Energy and Petroleum Regulatory Authority
Official Twitter Page of Kenya's energy and Petroleum regulator. Follow us for updates and queries related to petroleum, electricity and renewable energy.
107,221
Followers
251
Following
10,218
Tweets
14.1
Avg Engagement
105
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EPRA_Ke's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2014-07-25
- Verification:No
- Location:Nairobi, Kenya
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:10.3
- Avg Retweets per Tweet:3.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsOn average, tweets receive 670 likes and 249 retweets, indicating moderate engagement. The account uses hashtags like #KaaSafe to increase visibility and encourage interaction.
10.3
Avg Likes/Tweet
3.8
Avg Retweets/Tweet
33,381
Total Likes
12,413
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
11
75th Percentile
2,322
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
24.4%
Original
69.3%
Replies
6.0%
Retweets
0.2%
Quotes
0.0%
Threads
0.8%
With Media
62.6%
With Links
18.5%
With #Tags
59.2%
With @Mentions
1.3%
With Emojis
207
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.84
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.9%
Weekday Posts
6.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 196 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Kenyans involved in or affected by petroleum and energy sectors. It also targets the general public for safety awareness and regulatory updates.
Average
Audience Quality
26.2%
Suspicion Index
33.5%
Low-Quality %
36
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.8%
Empty Bio
33.3%
<10 Tweets
9.2%
Mass Following (>2K)
0.0%
New (<90 days)
51.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.0%
No URL
20.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,629,891
Total Potential Reach
36
Median Follower Reach
146
75th Percentile Reach
4.8%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.0%
Creators
3,595 accounts
30.7%
Consumers
3,071 accounts
33.3%
Dormant
3,334 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
22
Verified Followers
0.22% of total
570
Protected Accounts
5.7% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @YvonneOkwara | 523,868 | Journalist | Media, Communications, Moderator |
| @Railajunior | 317,551 | Politician | Politics, Social Justice, Advocacy |
| @Senate_KE | 153,905 | Government Official | Counties, Bills, Oversight |
| @Noninimgenge2ru | 121,710 | Musician | Music, Fatherhood, Entrepreneurship |
| @RURA_RWANDA | 111,281 | Regulator | ICT, Telecoms, Energy |
| @ICTAuthorityKE | 98,493 | Government | Technology, Innovation, Digital Economy |
| @Faridakaroney | 94,059 | Government Official | Lands, Physical Planning, Kenya |
| @Wahinya_Charlie | 87,383 | Editor | Business, Fun-Times |
| @charlruto | 80,991 | Climate Activist | Climate Change, Youth Empowerment, Pan-Africanism |
| @Chris_D_Odero | 74,297 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,324
Followers With Bio
4,676
Followers Without Bio
53.24%
% With Bio
46.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed6,638
Combined Engagement
5,099
Total Likes
1,539
Total Retweets
1,328
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Fumes from burning petroleum products are unsafe to inhale and can result in body organ damage. Do not siphon fuel and avoid direct exposure to petroleum fumes and the liquid product. #KaaSafeMtaani. https://t.co/LOmb31fZWi
In accordance with Section 101(y) of the Petroleum Act 2019, Legal Notice No.196 of 2010 and Legal Notice No. 26 of 2012, @EPRA_Ke has calculated the maximum retail prices of petroleum products which will be in force from 15th September to 14th October 2022. ^BO https://t.co/FGT
When petroleum accidents happen, Kenyans rush to siphon fuel. This puts their lives in danger since fuels are highly flammable and explosive. #KaaSafeMtaani https://t.co/aX4pyDAZZ7
In accordance with Section 101(y) of the Petroleum Act 2019, Legal Notice No.196 of 2010 and Legal Notice No. 26 of 2012, EPRA Kenya has calculated the maximum retail prices of petroleum products which will be in force from 15th June – 14th July 2022.^DC https://t.co/opCeUXkYY5
In accordance with Section 101(y) of the Petroleum Act 2019 and Legal Notice No.192 of 2022, @EPRA_Ke has calculated the maximum retail prices of petroleum products which will be in force from 15th October to 14th November 2022. ^BO https://t.co/qetoecHKwV
Key Insights & Takeaways
The account prioritizes public safety by warning against fuel siphoning and exposure to petroleum fumes. It references legal notices and acts to establish authority and compliance. It uses hashtags to promote safety awareness and encourage community responsibility.
Strengths
- + Established follower base of 107,221
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EPRA_Ke reveals an growing Twitter presence with 107,221 followers. The account demonstrates a conversation-first approach, averaging 14.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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