Servicio Nacional de Empleo

Servicio Nacional de Empleo

@empleogob_mx

Fortalecemos la vinculación laboral en el país a través de nuestros programas y servicios gratuitos.

México https://www.empleo.gob.mx/ Joined 2010-10-14 Date of Analysis: Dec 16, 2025

94,471

Followers

156

Following

108,392

Tweets

34.6

Avg Engagement

690

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @empleogob_mx's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-10-14
  • Verification:No
  • Location:México

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:3.4
  • Avg Retweets per Tweet:31.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,250 tweets

The account averages 85 likes and 67 retweets per tweet, indicating moderate engagement. It frequently shares event announcements and program updates to drive interaction.

3.4

Avg Likes/Tweet

31.2

Avg Retweets/Tweet

11,134

Total Likes

101,374

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

2

Median Retweets

10

75th Percentile

16,909

Top Tweet

0.37

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

55.6%

Original

6.6%

Replies

37.7%

Retweets

0.1%

Quotes

0.0%

Threads

0.0%

With Media

98.1%

With Links

84.8%

With #Tags

57.0%

With @Mentions

77.7%

With Emojis

236

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.12

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.8%

Weekday Posts

13.2%

Weekend Posts

Top Hashtags

#sne (1193) #portaldelempleo (984) #bolsadetrabajo (851) #trabajo (266) #ferianacionaldeempleo (262) #cdmx (206) #servicionacionaldeempleo (179) #inclusiónlaboral (163) #sneparatodos (153) #empleoparatodos (128)

Most Mentioned

@stps_mx (439) @empleogob_mx (317) @marathb (173) @snecdmx (164) @jovconfuturo (161) @trabajocdmx (100) @luis_diazdeleon (98) @rodrigo_rq (96) @luisaalcalde (77) @imjuvemx (50)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,806 (56%)
Replies 215 (7%)
Retweets 1,226 (38%)
Quote Tweets 3 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,226 retweets (38% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes job seekers, labor organizations, and international partners interested in Mexico's labor initiatives. It also targets youth and those seeking employment opportunities.

Average

Audience Quality

25.2%

Suspicion Index

31.9%

Low-Quality %

17

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

45.9%

Empty Bio

27.6%

<10 Tweets

7.2%

Mass Following (>2K)

0.0%

New (<90 days)

57.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.3%

No URL

18.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,253,458

Total Potential Reach

17

Median Follower Reach

90

75th Percentile Reach

3.5%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

51.2%

Creators

5,117 accounts

21.2%

Consumers

2,121 accounts

27.6%

Dormant

2,762 accounts

18

Verified Followers

0.18% of total

2.8%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

México (382) Mexico (246) CDMX (135) Ciudad de México (109) Distrito Federal, México (103) Puebla, México (81) mexico (40) Guadalajara, Jalisco (37) Cuauhtémoc, Distrito Federal (26) Coyoacán, Distrito Federal (25)

18

Verified Followers

0.18% of total

1,452

Protected Accounts

14.52% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@LaGranPutona 142,465 - -
@la_de_rh 140,348 Recursos Humanos Derechos laborales, DH, memes
@CarlosJoaquin 134,737 Politician politics, accounting, Quintana Roo
@AnitaLomeli 98,714 Journalist Periodismo, Literatura, Podcast
@AlemaniaMexi 92,848 Diplomacy Diplomacy, Germany, Mexico
@rgprofesional 81,970 - -
@altonivel 69,035 Business News economy, finance, business
@rocioss 63,688 Unknown Music, Art, Activism
@INAMI_mx 57,480 Immigration Migration, Nationality, Immigration
@molotovmx 54,192 Radio host Radio, Colectivo, Izquierda

Top Keywords in Follower Bios

vida (325) mexico (151) gusta (142) amante (139) solo (123) siempre (114) musica (112) mejor (98) corazon (89) derecho (87)

Top Hashtags in Follower Bios

#unam (9) #cdmx (8) #redamlo (7) #ddhh (5) #4t (5) #ipn (5) #esclaudia (4) #cruzazul (4) #noalmaltratoanimal (3) #economi (3)

5,409

Followers With Bio

4,591

Followers Without Bio

54.09%

% With Bio

45.91%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

43,803

Combined Engagement

0

Total Likes

43,803

Total Retweets

8,761

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Labor Programs International Collaboration Youth Inclusion Government Initiatives Event Promotion

Key Insights & Takeaways

The account emphasizes international labor collaboration, such as the PTAT program with Canada. It actively promotes webinars and educational events to engage its audience. It highlights government initiatives and partnerships with key organizations like the STPS and Embassies.

Strengths

  • + Established follower base of 94,471
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @empleogob_mx reveals an growing Twitter presence with 94,471 followers. The account demonstrates a content-creator strategy, averaging 34.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025