Edmonton Oil Kings
Official account of the 2012, '14, and '22 @TheWHL Champions Edmonton Oil Kings | Edmonton's home for family fun Home: @RogersPlace | Instagram: edmoilkings
56,882
Followers
385
Following
46,714
Tweets
35.4
Avg Engagement
419
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EdmOilKings's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-07-21
- Verification:No
- Location:Edmonton, AB, Canada
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:30.1
- Avg Retweets per Tweet:5.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsThe account maintains a high average engagement rate with likes and retweets, indicating strong fan interaction. The content is both celebratory and socially conscious, which resonates well with followers.
30.1
Avg Likes/Tweet
5.3
Avg Retweets/Tweet
97,509
Total Likes
17,310
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
10
Median Likes
2
Median Retweets
32
75th Percentile
4,646
Top Tweet
0.62
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.0%
Original
4.2%
Replies
20.1%
Retweets
4.7%
Quotes
0.0%
Threads
1.6%
With Media
79.3%
With Links
80.7%
With #Tags
38.2%
With @Mentions
31.7%
With Emojis
143
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
59.8%
Weekday Posts
40.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 652 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is hockey fans, especially those in Edmonton and the broader WHL community. The account also appeals to families and individuals interested in community events.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
25
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.2%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,759,773
Total Potential Reach
25
Median Follower Reach
124
75th Percentile Reach
4.5%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
800
Protected Accounts
8.0% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @PredsNHL | 646,164 | Hockey Fan | Hockey, Nashville, Pekka |
| @TheHockeyNews | 295,592 | Sports Journalist | Hockey, Insider, Subscribe |
| @conquerer1 | 235,182 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @EASTCOASTLIFEST | 129,861 | Clothing Brand | Clothing, Atlantic Canada, Lifestyle |
| @jprutherford | 100,756 | Sports Writer | St. Louis Blues, Hockey, Writing |
| @NHLdotcom | 93,318 | Sports Media | Hockey, News, Analysis |
| @JeanChatzky | 81,456 | Financial journalist | finance, writing, podcasting |
| @StephRDSJunior | 72,762 | Commentator | Hockey junior, LHJMQ, Rocket de Laval |
| @walsha | 66,639 | Sports Agent | Hockey, Sports, Law |
| @UnkownN35966850 | 62,149 | Artist | artist, poet, art work |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,422
Followers With Bio
4,578
Followers Without Bio
54.22%
% With Bio
45.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed14,049
Combined Engagement
12,886
Total Likes
1,163
Total Retweets
2,810
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Your #OilKings are WHL CHAMPIONS!!! #TheKingdom | #ChaseTheCrown | 👑👑👑👑👑👑👑👑👑👑👑👑👑👑👑👑 https://t.co/opTgKRoB61
"If Luke Prokop has taught me anything, it is that hockey really is for everyone. I am proud to be an ally to the LGBTQ2S+ community." - John Szabo Pride Night is this Friday! Join us ➡️ https://t.co/uPHocgHd4Z https://t.co/CayHCyoqxh
CHAMPIONS. #TheKingdom | #ChaseTheCrown | 👑👑👑👑👑👑👑👑👑👑👑👑👑👑👑👑 https://t.co/Wk1V1sCoQP
We're just gonna leave this right here. #TheKingdom | #ChaseTheCrown https://t.co/Ix81TUfFYv
Your #OilKings are headed to the 2022 WHL Championship Series!!! #ChaseTheCrown | 👑👑👑👑👑👑👑👑👑👑👑👑 https://t.co/bSAnx4LMw3
Key Insights & Takeaways
The account effectively uses hashtags and emojis to create a sense of community and excitement around the team's achievements. It highlights the team's championship history, which is a key point of pride for followers. The inclusion of social advocacy messages, such as supporting the LGBTQ2S+ community, adds depth and relevance to the brand.
Strengths
- + Established follower base of 56,882
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EdmOilKings reveals an growing Twitter presence with 56,882 followers. The account demonstrates a content-creator strategy, averaging 35.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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