Discover Atlanta
Official account for things to do in Atlanta. #DiscoverATL. All pics are UGC, partners or in partnership w/ https://atlantaphotos.com/.
245,445
Followers
1,463
Following
18,517
Tweets
33.0
Avg Engagement
1,267
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DiscoverAtlanta's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-06-25
- Verification:No
- Location:Atlanta, GA
Data Summary
- Tweets Analyzed:3,199
- Avg Likes per Tweet:10.6
- Avg Retweets per Tweet:22.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,199 tweetsAverage likes and retweets indicate moderate engagement, with a focus on promoting major events. The use of hashtags and links to external content helps drive interaction.
10.6
Avg Likes/Tweet
22.4
Avg Retweets/Tweet
33,935
Total Likes
71,678
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
11
75th Percentile
31,906
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
76.7%
Original
14.7%
Replies
3.6%
Retweets
5.0%
Quotes
0.0%
Threads
1.3%
With Media
84.0%
With Links
52.5%
With #Tags
47.1%
With @Mentions
37.4%
With Emojis
151
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.19
Reply/Original Ratio
1.39
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.2%
Weekday Posts
5.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,199 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 114 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,199 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes tourists and locals interested in Atlanta's culture and events. The account also targets potential partners and businesses looking to engage with the city's vibrant scene.
Average
Audience Quality
34.5%
Suspicion Index
50.2%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
57.0%
Empty Bio
52.2%
<10 Tweets
7.4%
Mass Following (>2K)
0.0%
New (<90 days)
66.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.3%
No URL
43.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
39,439,585
Total Potential Reach
5
Median Follower Reach
58
75th Percentile Reach
3.7%
>1K followers
0.5%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
30.9%
Creators
15,464 accounts
16.9%
Consumers
8,453 accounts
52.2%
Dormant
26,083 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
198
Verified Followers
0.2% of total
6,780
Protected Accounts
6.71% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @lonelyplanet | 6,177,208 | Travel Blogger | travel, photography, videos |
| @AtlantaFalcons | 2,437,791 | Sports Team | Football, Atlanta, DirtyBirds |
| @KameronBennett | 1,814,206 | DJ | Music, DJing, Booking |
| @ReverendWarnock | 1,237,987 | Pastor | Faith, Justice, Georgia |
| @jermainedupri | 1,101,308 | Music Producer | Music, Entrepreneurship, Veganism |
| @rogerhamilton | 928,549 | Entrepreneur | education, entrepreneurship, futurism |
| @LilJon | 879,667 | DJ | Music, Booking, Live Sets |
| @DanielNewman | 812,478 | Actor | WALKINGDEAD, MARVEL, LGBTQ* |
| @SEC | 727,380 | Sports Conference | Sports, College, Officiating |
| @ARTEM_KLYUSHIN | 720,023 | Politician | Russian politics, diplomacy, international relations |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
29,032
Followers With Bio
71,965
Followers Without Bio
28.75%
% With Bio
71.25%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,199 analyzed56,728
Combined Engagement
0
Total Likes
56,728
Total Retweets
11,346
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @atlantahumane: Our puppies just had the best. day. ever. They got to explore the @GeorgiaAquarium while it is closed to the public. Th…
RT @MLB: #For44 https://t.co/5wxEE2i6RO
RT @MichelleObama: So much love for @TylerPerry, who just opened the first major film studio lot fully owned by an African American. Barack…
RT @Braves: Say it with us... 🗣️ EDDIE! EDDIE! EDDIE! @EddieRosario09 | #BattleATL https://t.co/IeZkuePbss
RT @wsbtv: Our friend and colleague Jovita Moore needs your support. Earlier this week, Jovita was diagnosed with 2 small brain tumors. She…
Key Insights & Takeaways
The account emphasizes major cultural events like A3C, which can drive significant engagement. User-generated content and partnerships are key to maintaining authenticity and reach. Highlighting unique aspects of Atlanta, such as its culture and gifts, helps differentiate the account from competitors.
Strengths
- + Established follower base of 245,445
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DiscoverAtlanta reveals an growing Twitter presence with 245,445 followers. The account demonstrates a content-creator strategy, averaging 33.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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