Embrapa

Embrapa

@embrapa

Empresa Brasileira de Pesquisa Agropecuária. Nossa missão é viabilizar soluções de pesquisa, desenvolvimento e inovação para a sustentabilidade da agricultura.

Brazil https://www.embrapa.br/ Joined 2011-02-26 Date of Analysis: Dec 16, 2025

56,733

Followers

336

Following

9,880

Tweets

25.4

Avg Engagement

418

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @embrapa's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-02-26
  • Verification:No
  • Location:Brazil

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:18.9
  • Avg Retweets per Tweet:6.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,249 tweets

Embrapa's tweets receive an average of 1,824 likes and 620 retweets, indicating moderate engagement. Their content often sparks discussions around environmental and agricultural policies.

18.9

Avg Likes/Tweet

6.5

Avg Retweets/Tweet

61,349

Total Likes

21,278

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

3

Median Retweets

25

75th Percentile

20,978

Top Tweet

0.45

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

76.7%

Original

21.6%

Replies

1.5%

Retweets

0.2%

Quotes

0.0%

Threads

0.0%

With Media

81.5%

With Links

49.6%

With #Tags

16.3%

With @Mentions

2.3%

With Emojis

183

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.28

Reply/Original Ratio

0.12

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

91.7%

Weekday Posts

8.3%

Weekend Posts

Top Hashtags

#agênciaembrapa (576) #agênciaembrapadenotícias (156) #embrapa (128) #embrapa50anos (113) #seufuturoinspiraanossaciencia (91) #ciênciaalimenta (39) #snct (38) #soja (34) #pecuária (29) #ilpf (26)

Most Mentioned

@embrapa (160) @mauriciolopes (30) @youtube (20) @sistemacna (9) @sebrae (9) @terezacrisms (8) @moretti_celso (8) @min_agricultura (8) @blairomaggi (8) @mapa_brasil (7)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,493 (77%)
Replies 701 (22%)
Retweets 49 (2%)
Quote Tweets 6 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 49 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience includes professionals in agriculture, environmentalists, and policymakers interested in sustainable practices. Followers are likely engaged with scientific and governmental updates.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

18

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.4%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

23,119,884

Total Potential Reach

18

Median Follower Reach

113

75th Percentile Reach

7.0%

>1K followers

0.9%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Brasil (330) São Paulo, Brasil (209) Rio de Janeiro, Brasil (140) Brasília, Brasil (77) Brazil (61) Belo Horizonte, Brasil (51) São Paulo (46) Rio de Janeiro (43) Manaus, Brasil (35) Belém, Brasil (35)

0

Verified Followers

0.0% of total

1,210

Protected Accounts

12.1% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,090,522 Wrestler Wrestling, Motivation, Self-promotion
@presidenciaperu 1,310,193 Government politics, government, Peru
@chico_pinheiro 634,236 Journalist Jornalismo, Abolicionismo
@barbaragancia 531,329 Jornalista Polemics, Available, Copa 2040
@rogeriosmarinho 458,069 Politician Government, Development, Telegram
@costa_rui 243,458 Governador running, family, economics
@Tiagogreis 221,553 Analista Financeiro Investing, Finance, Real Estate
@otaldebochado 190,662 - -
@marcelomarloch 170,004 Digital Marketer Marketing Digital, Social Media, Empreendedor
@Bernarditv 165,638 Journalist Israel, Jornalismo, Cristianismo

Top Keywords in Follower Bios

deus (329) nao (326) brasil (234) familia (179) vida (166) tudo (152) agronomo (128) sempre (123) engenheiro (123) cristao (113)

Top Hashtags in Follower Bios

#agro (7) #agtech (6) #bolsonaro2022 (6) #flamengo (5) #fechadocombolsonaro (5) #forabolsonaro (4) #bitcoin (4) #lula13 (4) #agricultura (3) #btc (3)

5,784

Followers With Bio

4,216

Followers Without Bio

57.84%

% With Bio

42.16%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

23,484

Combined Engagement

16,313

Total Likes

7,171

Total Retweets

4,697

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Agriculture Sustainability Environmental Policy Research Government Collaboration
Embrapa
@embrapa

@leonsviolao @jcarlosmoraes @elGABRlELinHELL Olá! Ao contrário do que vem sendo divulgado, a Embrapa não desenvolveu a tecnologia de dessanilização de água. Ela desenvolveu tecnologias para aproveitamento de resíduos de dessalinização em cultivos de plantas halófitas e criação de

2019-01-03
Retweets: 5,492 Likes: 15,486 Engagement: 20,978
Embrapa
@embrapa

RT @TerezaCrisMS: A @embrapa lançou uma nova cultivar de uva para o Semiárido. Ela não possui sementes, tem alta produtividade e sabor de frutas vermelhas. É a BRS Melodia! Alto potencial para nosso mercado interno e externo. E eu fiz questão de levar para o nosso presidente @jai

2021-10-22
Retweets: 836 Likes: 0 Engagement: 836
Embrapa
@embrapa

Mais informações sobre o Programa Água Doce, coordenado pelo Ministério do Meio Ambiente, que amplia o acesso à água de qualidade para o consumo humano, por meio de sistemas de dessalinização de água salobra, podem ser acessadas no link: https://t.co/CgwVvGc7Tn

2019-01-03
Retweets: 119 Likes: 482 Engagement: 601
Embrapa
@embrapa

RT @portalbrasil: Evite queimadas na seca. Denuncie a prática criminosa e os focos de fogo. #CombateAQueimadas https://t.co/O7LsaI48ms https://t.co/2DEMDxoDHu

2016-08-12
Retweets: 566 Likes: 0 Engagement: 566
Embrapa
@embrapa

A Embrapa integrará o Plano Nacional de Fertilizantes lançado hoje (11/3) pelo Governo Federal. Por meio da Caravana Embrapa FertBrasil, pesquisadores e técnicos da Empresa visitarão 30 pólos produtivos de nove macrorregiões agrícolas do Brasil. https://t.co/GN8sWvmfs8

2022-03-11
Retweets: 158 Likes: 345 Engagement: 503

Key Insights & Takeaways

Embrapa frequently collaborates with other organizations and government bodies on environmental projects. They emphasize sustainability and innovation in agricultural practices. Their tweets often address public misconceptions and provide clarifications.

Strengths

  • + Established follower base of 56,733
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @embrapa reveals an growing Twitter presence with 56,733 followers. The account demonstrates a content-creator strategy, averaging 25.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025