Environmental Justice Foundation

Environmental Justice Foundation

@ejfoundation

The Environmental Justice Foundation exists to protect the natural world and defend our basic human right to a secure environment.

Global https://ejfoundation.org/ Joined 2009-02-27 Date of Analysis: Dec 16, 2025

116,035

Followers

5,538

Following

26,237

Tweets

26.3

Avg Engagement

458

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ejfoundation's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-27
  • Verification:Yes
  • Location:Global

Data Summary

  • Tweets Analyzed:3,224
  • Avg Likes per Tweet:9.4
  • Avg Retweets per Tweet:16.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,224 tweets

The account maintains moderate engagement with an average of 189 likes and 79 retweets per tweet. Its content often sparks discussion, especially around topics like illegal fishing and corporate accountability.

9.4

Avg Likes/Tweet

16.9

Avg Retweets/Tweet

30,402

Total Likes

54,469

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

4

Median Retweets

19

75th Percentile

5,826

Top Tweet

0.23

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

41.4%

Original

40.2%

Replies

14.5%

Retweets

3.9%

Quotes

0.0%

Threads

0.4%

With Media

98.6%

With Links

62.3%

With #Tags

40.8%

With @Mentions

29.4%

With Emojis

276

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.97

Reply/Original Ratio

0.27

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

91.1%

Weekday Posts

8.9%

Weekend Posts

Top Hashtags

#climatecrisis (521) #cop27 (188) #deepseamining (165) #peoplescop27 (148) #climateaction (125) #transparency (124) #lossanddamage (116) #climatejustice (114) #defendthedeep (78) #wildlife (63)

Most Mentioned

@steventrent (256) @ejfoundation (117) @oceanaeurope (50) @isbahq (38) @eu_commission (34) @europarl_en (33) @greenpeace (33) @ejfghana (33) @deepseaconserve (27) @wwfeu (27)

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Content Strategy Analysis

Based on 3,224 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,334 (41%)
Replies 1,296 (40%)
Retweets 468 (15%)
Quote Tweets 126 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 468 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,224 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes environmental activists, policymakers, and individuals concerned about climate justice and human rights. It also targets communities affected by environmental exploitation, such as fishermen in Ghana.

Average

Audience Quality

22.4%

Suspicion Index

23.9%

Low-Quality %

110

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.0%

Empty Bio

19.2%

<10 Tweets

22.0%

Mass Following (>2K)

0.0%

New (<90 days)

39.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.2%

No URL

9.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

24,273,232

Total Potential Reach

110

Median Follower Reach

348

75th Percentile Reach

8.8%

>1K followers

1.1%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

49.8%

Creators

4,983 accounts

31.0%

Consumers

3,099 accounts

19.2%

Dormant

1,918 accounts

73

Verified Followers

0.73% of total

10.1%

Professional Bios

founder, dev, analyst, etc.

0.13

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Kampala, Uganda (110) Nairobi, Kenya (94) Nigeria (62) Lagos, Nigeria (44) Accra, Ghana (44) République Démocratique Du Con (42) Kenya (36) Somalia (35) Uganda (33) Dar es Salaam, Tanzania (32)

73

Verified Followers

0.73% of total

631

Protected Accounts

6.31% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,705 Wrestler Wrestling, Motivation, Self-promotion
@LeBronJames 1,005,149 - -
@HecheJohn 696,506 Politician Politics, Leadership, Public Service
@allafrica 481,234 News Outlet News, Africa, Continent
@mckatsug 396,104 TV Presenter TV presenter, Activist, Music
@ONUBrasil 383,825 Diplomacy Sustainable Development, Human Rights, Global Goals
@ErikSolheim 335,832 Environmental Activist Environment, Sustainability, Green Energy
@thomaspower 287,428 Entrepreneur AI, Bitcoin, Climate
@carmen_hertz 283,513 Politician Human Rights, Law, Politics
@HikmatAmarkhill 138,072 - -

Top Keywords in Follower Bios

climate (204) life (175) love (175) environmental (168) social (156) human (153) god (149) rights (147) world (134) activist (127)

Top Hashtags in Follower Bios

#humanrights (16) #climatechange (13) #climate (10) #sustainability (10) #environment (10) #sdgs (8) #biodiversity (7) #science (5) #peace (5) #vegan (5)

6,202

Followers With Bio

3,798

Followers Without Bio

62.02%

% With Bio

37.98%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,224 analyzed

17,640

Combined Engagement

0

Total Likes

17,640

Total Retweets

3,528

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Environmental Justice Climate Change Human Rights Illegal Fishing Corporate Accountability Global Activism
Environmental Justi…
@ejfoundation

RT @tomphillipsin: My friend and colleague ⁦@domphillips⁩ has disappeared while reporting in the Brazilian Amazon with a leading indigenous expert Bruno Pereira, just days after receiving threats. Extraordinarily worrying. Please share as widely as possible. https://t.co/hvL7PW2

2022-06-07
Retweets: 5,826 Likes: 0 Engagement: 5,826
Environmental Justi…
@ejfoundation

RT @Taj_Ali1: In Pakistan, climate change is not a threat- it's a lived reality. 33 million affected by the devastating floods. Over 1000 people killed and 200k+ homes destroyed. Pakistan produces less than 1% of global carbon emissions but it's disproportionately affected by glo

2022-08-31
Retweets: 3,546 Likes: 0 Engagement: 3,546
Environmental Justi…
@ejfoundation

RT @antonioguterres: New funding for fossil fuel exploration and production infrastructure is delusional. Fossil fuels are not the answer. Renewable energy is.

2022-06-29
Retweets: 3,034 Likes: 0 Engagement: 3,034
Environmental Justi…
@ejfoundation

RT @DrSimEvans: Exceptional heat is sparking wildfires and heatwaves around the world Here's a selection of newspaper frontpages from the last few days (ongoing thread) 1/ Spain https://t.co/5rbrA6qZLf

2022-07-18
Retweets: 2,927 Likes: 0 Engagement: 2,927
Environmental Justi…
@ejfoundation

RT @GreenpeaceUK: BREAKING: Scotland will KEEP its ban on fracking. Climate common sense from the Scottish Government 👏🏴󠁧󠁢󠁳󠁣󠁴󠁿

2022-09-26
Retweets: 2,307 Likes: 0 Engagement: 2,307

Key Insights & Takeaways

The account frequently highlights urgent environmental threats and human rights violations, often with a focus on global issues like illegal fishing and climate change. It leverages expert webinars and global conversations to raise awareness and drive action. The tone is often alarmist, emphasizing the severity of the climate crisis and the role of the fossil fuel industry.

Strengths

  • + Established follower base of 116,035
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ejfoundation reveals an growing Twitter presence with 116,035 followers. The account demonstrates a content-creator strategy, averaging 26.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025