets
705
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
RT @robertsnellnews: BREAKING: FBI agents have uncovered new threats to kill Gov. Gretchen Whitmer, along with other Democratic politicians…
Gov. Whitmer signs bills to repeal right to work, restore prevailing wage https://t.co/OtBrnXMlke
DeSantis lays out Florida as blueprint for Republican success in Michigan speech https://t.co/mRpn7sBiPB
Gov. Whitmer signs bills to repeal right to work, restore prevailing wage https://t.co/OtBrnXMlke
RT @CraigDMauger: Gov. Gretchen Whitmer is about to sign firearm storage and background check bills into law here at Michigan State Univers…
Key Insights & Takeaways
The account frequently covers political developments in Michigan and neighboring states. It emphasizes legislative actions and policy changes, particularly those involving governors. Top tweets often feature significant policy announcements and political speeches.
Strengths
- + Established follower base of 344,271
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @detroitnews reveals an growing Twitter presence with 344,271 followers. The account demonstrates a content-creator strategy, averaging 6.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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