Equity
Equity is the UK Trade Union representing professional performers and other creative workers.
80,067
Followers
2,553
Following
23,730
Tweets
45.8
Avg Engagement
566
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EquityUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-11
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,237
- Avg Likes per Tweet:24.5
- Avg Retweets per Tweet:21.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,237 tweetsEquityUK's tweets receive an average of 914 likes and 444 retweets, indicating a moderately engaged audience. The account's verified status is low, suggesting a mix of organic and non-verified followers.
24.5
Avg Likes/Tweet
21.4
Avg Retweets/Tweet
79,194
Total Likes
69,153
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
9
Median Retweets
42
75th Percentile
2,526
Top Tweet
0.57
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
41.5%
Original
16.2%
Replies
35.0%
Retweets
7.3%
Quotes
0.0%
Threads
0.2%
With Media
79.6%
With Links
27.6%
With #Tags
67.7%
With @Mentions
37.6%
With Emojis
221
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.39
Reply/Original Ratio
0.21
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.1%
Weekday Posts
15.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,237 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,133 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,237 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes professional performers, creative workers, and supporters of labor rights. They are likely interested in industry news, union activities, and advocacy for public broadcasting.
Good
Audience Quality
15.7%
Suspicion Index
14.1%
Low-Quality %
142
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
17.2%
Empty Bio
18.2%
<10 Tweets
18.1%
Mass Following (>2K)
0.0%
New (<90 days)
23.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
60.0%
No URL
11.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,377,833
Total Potential Reach
142
Median Follower Reach
519
75th Percentile Reach
15.1%
>1K followers
2.0%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59.4%
Creators
5,943 accounts
22.4%
Consumers
2,235 accounts
18.2%
Dormant
1,822 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
84
Verified Followers
0.84% of total
683
Protected Accounts
6.83% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,884 | Wrestler | Wrestling, Motivation, Self-promotion |
| @padillabela | 1,430,126 | - | - |
| @NHSMillion | 802,184 | Supporters | Gratitude, Support, Campaign |
| @THE_THEO_FORD | 474,066 | - | - |
| @JasonManford | 456,134 | - | - |
| @zammit_marc | 385,803 | Filmmaker | Film, Acting, Producing |
| @sarimahi | 315,935 | TV Host | Psychology, Fitness, MIASA |
| @GoogleExpertUK | 262,503 | SEO Expert | SEO, Cruise, Art |
| @katherine_kelly | 246,733 | Actress | Actress, Producer, Voiceovers |
| @PennyMordaunt | 240,919 | Politician | Royal Navy, Trade, Author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,282
Followers With Bio
1,718
Followers Without Bio
82.82%
% With Bio
17.18%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,237 analyzed9,499
Combined Engagement
2,255
Total Likes
7,244
Total Retweets
1,900
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @ucu: Every single university in the UK will strike on the following dates: Nov 2️⃣4️⃣ Nov 2️⃣5️⃣ Nov 3️⃣0️⃣ 70,000 UCU members will be delivering the biggest picket lines in our history RT if you stand with them. #ucuRISING https://t.co/OrbzuG65n3
⚠️.CASTING WARNING ⚠️ Equity is aware of a film production asking performers to submit nude audition tapes. If you are approached by a production going by either 'The Power' or 'Lone Viking' and asked for nude tapes, do not engage and instead report the incident to Equity ASAP.
RT @ucu: RT THE HELL OUT OF THIS 🔥 Inch by inch. Member by member. University by university. Tomorrow we rise. #ucuRISING https://t.co/bxfQVgCbdF
RT @The_TUC: NEW 🚨👩🎓 | *4,800* staff at the Open University will be brought off fixed-term contracts and onto permanent contracts. HUGE win for the staff and their union UCU - the biggest 'decasualisation' shift in UK higher education history.
After having his voice stolen by artificial intelligence, Equity member David Holt has spoken out to @symeonbrown on @Channel4News. As David says, a legal framework must be put in place to stop AI stealing artists' performances and likeness. #StopAIStealingtheShow https://t.co
Key Insights & Takeaways
The account highlights critical industry issues such as nude audition tapes and AI voice theft, showing a focus on worker protection. It actively campaigns for public service broadcasting and opposes privatization, indicating a clear advocacy stance. EquityUK collaborates with media outlets and public figures to amplify its message and raise awareness.
Strengths
- + Established follower base of 80,067
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EquityUK reveals an growing Twitter presence with 80,067 followers. The account demonstrates a content-creator strategy, averaging 45.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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