Simon Evans

Simon Evans

@DrSimEvans

Press Gazette energy & environment journalist of the year 2022 Deputy Editor + Senior Policy Editor @CarbonBrief DMs open [email protected]

London https://www.carbonbrief.org/author/simonevans/ Joined 2012-03-16 Date of Analysis: Dec 16, 2025

84,074

Followers

3,863

Following

72,047

Tweets

182.8

Avg Engagement

1,875

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @DrSimEvans's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-03-16
  • Verification:No
  • Location:London

Data Summary

  • Tweets Analyzed:3,246
  • Avg Likes per Tweet:43.9
  • Avg Retweets per Tweet:138.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,246 tweets

DrSimEvans consistently receives high engagement, with an average of 4,410 likes and 1,304 retweets per tweet. Their content is well-received, indicating strong relevance and credibility in the field.

43.9

Avg Likes/Tweet

138.9

Avg Retweets/Tweet

142,493

Total Likes

450,858

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

8

Median Retweets

69

75th Percentile

16,935

Top Tweet

2.17

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

9.8%

Original

39.2%

Replies

46.4%

Retweets

4.6%

Quotes

0.0%

Threads

0.2%

With Media

67.4%

With Links

16.2%

With #Tags

79.0%

With @Mentions

9.8%

With Emojis

206

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

4.02

Reply/Original Ratio

0.1

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

90.3%

Weekday Posts

9.7%

Weekend Posts

Top Hashtags

#cop27 (307) #lossanddamage (25) #cbquiz (17) #budget2023 (14) #climate (13) #weo22 (11) #greencrap (9) #cop26 (9) #climatechange (8) #lossanddamagefinance (8)

Most Mentioned

@carbonbrief (397) @drsimevans (123) @leohickman (116) @josh_gabbatiss (102) @daisydunnesci (85) @iea (77) @janrosenow (65) @laurimyllyvirta (56) @aruna_sekhar (53) @thecccuk (43)

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Content Strategy Analysis

Based on 3,246 tweets

Content Type Distribution

Content Breakdown

Original Tweets 317 (10%)
Replies 1,274 (39%)
Retweets 1,506 (46%)
Quote Tweets 149 (5%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 1,506 retweets (46% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,246 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Their audience includes policymakers, environmental professionals, and energy sector stakeholders interested in climate policy and market trends. They also engage with a broader public interested in sustainability and global affairs.

Average

Audience Quality

20.2%

Suspicion Index

19.3%

Low-Quality %

138

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

27.7%

Empty Bio

17.2%

<10 Tweets

23.3%

Mass Following (>2K)

0.0%

New (<90 days)

35.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

72.4%

No URL

10.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,985,757

Total Potential Reach

138

Median Follower Reach

509

75th Percentile Reach

15.2%

>1K followers

2.5%

>10K followers

0.5%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

63.8%

Creators

6,377 accounts

19.1%

Consumers

1,907 accounts

17.2%

Dormant

1,716 accounts

230

Verified Followers

2.3% of total

19.4%

Professional Bios

founder, dev, analyst, etc.

0.16

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (225) London (187) United Kingdom (95) UK (61) Nairobi, Kenya (51) United States (42) India (42) Washington, DC (41) England, United Kingdom (35) Paris, France (35)

230

Verified Followers

2.3% of total

768

Protected Accounts

7.68% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,163 Wrestler Wrestling, Motivation, Self-promotion
@OleItumbi 2,173,820 Strategist Politics, Communication, Farming
@iownjd 768,106 Lawyer learn, inspire, engage
@ONUBrasil 382,949 Diplomacy Sustainable Development, Human Rights, Global Goals
@lucialopezchile 364,040 Journalist Periodismo, Radio, TV
@drissawaked 266,055 Physician Health education, Coronavirus, Medical specialist
@JimHarris 257,399 Author AI, Disruption, Innovation
@Fringer 255,026 Writer writing, bridge-building, communication
@jorcervan 237,196 Writer Mythology, Self-discovery, Openness
@Hijaukudotcom 224,599 Environmental Advocate Environment, Media, Education

Top Keywords in Follower Bios

climate (899) energy (534) views (465) change (332) sustainability (240) environmental (228) policy (217) world (203) phd (199) research (195)

Top Hashtags in Follower Bios

#sustainability (48) #climate (44) #climatechange (44) #climateaction (29) #energy (26) #environment (22) #innovation (17) #ai (16) #biodiversity (15) #climateemergency (14)

7,226

Followers With Bio

2,774

Followers Without Bio

72.26%

% With Bio

27.74%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,246 analyzed

71,804

Combined Engagement

11,555

Total Likes

60,249

Total Retweets

14,361

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

Climate Change Energy Policy Renewable Energy Global Politics Data Visualization Environmental Journalism
Simon Evans
@DrSimEvans

RT @crimlawuk: My @SkyNews interview exposing Braverman’s lies is approaching 2 million views. This is democracy in action. #BritainIsBetterThanTheTories https://t.co/pog4qOorIB

2023-03-13
Retweets: 16,935 Likes: 0 Engagement: 16,935
Simon Evans
@DrSimEvans

RT @curious_founder: Recently I learned about a man who has trained 1,000+ people to block wind and solar projects. I read through all his training materials, presentations, and seminars. Here's what I learned about him and how his students plan to "win the war on clean energ

2022-11-02
Retweets: 15,844 Likes: 0 Engagement: 15,844
Simon Evans
@DrSimEvans

RT @DanJohnsonNews: Conservative MP Charles Walker seems broken by tonight's events - tells @BBCNews he is livid with colleagues https://t.co/H5ns9iWV3T

2022-10-19
Retweets: 14,722 Likes: 0 Engagement: 14,722
Simon Evans
@DrSimEvans

Hi Darren, the energy market can seem complicated so let's go step by step More great big sodding renewables = less horribly expensive gas needed for power = more and slightly less costly gas available for heat In 2022ytd we've avoided 100TWh of gas demand thanks to wind https:

2022-08-30
Retweets: 1,556 Likes: 11,555 Engagement: 13,111
Simon Evans
@DrSimEvans

RT @MartinSLewis: I have just sent the Chancellor @Jeremy_Hunt - supported by major charities - a letter asking him to postpone the government's 20% increase in energy bills on 1 April. The letter is at attached (plus supplementary explanation) please read and feel free to shar

2023-02-10
Retweets: 11,192 Likes: 0 Engagement: 11,192

Key Insights & Takeaways

DrSimEvans emphasizes the importance of renewable energy in reducing reliance on expensive gas. They provide clear, data-driven explanations of complex topics like energy markets and climate policy. Their work often highlights the global implications of political events, such as Brazil's presidential elections.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 84,074
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @DrSimEvans reveals an well-established Twitter presence with 84,074 followers. The account demonstrates a conversation-first approach, averaging 182.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025