Museo Soumaya

Museo Soumaya

@ElMuseoSoumaya

¡Arte para todos! En Museo Soumaya exhibimos 30 siglos de arte europeo y latinoamericano🖼. Abrimos los #365Días #EntradaGratuita

Loreto | Carso | Casa GTT https://t.co/ND4ZLGjhHQ Joined 2012-03-15 Date of Analysis: Dec 16, 2025

186,270

Followers

827

Following

64,409

Tweets

40.8

Avg Engagement

1,040

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ElMuseoSoumaya's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-03-15
  • Verification:No
  • Location:Loreto | Carso | Casa GTT

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:32.7
  • Avg Retweets per Tweet:8.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,200 tweets

Los tweets promedio reciben un alto número de me gusta y retweets, lo que indica un interés significativo. La interacción se ve impulsada por contenido visual y desafíos interactivos.

32.7

Avg Likes/Tweet

8.1

Avg Retweets/Tweet

104,705

Total Likes

25,987

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

19

Median Likes

5

Median Retweets

45

75th Percentile

4,452

Top Tweet

0.22

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

75.4%

Original

16.4%

Replies

6.9%

Retweets

1.3%

Quotes

0.0%

Threads

0.0%

With Media

83.6%

With Links

83.2%

With #Tags

34.8%

With @Mentions

27.6%

With Emojis

186

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.22

Reply/Original Ratio

0.19

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

71.2%

Weekday Posts

28.8%

Weekend Posts

Top Hashtags

#undíacomohoy (357) #coleccióndelsoumaya (354) #plazacarso (349) #entradagratuita (269) #guillermotovardeteresa (263) #datocurioso (174) #plazaloreto (162) #sabíasque (113) #frasedeldía (111) #galasdeméxico (82)

Most Mentioned

@elmuseosoumaya (290) @carsoplaza (140) @a_mirandam (85) @nochedemuseos (72) @museumweek (60) @plaza_loreto (37) @tresabejas (35) @fund_carlosslim (33) @munalmx (32) @museoarocena (28)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,412 (75%)
Replies 524 (16%)
Retweets 221 (7%)
Quote Tweets 43 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 221 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

El público principal parece ser interesado en arte, historia y cultura. La cuenta atrae a personas que buscan información cultural y experiencias únicas en el museo.

Average

Audience Quality

29.3%

Suspicion Index

36.5%

Low-Quality %

12

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.9%

Empty Bio

35.4%

<10 Tweets

7.0%

Mass Following (>2K)

0.0%

New (<90 days)

67.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.9%

No URL

25.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

22,576,837

Total Potential Reach

12

Median Follower Reach

67

75th Percentile Reach

2.9%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

43.1%

Creators

21,558 accounts

21.5%

Consumers

10,736 accounts

35.4%

Dormant

17,706 accounts

78

Verified Followers

0.16% of total

3.4%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

México (1,407) Mexico (1,027) CDMX (704) Distrito Federal, México (555) Ciudad de México (443) Puebla, México (196) Cuauhtémoc, Distrito Federal (170) Guadalajara, Jalisco (164) Coyoacán, Distrito Federal (143) Mexico City (134)

141

Verified Followers

0.14% of total

13,934

Protected Accounts

13.8% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ExpansionMx 3,993,889 News Outlet current events, economy, technology
@miguelhotero 1,929,584 Journalist Politics, Journalism, Leadership
@LeonBenLarregui 1,526,530 Musician Biodegradable
@SEP_mx 1,258,104 Education Education, Mexico, Public
@VillegasPoljak 1,138,355 Minister politics, culture, Venezuela
@Arteymas_ 1,136,062 Artista Arte, libros, auto-descubrimiento
@Canal22 1,121,733 Media Cultural, Mexico, Television
@GQMexico 1,096,489 Magazine Fashion, Lifestyle, Men's Style
@qtf 995,327 Communicator Communication, Women's Rights, Mexico
@espnsutcliffe 939,909 Sports Reporter Sports, Reporting, Contact

Top Keywords in Follower Bios

vida (3,279) amante (1,817) mexico (1,683) musica (1,683) gusta (1,380) amo (1,094) siempre (1,093) solo (974) mundo (970) unam (943)

Top Hashtags in Follower Bios

#artbot (444) #redamlo (74) #cdmx (60) #arte (56) #me (52) #unam (51) #4t (33) #amlover (28) #cultura (25) #ddhh (24)

56,215

Followers With Bio

44,784

Followers Without Bio

55.66%

% With Bio

44.34%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

9,863

Combined Engagement

8,250

Total Likes

1,613

Total Retweets

1,973

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Arte Cultura Educación Museo Historia Interacción Social

Key Insights & Takeaways

La cuenta utiliza contenido visual atractivo para captar la atención del público. Incorpora desafíos interactivos como hashtags para fomentar la participación. Destaca historias interesantes y datos curiosos sobre el museo y sus colecciones.

Strengths

  • + Established follower base of 186,270
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ElMuseoSoumaya reveals an growing Twitter presence with 186,270 followers. The account demonstrates a content-creator strategy, averaging 40.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025