DVLA
DVLA official account. Rydym yn croesawu gohebiaeth yn y Gymraeg a’r Saesneg. Any abuse towards DVLA will be deleted & reported. Usage policy: https://www.gov.uk/government/organisations/driver-and-vehicle-licensing-agency/about/social-media-use
96,055
Followers
465
Following
167,407
Tweets
0.6
Avg Engagement
249
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DVLAgovuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-05-17
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:0.2
- Avg Retweets per Tweet:0.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has low average engagement, with only 7 likes and 5 retweets per tweet. This suggests a focus on informative content rather than interactive or viral posts.
0.2
Avg Likes/Tweet
0.4
Avg Retweets/Tweet
724
Total Likes
1,228
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
453
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
12.0%
Original
87.4%
Replies
0.6%
Retweets
0.0%
Quotes
0.0%
Threads
1.4%
With Media
85.3%
With Links
8.6%
With #Tags
89.1%
With @Mentions
16.5%
With Emojis
119
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
7.26
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
90.5%
Weekday Posts
9.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 19 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes UK drivers and vehicle owners who need to renew or manage their driving licences. It also targets individuals concerned about online safety and identity theft.
Average
Audience Quality
22.4%
Suspicion Index
32.6%
Low-Quality %
31
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
48.0%
Empty Bio
25.7%
<10 Tweets
7.7%
Mass Following (>2K)
0.0%
New (<90 days)
42.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.3%
No URL
17.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,503,179
Total Potential Reach
31
Median Follower Reach
160
75th Percentile Reach
5.3%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.4%
Creators
5,342 accounts
20.9%
Consumers
2,086 accounts
25.7%
Dormant
2,572 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
39
Verified Followers
0.39% of total
1,230
Protected Accounts
12.3% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @paullewismoney | 157,871 | Financial journalist | Finance, Journalism, Free speech |
| @supermalaxx | 81,657 | Gamer | Gaming, Tech, Anime |
| @petepaphides | 79,214 | Music Journalist | Music, Arts, Journalism |
| @Norbert_Kev | 77,054 | Nurse | Medicine, Technology, Design |
| @CourtnieQ | 67,555 | Model | Fashion, Travel, Lifestyle |
| @gregjmchugh | 65,549 | Actor | Acting, Writing, Voice |
| @PostOffice | 63,991 | Communication | Community, Conversations, Social Policy |
| @mileynoticedme | 57,018 | Fan | Miley, Demi, Lucy |
| @dexter_koh | 56,972 | Entrepreneur | Husband, Actor, Dad |
| @biz_articles_ | 38,526 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,201
Followers With Bio
4,799
Followers Without Bio
52.01%
% With Bio
47.99%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed766
Combined Engagement
0
Total Likes
766
Total Retweets
153
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @DCMS: The King's #Coronation procession route will pass some iconic London landmarks on Saturday Experience the journey from Buckingham Palace to Westminster Abbey👇 https://t.co/ysHFSBWdPw
RT @DCMS: Planning to watch the #Coronation procession on Saturday 6 May? Central London will be very busy, so plan your journey and prepare for your visit For the latest timings and information on public viewing areas, read our guidance ➡️ https://t.co/i4tZLJhO0O https://t.co
RT @DCMS: Heading to London to watch the Coronation events? As part of our accessibility guidance for the weekend, we have published a social story to explain what you can expect on the day You can use the guide to prepare for your visit: https://t.co/aNro2VuNOa https://t.co/mZ
RT @actionfrauduk: Did you know you can report scam websites, emails and texts? • Forward an email to [email protected] • Report a website at https://t.co/EhuVDBJvBe • Forward a scam text to 7726 Stay secure this #FraudFreeXmas ☃️ 🎁 Learn more below: https://t.co/K
RT @transportgovuk: The new Emergency Alerts system will be tested nationally on April 23rd at 3pm. If you’re driving, do not pick up your phone. Keep driving safely and if you need to check your phone, pull over when it’s safe to do so. For more info, visit https://t.co/1PMrjf
Key Insights & Takeaways
The account emphasizes online renewal processes for convenience and security It highlights the risks of sharing sensitive documents like the V5C log book It promotes proactive measures to prevent identity theft and fraud
Strengths
- + Established follower base of 96,055
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DVLAgovuk reveals an growing Twitter presence with 96,055 followers. The account demonstrates a conversation-first approach, averaging 0.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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