Ericsson MEA
Connecting a world where technology innovation is a positive and exciting force for good. Join the conversation! #ImaginePossible
49,759
Followers
282
Following
7,819
Tweets
69.2
Avg Engagement
80
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EricssonMEA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-12-04
- Verification:No
- Location:MEA
Data Summary
- Tweets Analyzed:3,232
- Avg Likes per Tweet:64.1
- Avg Retweets per Tweet:5.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,232 tweetsThe account has a steady average engagement rate with likes and retweets, indicating a consistent but not high level of interaction. The content is focused on reports, event highlights, and leadership commentary.
64.1
Avg Likes/Tweet
5.1
Avg Retweets/Tweet
207,036
Total Likes
16,607
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
9
75th Percentile
5,471
Top Tweet
1.39
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
84.8%
Original
4.1%
Replies
9.8%
Retweets
1.3%
Quotes
0.0%
Threads
0.0%
With Media
97.1%
With Links
80.7%
With #Tags
52.5%
With @Mentions
25.5%
With Emojis
241
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.8%
Weekday Posts
14.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,232 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 316 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,232 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience appears to be interested in technology, mobile money, and industry events. They are likely professionals, investors, and consumers looking for insights into emerging trends and market opportunities.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
84
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.4%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,586,438
Total Potential Reach
84
Median Follower Reach
279
75th Percentile Reach
6.4%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,326
Protected Accounts
13.26% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Abdullah_iApp | 1,758,168 | Digital Marketer | Apps, Digital Marketing, Digital Transformation |
| @Salem_Aldalbhe | 415,950 | Tech Influencer | Technology, iPhone, Content Creation |
| @ILuvDBN | 374,231 | Social Media Manager | Tourism, Events, Business |
| @Omardizer | 302,592 | YouTuber | Technology, Gadgets, Innovation |
| @ICIJorg | 298,279 | Journalism | Investigative journalism, Financial corruption, Data leaks |
| @TelkomKenya | 239,290 | Telecommunications | Technology, Connectivity, Innovation |
| @HayekMG | 222,283 | Strategic Advisor | Tech, Media, Telecom |
| @raqamitv | 178,854 | Tech News | Technology, Phones, Reviews |
| @AfricaCDC | 149,426 | Public Health | Public Health, Disease Control, African Union |
| @BernardMarr | 138,346 | Futurist | Business, Tech, Data |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,427
Followers With Bio
3,573
Followers Without Bio
64.27%
% With Bio
35.73%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,232 analyzed22,131
Combined Engagement
21,407
Total Likes
724
Total Retweets
4,426
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
80% of non-users are very interested in starting to use mobile money. Explore our Consumer Report to find out the potential of this untapped market. https://t.co/opHC2YVxXf https://t.co/Ikkcmi0pPa
Our President, Rafiah Ibrahim, reflects on our participation at #MWC19, and shares her thoughts on our engagement with our customers and their experience at @Ericsson’s Hall 2. Watch the video now to hear more from her. #EricssonLive https://t.co/2aNjFX2gbN
Watch the highlights of day one at Mobile World Congress 2019 - featuring MEA's #ICT industry experts, relaying their experience at Ericsson's Hall 2. Stay tuned for more to come. #EricssonLive #MWC19 https://t.co/3I1IFt5a6H
Watch day 3 highlights at #MWC19 from Ericsson's Hall 2. The future of the #ICT industry is on the cusp of major change with the deployment of #5G. These were some of the views shared by some of our customers and leaders. #EricssonLive https://t.co/V1P74RK7a5
“5G is now a reality in our region. It’s time to inspire consumers and enterprise with the potential that this new technology will bring.” Our Head of Marketing & Communications, @FidaKibbi, shares why it’s time to #Experience5G at #GITEX2019! Read more: https://t.co/0E2E4WUw
Key Insights & Takeaways
The majority of non-users are interested in mobile money, indicating a large untapped market. EricssonMEA highlights its participation in major industry events like MWC19, showcasing its engagement with customers and experts. Leadership perspectives, such as from Rafiah Ibrahim, are shared to reflect on company strategies and customer experiences.
Strengths
- + Established follower base of 49,759
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EricssonMEA reveals an growing Twitter presence with 49,759 followers. The account demonstrates a content-creator strategy, averaging 69.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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