DraftKings
The Crown is Yours 👑 The world's leading Daily Fantasy Sports brand. @DK_Assist CX Support @DKSportsbook Sports Gambling @DKCasino Online Casino
376,050
Followers
2,173
Following
117,952
Tweets
49.2
Avg Engagement
2,245
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DraftKings's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-05-10
- Verification:Yes
- Location:Boston, MA
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:39.9
- Avg Retweets per Tweet:9.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,247 tweetsThe account achieves strong engagement with an average of 3,022 likes and 232 retweets per tweet. The use of links and multimedia content likely contributes to higher interaction rates and audience retention.
39.9
Avg Likes/Tweet
9.3
Avg Retweets/Tweet
129,683
Total Likes
30,202
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
13
Median Likes
3
Median Retweets
37
75th Percentile
5,247
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.2%
Original
5.4%
Replies
18.9%
Retweets
1.6%
Quotes
0.0%
Threads
0.1%
With Media
84.4%
With Links
5.4%
With #Tags
31.8%
With @Mentions
37.1%
With Emojis
87
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
67.0%
Weekday Posts
33.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 614 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes sports fans, fantasy sports enthusiasts, and potential customers interested in sports betting and online gaming. The content appeals to a broad demographic, with a focus on entertainment and sports-related topics.
Average
Audience Quality
23.6%
Suspicion Index
30.4%
Low-Quality %
34
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.2%
Empty Bio
25.8%
<10 Tweets
10.9%
Mass Following (>2K)
0.0%
New (<90 days)
48.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.4%
No URL
17.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
95,831,939
Total Potential Reach
34
Median Follower Reach
172
75th Percentile Reach
5.9%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.5%
Creators
27,267 accounts
19.7%
Consumers
9,843 accounts
25.8%
Dormant
12,890 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
2,135
Verified Followers
2.11% of total
10,188
Protected Accounts
10.09% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,794,584 | Comedian | Comedy, TV, Music |
| @KevinHart4real | 37,407,560 | Comedian | Comedy, Fitness, Family |
| @JohnCena | 14,103,643 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TheNotoriousMMA | 9,928,262 | MMA Fighter | Fighting, Stout, Whiskey |
| @steveaoki | 8,121,748 | DJ | Music, DJing, Collaboration |
| @robkardashian | 7,097,615 | Celebrity | Family, Fitness, Fashion |
| @FaZeClan | 5,750,331 | Esports | Esports, Champions, FaZeUp |
| @garyvee | 3,168,471 | Entrepreneur | Family, CEO, Investor |
| @timthetatman | 2,854,373 | Streamer | Gaming, Entertainment, Nerd |
| @EzekielElliott | 2,173,572 | Athlete | Football, Running, Ohio State |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,951
Followers With Bio
41,048
Followers Without Bio
59.36%
% With Bio
40.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed20,291
Combined Engagement
19,094
Total Likes
1,197
Total Retweets
4,058
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
The 🐐 calls it a career https://t.co/kfIUEdlp4E
she's here and she's perfect 👑 https://t.co/qR8ZHkKHST
Super Bowl <<< The Kelce Bowl https://t.co/pJbTypNARw
Which QB would you rather have for the next 5 years? RT: Jalen Hurts LIKE: Joe Burrow https://t.co/PpPBl5ymxT
Imagine Aaron Rodgers reuniting with Davante Adams next season 👀 https://t.co/c0M8tLWdJJ
Key Insights & Takeaways
The account uses humor and pop culture references to connect with its audience and maintain engagement. It leverages trending sports events, such as the Super Bowl, to increase visibility and relevance. The inclusion of customer support and product links suggests a focus on both brand awareness and direct sales.
Strengths
- + Established follower base of 376,050
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DraftKings reveals an growing Twitter presence with 376,050 followers. The account demonstrates a content-creator strategy, averaging 49.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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