Diabetes UK
We're the UK’s leading diabetes charity. DMs answered 9am to 5pm, Monday to Friday. https://linktr.ee/diabetesuk
186,495
Followers
9,539
Following
63,076
Tweets
11.2
Avg Engagement
1,505
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DiabetesUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-10-20
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:7.3
- Avg Retweets per Tweet:3.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a high level of engagement with an average of 481 likes and 231 retweets per tweet. Their content is often shared and appreciated, especially during awareness campaigns and news updates.
7.3
Avg Likes/Tweet
3.8
Avg Retweets/Tweet
23,800
Total Likes
12,457
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
5
75th Percentile
1,980
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
14.1%
Original
79.6%
Replies
4.7%
Retweets
1.7%
Quotes
0.0%
Threads
0.7%
With Media
24.9%
With Links
13.7%
With #Tags
81.5%
With @Mentions
77.0%
With Emojis
162
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.64
Reply/Original Ratio
0.36
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.5%
Weekday Posts
2.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 152 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of individuals affected by diabetes, healthcare professionals, and the general public interested in health and wellness. They are likely to be in the UK and globally interested in diabetes-related topics.
Good
Audience Quality
18.3%
Suspicion Index
22.1%
Low-Quality %
73
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.9%
Empty Bio
19.9%
<10 Tweets
13.3%
Mass Following (>2K)
0.0%
New (<90 days)
32.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.1%
No URL
12.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
56,864,963
Total Potential Reach
73
Median Follower Reach
296
75th Percentile Reach
9.3%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.9%
Creators
28,934 accounts
22.2%
Consumers
11,115 accounts
19.9%
Dormant
9,951 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
333
Verified Followers
0.33% of total
10,855
Protected Accounts
10.75% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,245 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jackwhitehall | 6,055,965 | Actor/Comedian | Comedy, Acting, Entertainment |
| @BillBailey | 3,431,193 | Comedian | Comedy, Music, Nature |
| @benlandis | 2,847,561 | - | - |
| @BeatsByAssassin | 2,261,818 | Multitalented | Actor, Director, Rapper |
| @J_Ennis | 1,383,002 | Athlete | Athletics, Adidas, Fitness |
| @soledadobrien | 1,317,721 | Journalist | working, mom, journalist |
| @Mark_Sheppard | 1,157,901 | Actor | Acting, Directing, Drumming |
| @EamonnHolmes | 1,104,174 | TV Presenter | TV, Trustee, Television |
| @LeBronJames | 1,000,936 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,520
Followers With Bio
33,479
Followers Without Bio
66.85%
% With Bio
33.15%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed5,027
Combined Engagement
2,981
Total Likes
2,046
Total Retweets
1,005
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
This #WorldDiabetesDay, we want to raise awareness of the most common symptoms of #Type1Diabetes - also known as the 4Ts: 🚽 Toilet 💦 Thirsty 💤 Tired ⬇️ Thinner Will you retweet and help us spread the word? 💙 #WDD
📢 BREAKING NEWS: The world’s first ever immunotherapy for #Type1Diabetes has been approved in the US. It’s the biggest breakthrough for the condition since the discovery of insulin 100 years ago. Read more about this milestone moment in T1 history: https://t.co/EvGd5IILnR (1/3)
We're delighted to see so many famous faces getting involved in #NailingDiabetes! 💅 A huge thank you to Ted Lasso stars @jasonsudeikis & @hanwaddingham for helping to raise awareness ahead of #WorldDiabetesDay 🧡 Find out more & sign up today: https://t.co/HofnPioEI0 htt
Today marks 100 years since Frederick Banting, James Collip and Charles Best were awarded U.S. patents on #insulin. They sold the patents to the University of Toronto for a symbolic $1, with Banting famously saying: 💬 “Insulin does not belong to me, it belongs to the world.”
RT @nickjonas: I had 4 signs that I was living with Type 1 diabetes: excessive thirst, weight loss, frequent urination, and irritability. T…
Key Insights & Takeaways
They focus on raising awareness about diabetes symptoms and prevention through educational content. They collaborate with celebrities and public figures to increase visibility and engagement. They highlight major breakthroughs in diabetes treatment, such as new immunotherapies, to inspire hope and interest.
Strengths
- + Established follower base of 186,495
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DiabetesUK reveals an growing Twitter presence with 186,495 followers. The account demonstrates a conversation-first approach, averaging 11.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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