Edmonton Oil Kings

Edmonton Oil Kings

@EdmOilKings

Official account of the 2012, '14, and '22 @TheWHL Champions Edmonton Oil Kings | Edmonton's home for family fun Home: @RogersPlace | Instagram: edmoilkings

Edmonton, AB, Canada https://chl.ca/whl-oilkings Joined 2010-07-21 Date of Analysis: Dec 16, 2025

56,882

Followers

385

Following

46,714

Tweets

35.4

Avg Engagement

419

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @EdmOilKings's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-07-21
  • Verification:No
  • Location:Edmonton, AB, Canada

Data Summary

  • Tweets Analyzed:3,244
  • Avg Likes per Tweet:30.1
  • Avg Retweets per Tweet:5.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,244 tweets

The account maintains a high average engagement rate with likes and retweets, indicating strong fan interaction. The content is both celebratory and socially conscious, which resonates well with followers.

30.1

Avg Likes/Tweet

5.3

Avg Retweets/Tweet

97,509

Total Likes

17,310

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

10

Median Likes

2

Median Retweets

32

75th Percentile

4,646

Top Tweet

0.62

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

71.0%

Original

4.2%

Replies

20.1%

Retweets

4.7%

Quotes

0.0%

Threads

1.6%

With Media

79.3%

With Links

80.7%

With #Tags

38.2%

With @Mentions

31.7%

With Emojis

143

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.23

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

59.8%

Weekday Posts

40.2%

Weekend Posts

Top Hashtags

#thekingdom (1560) #oilkings (883) #chasethecrown (459) #edmvsrd (161) #edmvscgy (137) #whlchampionship (113) #edmvslet (100) #edmvsmh (98) #representeok (95) #edmvssc (80)

Most Mentioned

@edmoilkings (521) @thewhl (400) @andrewpeard (107) @abramdealers (90) @jiffylube (65) @kiacanada (55) @chlhockey (49) @oilkings (47) @630ched (42) @oilersnow (40)

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Content Strategy Analysis

Based on 3,244 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,302 (71%)
Replies 137 (4%)
Retweets 652 (20%)
Quote Tweets 153 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 652 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,244 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is hockey fans, especially those in Edmonton and the broader WHL community. The account also appeals to families and individuals interested in community events.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

25

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.2%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,759,773

Total Potential Reach

25

Median Follower Reach

124

75th Percentile Reach

4.5%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Edmonton, Alberta (598) Canada (222) Alberta, Canada (161) Calgary, Alberta (120) Edmonton (74) Toronto, Ontario (49) Edmonton, AB (43) United States (35) Winnipeg, Manitoba (34) St. Albert, Alberta (30)

0

Verified Followers

0.0% of total

800

Protected Accounts

8.0% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@PredsNHL 646,164 Hockey Fan Hockey, Nashville, Pekka
@TheHockeyNews 295,592 Sports Journalist Hockey, Insider, Subscribe
@conquerer1 235,182 Entertainer MUSIC, AWARDS, CELEBRITIES
@EASTCOASTLIFEST 129,861 Clothing Brand Clothing, Atlantic Canada, Lifestyle
@jprutherford 100,756 Sports Writer St. Louis Blues, Hockey, Writing
@NHLdotcom 93,318 Sports Media Hockey, News, Analysis
@JeanChatzky 81,456 Financial journalist finance, writing, podcasting
@StephRDSJunior 72,762 Commentator Hockey junior, LHJMQ, Rocket de Laval
@walsha 66,639 Sports Agent Hockey, Sports, Law
@UnkownN35966850 62,149 Artist artist, poet, art work

Top Keywords in Follower Bios

hockey (941) sports (373) love (297) oilers (284) life (203) edmonton (164) dad (156) husband (144) father (143) mom (141)

Top Hashtags in Follower Bios

#letsgooilers (100) #yeg (51) #gohabsgo (34) #lgrw (32) #nextlevel (29) #1 (20) #oilers (18) #wethenorth (14) #seakraken (13) #stlblues (13)

5,422

Followers With Bio

4,578

Followers Without Bio

54.22%

% With Bio

45.78%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,244 analyzed

14,049

Combined Engagement

12,886

Total Likes

1,163

Total Retweets

2,810

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Hockey Community Family Advocacy Celebration Team Spirit

Key Insights & Takeaways

The account effectively uses hashtags and emojis to create a sense of community and excitement around the team's achievements. It highlights the team's championship history, which is a key point of pride for followers. The inclusion of social advocacy messages, such as supporting the LGBTQ2S+ community, adds depth and relevance to the brand.

Strengths

  • + Established follower base of 56,882
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @EdmOilKings reveals an growing Twitter presence with 56,882 followers. The account demonstrates a content-creator strategy, averaging 35.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025