Dubai Media Office
The Official Twitter Feed of The Government of Dubai Media Office الحساب الرسمي للمكتب الإعلامي لحكومة دبي
2,384,801
Followers
163
Following
163,367
Tweets
44.8
Avg Engagement
2,037
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DXBMediaOffice's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-05-04
- Verification:Yes
- Location:Dubai, United Arab Emirates
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:19.2
- Avg Retweets per Tweet:25.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 400 likes and 72 retweets per tweet. Engagement appears to be consistent across its content.
19.2
Avg Likes/Tweet
25.6
Avg Retweets/Tweet
62,381
Total Likes
83,119
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
12
Median Likes
3
Median Retweets
33
75th Percentile
2,654
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
65.4%
Original
25.5%
Replies
8.8%
Retweets
0.3%
Quotes
0.0%
Threads
0.7%
With Media
77.0%
With Links
45.5%
With #Tags
48.3%
With @Mentions
0.0%
With Emojis
221
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.39
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
79.9%
Weekday Posts
20.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 287 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes residents of Dubai, international visitors, and media outlets interested in government announcements. It also reaches a global audience due to its high follower count.
Average
Audience Quality
33.4%
Suspicion Index
42.5%
Low-Quality %
12
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
53.5%
Empty Bio
45.2%
<10 Tweets
10.7%
Mass Following (>2K)
0.0%
New (<90 days)
67.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.6%
No URL
31.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,095,290
Total Potential Reach
12
Median Follower Reach
67
75th Percentile Reach
2.8%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.6%
Creators
14,316 accounts
26.2%
Consumers
13,093 accounts
45.2%
Dormant
22,591 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
619
Verified Followers
0.61% of total
6,806
Protected Accounts
6.74% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @emaratalyoum | 2,486,922 | News Outlet | News, UAE, Instagram |
| @JAfridi10 | 2,261,820 | Entrepreneur | Cricket, Business, Philanthropy |
| @javerias | 1,326,889 | Journalist | Photography, Journalism, Child Labour |
| @BloodDonorsIn | 1,222,059 | Blood Donor | Blood donation, India, Saving lives |
| @loyisogola | 1,100,944 | Comedian | stand-up comedy, South Africa, Emmy nominations |
| @Karijelinek | 1,003,384 | Modelo | Modelo, Actriz, Influencers |
| @Declaracion | 905,710 | - | - |
| @Islamic_Coin | 835,774 | Blockchain Developer | Islamic finance, blockchain technology, Muslim community |
| @Fahd_Alshelaimi | 759,175 | YouTuber | Medicine, YouTube, Education |
| @sawabcenterAR | 754,324 | Counter-extremism | Countering Extremism, United, Sawab Center |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
48,075
Followers With Bio
52,924
Followers Without Bio
47.6%
% With Bio
52.4%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed10,028
Combined Engagement
0
Total Likes
10,028
Total Retweets
2,006
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @HHShkMohd: أبارك لأخي الشيخ هزاع والشيخ طحنون والشيخ منصور والشيخ خالد بن محمد ثقة رئيس الدولة .. بكم وبإخوانكم القادة من الجيل الجديد…
RT @HHShkMohd: الإخوة والأخوات 17 عاماً مرت على تولينا رئاسة مجلس الوزراء والحكومة الاتحادية … 17 عاماً مرت سريعة جميلة مليئة بالعمل والإ…
RT @HHShkMohd: انطلق ابن الامارات سلطان النيادي تحوطه رعاية الله وعنايته إلى الفضاء اليوم ليكون أول رائد فضاء عربي في مهمة طويلة الأمد تستغ…
RT @HHShkMohd: دبي المدينة الأنظف في العالم حسب مؤشر قوة المدن العالمية الذي تصدره منظمة موري ميموريال في اليابان لآخر ٣ أعوام . النظافة ح…
RT @MohamedBinZayed: قائد استثنائي.. وقامة وطنية ملهمة.. قاد الحكومة على مدى 17 عاماً نحو التميز والإبداع، وجعل الإمارات نموذجاً عالمياً لج…
Key Insights & Takeaways
The account frequently shares high-profile events and official statements from Dubai's leadership It emphasizes national pride and achievements through content like space missions and international events The use of multimedia, such as time-lapse videos, helps to visually engage the audience
Strengths
- + Established follower base of 2,384,801
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DXBMediaOffice reveals an growing Twitter presence with 2,384,801 followers. The account demonstrates a content-creator strategy, averaging 44.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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