discovery+
#discoveryplus is the streaming home of all your favorite genres plus exclusive Originals. 🏡🛠🥘🎂💍🦈👻 Need help in the US? @dplushelp
90,781
Followers
866
Following
8,951
Tweets
8.1
Avg Engagement
353
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @discoveryplus's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2020-02-07
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,212
- Avg Likes per Tweet:4.1
- Avg Retweets per Tweet:3.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,212 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal audience. Its content often includes collaborations and special events, which likely contribute to its engagement rates.
4.1
Avg Likes/Tweet
3.9
Avg Retweets/Tweet
13,318
Total Likes
12,663
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
1,148
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
13.4%
Original
78.5%
Replies
7.7%
Retweets
0.4%
Quotes
0.0%
Threads
0.1%
With Media
63.6%
With Links
32.5%
With #Tags
88.5%
With @Mentions
10.3%
With Emojis
138
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.84
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.0%
Weekday Posts
4.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,212 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 246 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,212 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe platform targets entertainment and education enthusiasts, particularly those interested in travel, food, and paranormal themes. It also appeals to families and fans of reality TV and documentaries.
Average
Audience Quality
28.7%
Suspicion Index
37.8%
Low-Quality %
24
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.8%
Empty Bio
35.0%
<10 Tweets
11.5%
Mass Following (>2K)
0.0%
New (<90 days)
57.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.4%
No URL
24.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,786,100
Total Potential Reach
24
Median Follower Reach
105
75th Percentile Reach
3.8%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.3%
Creators
4,333 accounts
21.6%
Consumers
2,165 accounts
35.0%
Dormant
3,502 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
135
Verified Followers
1.35% of total
1,056
Protected Accounts
10.56% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @funnyordie | 12,818,047 | Comedy | Comedy, Entertainment, Humor |
| @rioferdy5 | 11,601,482 | Footballer | Football, Media, Commercial |
| @hollymadison | 1,123,615 | Author | books, writing, lifestyle |
| @Adweek | 692,142 | Advertising | advertising, marketing, media |
| @pagetpaget | 540,498 | Actress | Ancient Astronaut Theorists, Instagram, Computer Stuff |
| @THE_THEO_FORD | 472,930 | - | - |
| @eurosport | 215,823 | - | - |
| @portal_maxbr | 172,006 | - | - |
| @NOUF_ALTHANI_00 | 147,702 | Lawyer | Real Madrid, Law & Order |
| @Gailporter | 141,628 | Speaker | Contact, Instagram, Speaker Agent |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,916
Followers With Bio
5,084
Followers Without Bio
49.16%
% With Bio
50.84%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,212 analyzed3,409
Combined Engagement
2,403
Total Likes
1,006
Total Retweets
682
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Esmorzaret: b̶r̶e̶a̶k̶f̶a̶s̶t̶ a sacred religious experience! Head to Valencia with @ChefJoseAndres and his daughters in #JoseAndresinSpain, streaming on #discoveryplus. https://t.co/oBoLtss7fj
Name a more perfect date for #NationalGhostHuntingDay? We can’t. Stream new episodes of #GhostAdventures every Thursday on #discoveryplus. https://t.co/5HzUovoJva
Siblings first, paranormal explorers second. Stream every episode of #DestinationFear on #discoveryplus. https://t.co/NQrojgM3KT
RT @DaytimeEmmys: #DaytimeEmmys Culinary Series Noms: - Family Dinner (@magnolia) - @chefjoseandres & Family in Spain (@discoveryplus) - #MarthaCooks @MarthaStewart (@TheRokuChannel) - Roadfood: Discovering America… (@GBH) - @selenaandchef @selenagomez (@hbomax) https://t.co/
Parents everywhere while filming TikTok videos for their kids 😅 Stream every episode of #DestinationFear on #discoveryplus. https://t.co/AhvlysWivo
Key Insights & Takeaways
The account frequently collaborates with influencers and celebrities to boost visibility and credibility. It leverages holidays and special events to promote content, increasing relevance and engagement. The use of hashtags and themed content helps in driving traffic and maintaining audience interest.
Strengths
- + Established follower base of 90,781
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @discoveryplus reveals an growing Twitter presence with 90,781 followers. The account demonstrates a conversation-first approach, averaging 8.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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