Don Burgess
Teacher. SocialMedia strategist. Contributor to @reuters @Bernews. Former CEO of the Bermuda Media Council. Past work in @NYTimes @ESPN
86,020
Followers
945
Following
16,768
Tweets
36.2
Avg Engagement
1,255
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DonBurgess_'s Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-12
- Verification:No
- Location:Bermuda
Data Summary
- Tweets Analyzed:3,198
- Avg Likes per Tweet:1.3
- Avg Retweets per Tweet:34.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,198 tweetsHis tweets typically receive moderate engagement, with an average of 27 likes and 12 retweets, indicating a niche but active audience.
1.3
Avg Likes/Tweet
34.9
Avg Retweets/Tweet
4,076
Total Likes
111,761
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
4
75th Percentile
67,207
Top Tweet
0.42
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
76.5%
Original
10.1%
Replies
10.2%
Retweets
3.3%
Quotes
0.0%
Threads
5.2%
With Media
89.6%
With Links
73.1%
With #Tags
83.0%
With @Mentions
5.5%
With Emojis
144
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.32
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
72.5%
Weekday Posts
27.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,198 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 326 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,198 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes educators, media professionals, and entrepreneurs interested in Edtech and business development.
Good
Audience Quality
17.3%
Suspicion Index
7.5%
Low-Quality %
825
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
11.2%
Empty Bio
7.9%
<10 Tweets
48.5%
Mass Following (>2K)
0.0%
New (<90 days)
9.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
45.7%
No URL
3.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
120,924,708
Total Potential Reach
825
Median Follower Reach
2,567
75th Percentile Reach
45.0%
>1K followers
11.1%
>10K followers
3.5%
>50K followers
1.9%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
78.0%
Creators
7,796 accounts
14.1%
Consumers
1,414 accounts
7.9%
Dormant
790 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
267
Verified Followers
2.67% of total
341
Protected Accounts
3.41% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Naija_PR | 3,983,846 | News Aggregator | - |
| @billionaire_key | 3,379,337 | Entrepreneur | Motivation, Mobilization, Teaching |
| @lopezandres | 3,327,204 | Comedian | Comedy, Writing, Performing |
| @charliekirk11 | 2,261,541 | Political Commentator | Conservative, Politics, Christianity |
| @islamsozler | 2,134,196 | Islamic Quotes | Islam, Guidance, Remembrance |
| @zlj517 | 1,973,180 | Spokesman | Geopolitics, Diplomacy, Communication |
| @ha2936 | 1,901,768 | Influencer | Love, People, Hate |
| @threadless | 1,695,820 | Apparel Design | Art, Design, Community |
| @MurrayNewlands | 1,513,981 | Contributor | pop art, art, entrepreneurship |
| @SinghLions | 1,330,408 | Restaurateur | Food, Travel, Influencer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,882
Followers With Bio
1,118
Followers Without Bio
88.82%
% With Bio
11.18%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,198 analyzed97,030
Combined Engagement
0
Total Likes
97,030
Total Retweets
19,406
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @GrammarUpdates: Did you know? Grammar Checker: https://t.co/Hdx6C5wUCs https://t.co/5osOuc7mN8
RT @WHO: There are simple things we each must do to protect ourselves from #COVID19, including 👐 washing with 🧼 & 💦 or alcohol-based rub. WHO is launching the #SafeHands Challenge to promote the power of clean 👐 to fight #coronavirus. Join the challenge & share your 👐 was
RT @ProjectLincoln: Meet the Senators from the new #JimCrowCaucus. #RememberTheirNames: @HawleyMO @tedcruz @RandPaul @SenTomCotton and the corporate America titans who are funding them: @ATT @Citibank @CharlesSchwab #EveryVoteCounts https://t.co/e9LduDJrFe
RT @Ken_Rosenthal: Joc Pederson would go from #Dodgers to #Angels if blockbuster is completed, source tells The Athletic.
RT @BillGates: The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone. It will change the way people work, learn, travel, get health care, and communicate with each other. https://t.co/uuaOQyxBTl
Key Insights & Takeaways
He frequently highlights educational resources and Edtech tools, showing a focus on innovation in teaching. He shares personal achievements and local business awards, which helps build credibility and community engagement. He blends health messages with humor, making his content relatable and approachable.
Strengths
- + Established follower base of 86,020
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DonBurgess_ reveals an growing Twitter presence with 86,020 followers. The account demonstrates a content-creator strategy, averaging 36.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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