ELLE India

ELLE India

@ELLEINDIA

Fashion. Beauty. Feminism. Celebrity. Travel. Find us on Instagram: @elleindia

https://elle.in/ Joined 2009-06-05 Date of Analysis: Dec 16, 2025

1,224,281

Followers

293

Following

31,486

Tweets

24.6

Avg Engagement

347

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ELLEINDIA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-06-05
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:16.7
  • Avg Retweets per Tweet:7.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

ELLEINDIA's tweets receive a high number of likes and retweets, indicating strong audience interaction. The account effectively leverages trending topics and celebrity collaborations to boost engagement.

16.7

Avg Likes/Tweet

7.9

Avg Retweets/Tweet

54,437

Total Likes

25,622

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

2

75th Percentile

4,808

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

69.7%

Original

30.2%

Replies

0.1%

Retweets

0.0%

Quotes

0.0%

Threads

6.5%

With Media

70.3%

With Links

75.6%

With #Tags

14.8%

With @Mentions

1.3%

With Emojis

136

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.43

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.8%

Weekday Posts

13.2%

Weekend Posts

Top Hashtags

#beauty (352) #trending (307) #fashion (299) #skincare (211) #celebrity (187) #bollywood (135) #elleindia (120) #makeup (101) #elledigitalcoverstar (89) #entertainment (71)

Most Mentioned

@spicesocial1 (46) @trellapp (45) @crocsindia (28) @marangonischool (24) @siddychats (22) @faroutakhtar (21) @shibanidandekar (21) @madelyncline (20) @manushichhillar (19) @sobhitad (17)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,266 (70%)
Replies 981 (30%)
Retweets 3 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 3 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily interested in fashion, beauty, and celebrity culture, with a significant interest in K-pop and international fashion weeks. They are likely young, fashion-conscious, and socially active.

Below Average

Audience Quality

39.9%

Suspicion Index

50.0%

Low-Quality %

2

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.6%

Empty Bio

68.3%

<10 Tweets

5.4%

Mass Following (>2K)

0.0%

New (<90 days)

82.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.2%

No URL

52.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

22,376,198

Total Potential Reach

2

Median Follower Reach

11

75th Percentile Reach

1.1%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

14.3%

Creators

7,172 accounts

17.4%

Consumers

8,692 accounts

68.3%

Dormant

34,136 accounts

113

Verified Followers

0.23% of total

4.8%

Professional Bios

founder, dev, analyst, etc.

0.03

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (1,304) Mumbai, India (747) New Delhi, India (743) Hyderabad, India (337) Kolkata, India (307) Bengaluru, India (289) Pune, India (245) Uttar Pradesh, India (163) Chennai, India (151) Jaipur, India (148)

118

Verified Followers

0.12% of total

4,768

Protected Accounts

4.72% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@Dior 9,276,096 Fashion Designer Fashion, Beauty, Happiness
@ninagarcia 3,045,968 Editor Fashion, Style, Design
@AvanJogia 1,585,171 Actor acting, activism, writing
@SinghLions 1,335,164 Restaurateur Food, Travel, Influencer
@MilesSTEREOS 861,816 Musician Guitarist, Writer, Producer
@thebetterindia 801,480 Media Uplifting stories, social impact, India
@IamMzilikazi 544,581 Musician Pan-African music, Album, Rise
@THE_THEO_FORD 469,271 - -
@recycleindia 399,681 Environmental Activist recycling, waste disposal, clean India
@philosophytweet 386,776 - -

Top Keywords in Follower Bios

love (2,489) life (1,834) student (1,611) fashion (1,181) music (964) lover (894) indian (792) india (661) live (616) designer (586)

Top Hashtags in Follower Bios

#fashion (51) #indian (41) #love (28) #music (25) #foodie (25) #student (22) #travel (21) #i (17) #single (16) #traveller (15)

37,610

Followers With Bio

63,389

Followers Without Bio

37.24%

% With Bio

62.76%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

19,188

Combined Engagement

10,764

Total Likes

8,424

Total Retweets

3,838

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Fashion Beauty Feminism Celebrity Travel K-Pop Entertainment

Key Insights & Takeaways

The account frequently collaborates with celebrities and K-pop artists, which drives engagement and visibility. It focuses on major fashion events like Paris and Milan Fashion Weeks, positioning itself as a go-to source for style updates. The use of hashtags and mentions helps in increasing reach and connecting with niche audiences.

Strengths

  • + Established follower base of 1,224,281
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ELLEINDIA reveals an growing Twitter presence with 1,224,281 followers. The account demonstrates a content-creator strategy, averaging 24.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025