East Midlands Railway (EMR)
Welcome to EMR. We run intercity trains between London and South Yorkshire via the East Midlands, and regional services throughout the East Midlands.
79,370
Followers
185
Following
335,793
Tweets
1.3
Avg Engagement
665
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EastMidRailway's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-10-15
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:1.2
- Avg Retweets per Tweet:0.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsOn average, tweets receive 147 likes and 21 retweets, indicating moderate engagement. The account actively promotes events and services to boost interaction.
1.2
Avg Likes/Tweet
0.2
Avg Retweets/Tweet
3,769
Total Likes
599
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
306
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
4.0%
Original
95.7%
Replies
0.3%
Retweets
0.0%
Quotes
0.0%
Threads
0.8%
With Media
20.9%
With Links
1.6%
With #Tags
97.4%
With @Mentions
7.5%
With Emojis
155
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
24.1
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
78.5%
Weekday Posts
21.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 10 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes rail passengers, commuters, and regional travelers interested in train services. The account also targets potential customers and local communities.
Average
Audience Quality
22.9%
Suspicion Index
32.9%
Low-Quality %
35
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.6%
Empty Bio
27.6%
<10 Tweets
9.4%
Mass Following (>2K)
0.0%
New (<90 days)
41.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.3%
No URL
19.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,519,847
Total Potential Reach
35
Median Follower Reach
186
75th Percentile Reach
6.1%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.4%
Creators
5,337 accounts
19.1%
Consumers
1,907 accounts
27.6%
Dormant
2,756 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
34
Verified Followers
0.34% of total
1,190
Protected Accounts
11.9% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BillionMagazine | 246,851 | Luxury Sales | Jets, Yachts, Supercars |
| @ShappiKhorsandi | 235,920 | Stand-up comedian | stand-up comedy, author, theatre |
| @wesstreeting | 185,465 | Politician | Politics, Child Poverty, Labour |
| @Sandragogglebox | 97,285 | TV Personality | Reality TV, Entertainment, Pantomimes |
| @chilternrailway | 96,205 | Transportation | trains, travel, customer service |
| @FPL_Harry | 94,306 | YouTuber | Fantasy Premier League, Youtuber, Podcaster |
| @tammiew | 90,302 | Actress | Hollyoaks, F1, Cheese |
| @Visiongeo | 88,983 | Philanthropist | NGO funding, Philanthropy, Travel |
| @stewartgardner | 69,804 | Sports Journalist | Sports, Manchester United, Commentator |
| @_FLEX4U | 64,154 | Graphic Designer | Artist, Graphics, Writer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,341
Followers With Bio
4,659
Followers Without Bio
53.41%
% With Bio
46.59%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed1,147
Combined Engagement
1,005
Total Likes
142
Total Retweets
229
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
3 in 1 ✅ The brand new Luton Airport Express is captured with the Luton DART and a @Ryanair 737 👋🏻 📸 - https://t.co/MXsNu2PjRK https://t.co/r3F0FgdH29
To help celebrate the Coronation of King Charles III this weekend, we'll be giving out a limited number of scones onboard our services to London to First Class passengers tomorrow and Friday 🇬🇧 The question is - do you put jam or cream on first? https://t.co/qNwThL2z74
Another wonderful capture from our very own (IG)the_train_guard! Who recognises the station? It's quite an easy guess... https://t.co/5qZHCAamXv https://t.co/FKcCAspsjg
Have you spotted any of our EMR Connect trains proudly wearing a new badge? Launching later this month, the Luton Airport Express service will take you from central London to Luton Airport in as little as 32 minutes, from just £10. https://t.co/6sxBOfwuDI https://t.co/Auv5c7drh
⚠️Heading to @swfc v @BarnsleyFC at Wembley on Monday 29 May? Fewer services between Sheffield & London St Pancras due to major engineering work. Queuing in place. Allow extra time for your journey. Services will be extremely busy. More info: https://t.co/4NEmS3fZ7X
Key Insights & Takeaways
The account frequently highlights new services and events, such as the Luton Airport Express and Coronation celebrations, which can drive engagement. Collaborations with users like @the_train_guard help build community and authenticity. Sharing visually appealing content, such as train captures and station photos, enhances brand appeal and user interaction.
Strengths
- + Established follower base of 79,370
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EastMidRailway reveals an growing Twitter presence with 79,370 followers. The account demonstrates a conversation-first approach, averaging 1.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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