DIA España
Bienvenid@ al perfil oficial de Dia España. Síguenos para no perderte ninguna de nuestras ofertas, sorteos y promociones 🤙🏼
147,800
Followers
579
Following
27,464
Tweets
43.3
Avg Engagement
346
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DIA_Esp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-07-30
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:26.4
- Avg Retweets per Tweet:16.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a high average engagement rate with likes and retweets, indicating strong audience interaction. Participation in giveaways is a key driver of engagement.
26.4
Avg Likes/Tweet
16.9
Avg Retweets/Tweet
85,757
Total Likes
55,004
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
13
75th Percentile
9,904
Top Tweet
0.29
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
24.2%
Original
68.5%
Replies
2.4%
Retweets
5.0%
Quotes
0.0%
Threads
0.1%
With Media
41.0%
With Links
10.2%
With #Tags
69.1%
With @Mentions
29.0%
With Emojis
96
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.84
Reply/Original Ratio
2.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.1%
Weekday Posts
7.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 77 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely Spanish-speaking consumers interested in retail deals and promotions. The content is tailored to attract followers who are eager for discounts and special offers.
Average
Audience Quality
20.6%
Suspicion Index
29.2%
Low-Quality %
42
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.2%
Empty Bio
19.3%
<10 Tweets
7.2%
Mass Following (>2K)
0.0%
New (<90 days)
43.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.2%
No URL
12.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
34,339,127
Total Potential Reach
42
Median Follower Reach
183
75th Percentile Reach
4.6%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
62.9%
Creators
31,452 accounts
17.8%
Consumers
8,890 accounts
19.3%
Dormant
9,658 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
188
Verified Followers
0.19% of total
10,033
Protected Accounts
9.93% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @diarioas | 3,261,678 | Sports News | Deporte, Noticias, Directo |
| @aXoZerr | 2,624,253 | Influencer | Family, KOI, Contact |
| @6BillionPeople | 2,033,131 | - | - |
| @miguelhotero | 1,930,009 | Journalist | Politics, Journalism, Leadership |
| @jpedrerol | 1,828,425 | Sports journalist | Football, Sports, Journalism |
| @As_TomasRoncero | 1,758,349 | Journalist | Real Madrid, Deportes, Periodismo |
| @20m | 1,506,432 | News Outlet | Not provided. |
| @DaniMateoAgain | 1,418,624 | Titiritero | Titiritero, alehop, feria |
| @SinghLions | 1,333,631 | Restaurateur | Food, Travel, Influencer |
| @LeBronJames | 1,007,468 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
54,448
Followers With Bio
46,551
Followers Without Bio
53.91%
% With Bio
46.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed32,152
Combined Engagement
14,960
Total Likes
17,192
Total Retweets
6,430
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
🎅SORTEO🎅 Traemos OTRA CESTA cargadita de cosas ricas y de un jamón y una PS5. 🔥 Participa: • Sigue a @wortenes y @DIA_Esp • Menciona a un amigo y usa #NavidadWortenDia • Like y RT Hasta el 04/01⏳ BBLL: https://t.co/3F2Qb5JNkN https://t.co/PBT8z841WG
🎄SORTEO🎄 Un año más nos unimos a Worten para regalar la mejor cesta navideña que puedas imaginar 😎 (contiene una PS5 🤫). • Seguir a de @wortenes y @DIA_Esp • Menciona a un amigo y usa #NavidadWortenDia • Like y RT ⏳ Hasta el 23/12 BBLL: https://t.co/S0ucGs79CU https://t.co/Q
🍀SORTEO🍀 Os ha encantado la Air Fryer, así que volvemos con otra 🔥 Participa: Sigue a la cuenta oficial de @dia_esp Comenta con el #SorteoDelDia Like y RT ¡¡Mucha suerte!! 🤗 BBLL: https://t.co/45b0k8PShV https://t.co/ukQxrCf3bi
🎁SORTEO ACTIVO 🎁 Nos hemos juntado para montar la cesta más increíble de todas las cestas. ¿No has participado aún? • Seguir a @wortenes y @DIA_Esp • Menciona a un amigo y usa #NavidadWortenDia • Like y RT Hasta el 23/12⏳ BBLL: https://t.co/S0ucGrPyLm https://t.co/ZhOD8DFHT
RT @WortenES: [SORTEO] ¿Jamón o PS5? ¿Por qué elegir si puedes disfrutar ambos? Nos volvemos a unir a DIA para sacar esta megacesta navideñ…
Key Insights & Takeaways
The account heavily relies on giveaways to boost engagement and follower interaction. Promotional content is a central theme, with a focus on seasonal and limited-time offers. Collaborations with other brands like Worten are used to expand reach and create buzz.
Strengths
- + Established follower base of 147,800
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DIA_Esp reveals an growing Twitter presence with 147,800 followers. The account demonstrates a conversation-first approach, averaging 43.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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