DHL Man Utd
Official feed for DHL’s partnership with Manchester United, providing you with exclusive behind-the-scenes access to the club.
91,077
Followers
392
Following
13,021
Tweets
455.3
Avg Engagement
160
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DHLManUtd's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-07-09
- Verification:No
- Location:Manchester, England
Data Summary
- Tweets Analyzed:3,214
- Avg Likes per Tweet:161.2
- Avg Retweets per Tweet:294.1
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,214 tweetsThe account consistently receives high engagement with average likes and retweets, indicating strong fan interaction. The use of hashtags and links to official content helps drive further engagement.
161.2
Avg Likes/Tweet
294.1
Avg Retweets/Tweet
518,144
Total Likes
945,123
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
51
Median Likes
6
Median Retweets
136
75th Percentile
78,281
Top Tweet
5.0
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
83.0%
Original
2.7%
Replies
11.8%
Retweets
2.5%
Quotes
0.0%
Threads
5.8%
With Media
63.4%
With Links
56.9%
With #Tags
41.8%
With @Mentions
75.1%
With Emojis
114
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.21
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.3%
Weekday Posts
26.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,214 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 378 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,214 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe primary audience is Manchester United fans who are interested in behind-the-scenes content and player highlights. The account also attracts sports enthusiasts and brand partners looking for engagement opportunities.
Average
Audience Quality
21.6%
Suspicion Index
31.5%
Low-Quality %
27
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.2%
Empty Bio
26.8%
<10 Tweets
5.8%
Mass Following (>2K)
0.0%
New (<90 days)
41.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.9%
No URL
17.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,395,543
Total Potential Reach
27
Median Follower Reach
142
75th Percentile Reach
5.1%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.7%
Creators
5,464 accounts
23.5%
Consumers
2,583 accounts
26.8%
Dormant
2,952 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
31
Verified Followers
0.28% of total
921
Protected Accounts
8.37% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TitoMagoti | 229,117 | Human Rights Activist | Human Rights, Criminal Justice, Democracy |
| @Amos_40 | 177,641 | Goalkeeper | Football, Goalkeeping, Sports Marketing |
| @Jordan_Coombe | 119,963 | Average Boy | Email, Average boy, Large tick |
| @Shes_fair | 69,058 | Content Creator | Fashion, Beauty, Football |
| @GONZALOCARIAS | 59,598 | Sports Journalist | Sports, Journalism, News |
| @MSArslanSadiq | 58,692 | Journalist | Entrepreneur, Journalist, Activist |
| @AQtee | 56,581 | Radio Presenter | Manchester United, Radio Presenter, Child of God |
| @FaseehMangi | 25,779 | - | - |
| @djlobzase | 22,421 | - | - |
| @the_isaacmarv | 20,697 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,031
Followers With Bio
4,968
Followers Without Bio
54.83%
% With Bio
45.17%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,214 analyzed230,670
Combined Engagement
0
Total Likes
230,670
Total Retweets
46,134
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @ManUtd: Manchester United has announced that Jose Mourinho has left the Club. We would like to thank him for his work during his time at Manchester United and wish him success in the future. #MUFC
RT @ManUtd: Ladies and gentlemen, your 2️⃣0️⃣2️⃣3️⃣ #CarabaoCup winners: Manchester United 🏆🤩 https://t.co/7EbRHBihqe
RT @ManUtd: We have an important announcement to make... Welcome, @HarryMaguire93 👋 #MUFC
RT @ManUtd: We can confirm that Ole Gunnar Solskjaer has been appointed as caretaker manager until the end of the 2018/19 season. He will be joined by Mike Phelan as first-team coach, together with Michael Carrick and Kieran McKenna. #MUFC
RT @ManUtd: New beginnings. 🔴⚪⚫ x 🔴⚪🔵 #MUFC || #WelcomeErik https://t.co/hXSP3XQnAy
Key Insights & Takeaways
The account emphasizes player moments and team spirit, which resonate well with fans. It leverages official partnerships to provide exclusive content, enhancing credibility and appeal. Engagement is driven by emotional and visual content, such as player highlights and motivational messages.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 91,077
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DHLManUtd reveals an well-established Twitter presence with 91,077 followers. The account demonstrates a content-creator strategy, averaging 455.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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