Edinburgh Festival Fringe
The greatest platform for creative freedom in the world 🌎 #edfringe | 02 - 26 August 2024 📩 DMs are open. 🔗 https://linktr.ee/edfringe
190,208
Followers
6,438
Following
25,208
Tweets
17.4
Avg Engagement
1,835
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @edfringe's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-17
- Verification:No
- Location:Edinburgh, Scotland
Data Summary
- Tweets Analyzed:3,240
- Avg Likes per Tweet:12.1
- Avg Retweets per Tweet:5.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,240 tweetsThe account has an average of 548 likes and 128 retweets per tweet, indicating a moderately engaged audience. The content is well-received and often shared, contributing to its visibility.
12.1
Avg Likes/Tweet
5.3
Avg Retweets/Tweet
39,344
Total Likes
17,124
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
14
75th Percentile
1,160
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
28.8%
Original
39.7%
Replies
23.3%
Retweets
8.2%
Quotes
0.0%
Threads
0.6%
With Media
58.1%
With Links
41.9%
With #Tags
64.7%
With @Mentions
49.4%
With Emojis
166
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.38
Reply/Original Ratio
0.35
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.2%
Weekday Posts
9.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,240 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 756 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,240 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of theatre enthusiasts, artists, and event-goers interested in the Edinburgh Festival Fringe. They are likely to be active on social media and engaged with creative content.
Good
Audience Quality
17.3%
Suspicion Index
20.5%
Low-Quality %
103
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.1%
Empty Bio
17.2%
<10 Tweets
14.0%
Mass Following (>2K)
0.0%
New (<90 days)
30.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.6%
No URL
11.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
92,515,409
Total Potential Reach
103
Median Follower Reach
374
75th Percentile Reach
11.2%
>1K followers
1.3%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.3%
Creators
31,651 accounts
19.5%
Consumers
9,755 accounts
17.2%
Dormant
8,594 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
282
Verified Followers
0.28% of total
10,385
Protected Accounts
10.38% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,353 | Wrestler | Wrestling, Motivation, Self-promotion |
| @stephenfry | 12,278,017 | - | - |
| @paulwesley | 4,154,896 | Actor | acting, directing, sustainability |
| @one_by_two | 2,685,188 | Comedian | comedy, writing, family |
| @6BillionPeople | 2,033,624 | - | - |
| @Elif_Safak | 1,651,818 | Author | Storytelling, Feminism, Human Rights |
| @NicolaSturgeon | 1,517,496 | Politician | Books, Politics, Scotland |
| @SinghLions | 1,334,013 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,317,741 | Journalist | working, mom, journalist |
| @Kat_McNamara | 1,303,328 | Actress | Acting, Baking, Nerdiness |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,222
Followers With Bio
36,778
Followers Without Bio
63.22%
% With Bio
36.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,240 analyzed4,236
Combined Engagement
3,082
Total Likes
1,154
Total Retweets
847
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
Whisper it quietly... . . . . . . . . . . . . . . . . . . It's day one of the Fringe 🎉 #MakeYourFringe #edfringe
🚨Big news! 🚨 Yes, yes, it really is true... We're excited to announce that @fleabag star, the excellent Phoebe Waller-Bridge, has been appointed as the first ever President of the Edinburgh Festival Fringe Society ❣️ Read more: https://t.co/ppPxOUo6DH https://t.co/OyMoDKwtTU
We're so sorry to hear the sad news about Sean Lock. Sean was much-loved on the Fringe and he'll be very missed. Here he is in the programme back in '96. Our thoughts are with his friends and family today ♥️ https://t.co/hzM4tg5FJP
RT @NTLive: #PeopleAreAllWeGot #Fleabag newsflash! Our recording of Phoebe Waller-Bridge's stage play will be released online to raise mo…
You made it! 🎉 Thank you for being a part of the 2019 Edinburgh Festival Fringe! 🤩 #MakeYourFringe #edfringe https://t.co/nEoKMpBxS7
Key Insights & Takeaways
The account uses hashtags like #edfringe and #MakeYourFringe to increase visibility and community interaction. It frequently shares news about notable performers and events, which helps attract attention and maintain relevance. The account also acknowledges and honors past participants, which fosters a sense of community and respect for the festival's history.
Strengths
- + Established follower base of 190,208
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @edfringe reveals an growing Twitter presence with 190,208 followers. The account demonstrates a conversation-first approach, averaging 17.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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