DIY SOS
The BBC ONE show where Nick Knowles and the team recruit the local community to transform the homes of those in need. Follow us on Facebook @DIYSOSofficial
87,831
Followers
3,292
Following
4,417
Tweets
92.0
Avg Engagement
206
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DIYSOS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-23
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,148
- Avg Likes per Tweet:50.4
- Avg Retweets per Tweet:41.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,148 tweetsThe account has a consistent level of engagement with average likes and retweets, indicating a loyal and active follower base. The content often sparks emotional responses and appreciation.
50.4
Avg Likes/Tweet
41.6
Avg Retweets/Tweet
158,596
Total Likes
131,062
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
10
Median Retweets
92
75th Percentile
4,465
Top Tweet
1.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
36.1%
Original
27.1%
Replies
31.9%
Retweets
4.9%
Quotes
0.0%
Threads
0.4%
With Media
44.0%
With Links
25.3%
With #Tags
84.0%
With @Mentions
12.9%
With Emojis
129
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.75
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.2%
Weekday Posts
7.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,148 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,005 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,148 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in home improvement, community service, and inspirational stories. They are engaged with the show's mission and emotional content.
Good
Audience Quality
20.0%
Suspicion Index
26.2%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.7%
Empty Bio
17.7%
<10 Tweets
12.0%
Mass Following (>2K)
0.0%
New (<90 days)
39.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.5%
No URL
10.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,651,687
Total Potential Reach
57
Median Follower Reach
231
75th Percentile Reach
7.0%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
61.9%
Creators
6,192 accounts
20.4%
Consumers
2,037 accounts
17.7%
Dormant
1,771 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
36
Verified Followers
0.36% of total
1,264
Protected Accounts
12.64% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,095,239 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NHSMillion | 801,582 | Supporters | Gratitude, Support, Campaign |
| @BBCRadio2 | 739,841 | Radio Station | Music, Entertainment, Radio |
| @spencerrayner | 265,088 | Digital Marketer | Cryptocurrency, Education, Health & Wellness |
| @BBCLeeds | 151,948 | Radio broadcaster | West Yorkshire, Radio, Sounds |
| @PlutoTV | 147,282 | Streaming Service | Movies, TV shows, Free content |
| @JAYJAMES | 137,106 | Singer | Music, Radio, Military |
| @TonyJSelimi | 100,164 | Business Coach | Personal Development, Business Performance, Filmmaking |
| @fabsuzie1971 | 89,376 | Adult entertainer | naughty tweets, fun, followers |
| @StarFun22 | 82,217 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,827
Followers With Bio
4,173
Followers Without Bio
58.27%
% With Bio
41.73%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,148 analyzed13,661
Combined Engagement
8,705
Total Likes
4,956
Total Retweets
2,732
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
DIY SOS and the volunteers send their condolences to Darren and his family on the sad passing of the wonderful Ollie, who is missed and was so loved. https://t.co/09VuLxOXBr
"what you guys have done in this house... has made me able to come home to my family. I've seen rooms I haven't seen for 7 months" https://t.co/SlPsNAIoW1
RT @GrenfellUnited: 1 year ago at 00:54 a fire started at Grenfell Tower. 72 lives were lost because of that fire and our live were changed forever Forever in our Hearts 💚
THANK YOU! To all trades, volunteers & suppliers, what an amazing job YOU did for a simply brilliant family. We'll be back soon! #DIYSOS https://t.co/LkUq1Ry9Fq
RT @doglab: No matter what team you support this is what football is about This blind fan celebrating Salah’s goal after his friend tells him about the play is amazing! The beautiful game https://t.co/Jk2JP4ZUma
Key Insights & Takeaways
The account emphasizes the emotional impact of its work through personal stories and testimonials. It regularly acknowledges and thanks volunteers and supporters, which strengthens community ties. The content often includes links to social media pages, encouraging further engagement and interaction.
Strengths
- + Established follower base of 87,831
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DIYSOS reveals an growing Twitter presence with 87,831 followers. The account demonstrates a content-creator strategy, averaging 92.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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