DigitalGovBr

DigitalGovBr

@DigitalGovBr

Time que trabalha para a #TransformaçãoDigital do @govbr. Transformando a relação do cidadão com o Governo pelo digital. #juntos #somosgovbr 🇧🇷🔛📱

Brasília, DF, Brasil https://www.gov.br/governodigital Joined 2009-12-10 Date of Analysis: Dec 16, 2025

115,283

Followers

626

Following

15,462

Tweets

39.7

Avg Engagement

670

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @DigitalGovBr's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-12-10
  • Verification:No
  • Location:Brasília, DF, Brasil

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:15.2
  • Avg Retweets per Tweet:24.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,247 tweets

The account maintains moderate engagement with an average of 275 likes and 75 retweets per tweet. Its content is focused on achievements and upcoming events, which helps maintain interest.

15.2

Avg Likes/Tweet

24.5

Avg Retweets/Tweet

49,413

Total Likes

79,556

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

5

Median Retweets

31

75th Percentile

4,672

Top Tweet

0.34

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

30.3%

Original

20.8%

Replies

37.3%

Retweets

11.5%

Quotes

0.0%

Threads

0.0%

With Media

85.9%

With Links

58.2%

With #Tags

76.5%

With @Mentions

73.7%

With Emojis

246

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.69

Reply/Original Ratio

0.31

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

95.4%

Weekday Posts

4.6%

Weekend Posts

Top Hashtags

#transformaçãodigital (349) #governodigital (148) #somosgovbr (116) #juntos (111) #digital (75) #gestão (48) #semanadeinovacao (45) #aovivo (38) #semsairdecasa (32) #coronavirus (30)

Most Mentioned

@mineconomia (893) @govbr (501) @serpro (201) @enapgovbr (158) @luisfsmonteiro (146) @minfraestrutura (105) @digitalgovbr (87) @comunicbr (84) @dataprev (75) @tvbrasilgov (70)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 985 (30%)
Replies 675 (21%)
Retweets 1,212 (37%)
Quote Tweets 375 (12%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,212 retweets (37% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is Brazilian citizens interested in government services and digital transformation. It also targets policymakers and public sector professionals.

Average

Audience Quality

28.2%

Suspicion Index

32.0%

Low-Quality %

17

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

43.3%

Empty Bio

31.7%

<10 Tweets

11.4%

Mass Following (>2K)

0.0%

New (<90 days)

64.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.6%

No URL

20.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

26,848,660

Total Potential Reach

17

Median Follower Reach

118

75th Percentile Reach

8.2%

>1K followers

1.1%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

46.1%

Creators

4,607 accounts

22.2%

Consumers

2,224 accounts

31.7%

Dormant

3,169 accounts

37

Verified Followers

0.37% of total

2.9%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Brasil (241) Sao Paulo, Brazil (145) Brazil (139) Rio de Janeiro, Brazil (120) São Paulo, Brasil (113) Rio de Janeiro, Brasil (107) Brasília, Brasil (77) Rio de Janeiro (64) São Paulo (51) Brasília, Brazil (49)

37

Verified Followers

0.37% of total

1,185

Protected Accounts

11.85% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,756 Wrestler Wrestling, Motivation, Self-promotion
@AndreiaSadi 1,313,518 Journalist Politics, Journalism, News
@DefesaGovBr 946,670 Government Official Government, Defense, Armed Forces
@rosana 700,411 Writer Escritora, Física, Jornalista
@Pimenta13Br 605,518 Político politics, journalism, leadership
@andreporci 560,208 Politician Culture, Police, Telegram
@silviolual 550,106 Academic Philosophy, Law, Activism
@barbaragancia 532,154 Jornalista Polemics, Available, Copa 2040
@rogeriosmarinho 452,944 Politician Government, Development, Telegram
@mqueiroga2 261,680 - -

Top Keywords in Follower Bios

deus (531) nao (374) brasil (283) familia (241) tudo (211) vida (198) acima (152) cristao (145) patriota (142) direito (140)

Top Hashtags in Follower Bios

#bolsonaro2022 (8) #fechadocombolsonaro (6) #esquerdistasseguemesquerdistas (4) #cybersecurity (4) #lula2022 (4) #lulapresidente (4) #sdv (4) #forabolsonaro (4) #brasil (4) #direita (4)

5,667

Followers With Bio

4,333

Followers Without Bio

56.67%

% With Bio

43.33%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

20,824

Combined Engagement

0

Total Likes

20,824

Total Retweets

4,165

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Digital Transformation Public Services Government Efficiency Citizen Engagement Transparency Digital Innovation
DigitalGovBr
@DigitalGovBr

RT @jairbolsonaro: MODERNIZAÇÃO DO ESTADO: Atingimos a meta de 100 serviços digitalizados no primeiro semestre. Mais de 5 milhões de solicitações deixarão de ser feitas no balcão, com uma economia de R$ 420 milhões por ano para os brasileiros. Mais em: https://t.co/3zI5xt46Zj

2019-06-10
Retweets: 4,672 Likes: 0 Engagement: 4,672
DigitalGovBr
@DigitalGovBr

RT @jairbolsonaro: -Assinado o decreto que cria a Carteira de Identidade Nacional, a qual reunirá todas as informações dos cidadãos em um documento só, também em formato digital. O novo documento terá um único número de identificação para cada Btasileiro. -Economia, desburocrat

2022-02-25
Retweets: 4,462 Likes: 0 Engagement: 4,462
DigitalGovBr
@DigitalGovBr

RT @jairbolsonaro: Hoje lançamos o portal ( https://t.co/fW7rbcng0O ). Mais de 300 serviços digitalizados procurados pelos cidadãos. Mais uma iniciativa de simplificação e agilidade aos brasileiros gerando uma economia anual de cerca de R$6 bilhões. @govbr https://t.co/NirRruRz1d

2019-08-22
Retweets: 4,346 Likes: 0 Engagement: 4,346
DigitalGovBr
@DigitalGovBr

RT @jairbolsonaro: - O @govbr lança o “Balcão Único” para simplificar a abertura de empresas. Por meio de um formulário único e totalmente digital, empreendedores podem abrir empresas em apenas um dia, diz @MinEconomia @DigitalGovBr @tvbrasilgov https://t.co/GYVIpalWAv

2021-01-26
Retweets: 3,789 Likes: 0 Engagement: 3,789
DigitalGovBr
@DigitalGovBr

RT @jairbolsonaro: O @govbr digitalizou 1.000 serviços públicos em menos de 2 anos. Mais de R$ 2 bilhões em economia à União e aos brasileiros, incluindo menos burocracia à população. @MinEconomia @MInfraestrutura

2020-11-30
Retweets: 3,555 Likes: 0 Engagement: 3,555

Key Insights & Takeaways

The account frequently highlights key milestones and achievements in digital transformation, which reinforces credibility and progress. It uses hashtags and emojis to make content more engaging and relatable to a broader audience. The content often includes links to further information, suggesting a focus on transparency and detailed communication.

Strengths

  • + Established follower base of 115,283
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @DigitalGovBr reveals an growing Twitter presence with 115,283 followers. The account demonstrates a content-creator strategy, averaging 39.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025