Embratur
🇧🇷 Agência Brasileira de Promoção Internacional do Turismo
211,961
Followers
822
Following
45,109
Tweets
14.7
Avg Engagement
790
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EmbraturBrasil's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-07-28
- Verification:Yes
- Location:Brasília
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:11.4
- Avg Retweets per Tweet:3.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsA interação média é moderada, com tweets que geram engajamento através de perguntas e promoção de marcas. A verificação de conta é baixa, o que pode indicar uma estratégia mais orgânica.
11.4
Avg Likes/Tweet
3.3
Avg Retweets/Tweet
37,108
Total Likes
10,637
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
1
Median Retweets
12
75th Percentile
2,125
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.6%
Original
17.6%
Replies
5.5%
Retweets
10.3%
Quotes
0.0%
Threads
0.1%
With Media
78.3%
With Links
57.2%
With #Tags
49.4%
With @Mentions
60.8%
With Emojis
187
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.26
Reply/Original Ratio
1.86
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.3%
Weekday Posts
7.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 180 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersO público-alvo provavelmente inclui turistas, viajantes e interessados em destinos brasileiros. A conta também pode atrair parceiros do setor turístico e investidores.
Average
Audience Quality
30.3%
Suspicion Index
33.9%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.7%
Empty Bio
42.7%
<10 Tweets
9.0%
Mass Following (>2K)
0.0%
New (<90 days)
67.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.9%
No URL
30.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
70,688,765
Total Potential Reach
8
Median Follower Reach
67
75th Percentile Reach
5.4%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.2%
Creators
18,114 accounts
21.0%
Consumers
10,522 accounts
42.7%
Dormant
21,364 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
84
Verified Followers
0.08% of total
6,494
Protected Accounts
6.43% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,099,819 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LulaOficial | 7,739,489 | Politician | politics, worker's rights, social justice |
| @vitimasunidasbr | 5,730,672 | Activist | Advocacy, Support, Victims |
| @CarlosBolsonaro | 3,503,334 | Politician | Politics, Rio de Janeiro, Opinions |
| @FlavioBolsonaro | 2,990,591 | Politician | politics, gratitude, senator |
| @Zambelli2210 | 2,255,574 | - | - |
| @6BillionPeople | 2,034,016 | - | - |
| @MarceloFreixo | 1,976,275 | Politician | Family, Education, Politics |
| @passagensaereas | 1,803,146 | Travel Blogger | Travel, Promotions, Alerts |
| @gusrochaa | 1,792,845 | Influencer | friendship, email, Brazil |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
47,497
Followers With Bio
53,497
Followers Without Bio
47.03%
% With Bio
52.97%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed6,639
Combined Engagement
4,990
Total Likes
1,649
Total Retweets
1,328
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
Conta pra gente: qual destino você sonha em conhecer no Centro-Oeste?
💚💛 Bem-vindos, @BTS_twt! Desejamos que vocês aproveitem muito as nossas belezas naturais e que os shows no Brasil sejam incríveis! 🤗 https://t.co/JrQAzGMIBm
Olha a Marca Brasil no @cristoredentoroficial, um dos ícones do nosso turismo! 🤩 #BrasilComS https://t.co/D0kEAqX8vr
Pergunta do dia: qual destino você sonha em conhecer no Sudeste?
RT @MarceloFreixo: 1. Agora é oficial. Assumo hoje a presidência da Embratur. Agradeço a confiança do presidente @LulaOficial. Nosso princi…
Key Insights & Takeaways
A conta utiliza perguntas para envolver o público e incentivar a interação. Foca em destinos específicos como Centro-Oeste e Sudeste, destacando regiões do Brasil. Promove marcas e ícones do turismo nacional, reforçando a identidade do Brasil como destino.
Strengths
- + Established follower base of 211,961
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EmbraturBrasil reveals an growing Twitter presence with 211,961 followers. The account demonstrates a content-creator strategy, averaging 14.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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