Durham Cricket

Durham Cricket

@DurhamCricket

Official Durham Cricket account #ForTheNorth

Seat Unique Riverside https://www.durhamcricket.co.uk/ Joined 2009-04-20 Date of Analysis: Dec 16, 2025

93,079

Followers

267

Following

55,874

Tweets

51.6

Avg Engagement

600

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @DurhamCricket's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-04-20
  • Verification:No
  • Location:Seat Unique Riverside

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:43.6
  • Avg Retweets per Tweet:8.1
  • Followers Analyzed:10,999

Engagement Analysis

Based on 3,250 tweets

The account maintains a steady level of engagement with an average of 1,484 likes and 95 retweets per tweet. The use of multimedia and trending hashtags helps boost interaction.

43.6

Avg Likes/Tweet

8.1

Avg Retweets/Tweet

141,568

Total Likes

26,254

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

17

Median Likes

1

Median Retweets

43

75th Percentile

11,944

Top Tweet

0.55

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

94.1%

Original

0.9%

Replies

3.8%

Retweets

1.2%

Quotes

0.0%

Threads

0.1%

With Media

60.0%

With Links

90.3%

With #Tags

25.0%

With @Mentions

47.7%

With Emojis

101

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.33

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.0%

Weekday Posts

25.0%

Weekend Posts

Top Hashtags

#forthenorth (2882) #durhaminzim (104) #engvnz (36) #engvsl (33) #potyd (21) #engvsa (16) #t20worldcup (14) #engvind (10) #pakveng (7) #durham2025 (7)

Most Mentioned

@mattyjpotts (70) @durhamcricket (51) @vitalityblast (43) @countychamp (42) @ollierobinson7 (37) @carsebrydon (37) @liamtrevaskis (33) @benstokes38 (33) @mikejones04 (32) @riversidedurham (30)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,058 (94%)
Replies 30 (1%)
Retweets 122 (4%)
Quote Tweets 40 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 122 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,999 followers

The primary audience is cricket fans, particularly those interested in Durham Cricket and its players. The content appeals to both casual and dedicated followers of the sport.

Average

Audience Quality

29.3%

Suspicion Index

34.1%

Low-Quality %

20

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44.8%

Empty Bio

34.9%

<10 Tweets

11.2%

Mass Following (>2K)

0.0%

New (<90 days)

65.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.4%

No URL

23.5%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

18,766,626

Total Potential Reach

20

Median Follower Reach

105

75th Percentile Reach

3.8%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

41.6%

Creators

4,573 accounts

23.5%

Consumers

2,585 accounts

34.9%

Dormant

3,841 accounts

33

Verified Followers

0.3% of total

4.8%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Pakistan (105) India (86) North East, England (84) Newcastle Upon Tyne, England (74) United Kingdom (71) Lahore, Pakistan (71) England, United Kingdom (70) Durham, England (60) Karachi, Pakistan (59) London, England (56)

33

Verified Followers

0.3% of total

970

Protected Accounts

8.82% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,094,928 Wrestler Wrestling, Motivation, Self-promotion
@advocatemahere 664,019 Lawyer Constitutional Law, African Development, MDC Alliance
@FrankFigliuzzi1 527,085 - -
@justkholii__ 210,768 Fashion Blogger Fashion, Judgment, Victory
@KNCBcricket 128,697 Cricket Cricket, Netherlands, Official
@AdaDeranaSports 102,172 Sports News Sports, News, World
@ChronicleZim 94,088 News outlet News, Zimbabwe, Publishing
@myoddballs 87,558 Underwear Brand Underwear, Charity, Support
@theanalyst 86,953 Cricket Analyst Cricket, NFTs, AshesHeroes
@khalil890 86,414 Influencer Premium, International, Followback

Top Keywords in Follower Bios

cricket (1,172) love (326) sports (311) lover (261) life (203) proud (184) student (183) football (135) views (124) cricketer (112)

Top Hashtags in Follower Bios

#cricket (27) #nufc (21) #safc (9) #csk (4) #mufc (4) #sports (4) #pakistanzindabad (4) #cricketer (4) #life (4) #crickettwitter (4)

6,076

Followers With Bio

4,923

Followers Without Bio

55.24%

% With Bio

44.76%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

21,079

Combined Engagement

6,887

Total Likes

14,192

Total Retweets

4,216

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Cricket Matches Player Achievements Team Updates Regional Pride Social Media Engagement Sports Highlights

Key Insights & Takeaways

The account frequently highlights standout player performances, such as Ben Stokes' record-breaking innings. It leverages trending topics and player milestones to drive engagement. The use of hashtags like #ForTheNorth strengthens community and regional pride.

Strengths

  • + Established follower base of 93,079
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @DurhamCricket reveals an growing Twitter presence with 93,079 followers. The account demonstrates a content-creator strategy, averaging 51.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025