@ETBrandEquity | Tweet Data Analysis

Overview

Tweets covering

9 days

Latest tweet was on

2023-03-24

Earliest tweet was on

2023-03-15

Total number of tweets analysed

73

Average age of authors' accounts

10 years

Types of Tweets

Number of Retweets

27

36% of total

Number of Original tweets

30

41% of total

Number of tweets that were Quotes

2

2% of total

Number of tweets that were Replies

15

20% of total

Number of tweets that contain Hashtags

29

39% of total

Number of tweets that contain Mentions

73

100% of total

Devices Used to Tweet

Top 5 Devices

Source	Count
Twitter Web App	25
Twitter for iPhone	16
Twitter for Android	16
TweetDeck	7
IFTTT	3

Device Distribution

Top 10 Accounts by Followers

Username	Name	Bio	Followers count
BCG	Boston Consulting Group	Official global account of Boston Consulting Group. Highlights of our work, initiatives, people, partnerships, and more. Also @BCGhenderson & @bcgx_	498,441
bigbasket_com	bigbasket	-	60,487
biz_articles_	Ben Baligad	Free Small Business related guest posts for dofollow backlinks to your site, Follow me for GUEST POSTS, RETWEETS, and SHOUTOUTS. #guestposting #tcot	38,355
ETBrandEquity	ET Brand Equity	The official Twitter feed for Brand Equity, bringing you the best of Advertising & Marketing stories from the newsroom of The Economic Times	30,365
PubMatic	PubMatic	PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.	25,290
FeedSupervised	Supervised Feed	Artificial Intelligence, Internet of Things, Cloud and more. #MachineLearning #AR #VR #Automation	23,542
IndiaFirst_Life	IndiaFirst Life Insurance	A young life insurance firm with Bank of Baroda & Union Bank of India as shareholders. Join us for ideas on managing finances, securing your loved ones & more!	20,489
OgilvyAsia	Ogilvy Asia	Ogilvy Asia	7,839
ambimgp	Ambi Parameswaran	Brand Strategist, Founder https://t.co/RwDuFjrXCB; Former CEO FCB Ulka Advtg; Author, Branding, Advertising, Marketing Consulting	5,914
WebEngage	WebEngage	Fastest growing multi-channel Marketing Automation & Customer Data Platform for consumer businesses. Retain better & make more 💰 from existing users!	5,180

Top 10 Accounts by Friends

Username	Name	Bio	Followers count
biz_articles_	Ben Baligad	Free Small Business related guest posts for dofollow backlinks to your site, Follow me for GUEST POSTS, RETWEETS, and SHOUTOUTS. #guestposting #tcot	29,128
FeedSupervised	Supervised Feed	Artificial Intelligence, Internet of Things, Cloud and more. #MachineLearning #AR #VR #Automation	22,020
mohitjo	Mohit Joshi (MoJo)	#EngineerByChance #MBAByForce #TwitterAddictByChoice #CEO @HavasMediaIN #BhagMojoBhag #MoJoChasingSunsets #MojosMelodies #TweetsRPersonal @iitdelhi @spjimr Alum	5,000
DahiyaSKumar11	Subhash Dahiya🇮🇳	Hindu Nationalist☆\|\|☆kangana Ranaut☆\|\|☆Savarkar☆\|\|☆Godse☆\|\| ☆Sardar Patel☆\|\|☆Namo☆\|\|☆Boss\|\|☆	4,745
Prosenjit736386	Prosenjit dhali	YouTuber / #DilSeVi @ViCustomerCare #stufflitingsarmy #SUPERFAMILY #AshArmy #IwonHanabi #DesiCrypto #LUNCH #binance #Travlegit Inst: prosenjitno	4,013
benboissevain	Ben Boissevain	#AscentoCapital #techmna #AI #Data #Analytics #Cybersecurity #Metaverse #Telecom #MarTech #PropTech #FinTech #IoT #Cloud #ITServices #AR #VR	2,322
rohit2250	RK	Passionate about my work in Digital Marketing. Self-Employed. Current Affairs, Sports, Films, Music. Live Life King Size!	2,294
Xceltrait	Xceltrait	A #ServiceNow Partner that develops robust solutions and processes that help organizations accomplish their goals better, faster and smarter.	2,042
iaminba	Praveen Inbarajan	Student of Life, ain't we all...	1,828
sudhanshu9655	Sudhanshu Tripathi	#Marketing #ESG #Strategy #Digital #Speaker #Startup	1,564

Most Active Users

Username	Bio	Number of tweets
ETBrandEquity	The official Twitter feed for Brand Equity, bringing you the best of Advertising & Marketing stories from the newsroom of The Economic Times	7
rohit2250	Passionate about my work in Digital Marketing. Self-Employed. Current Affairs, Sports, Films, Music. Live Life King Size!	4
vinayskgupta	-	3
UDAIS1	-	3
sankhala1993	-	2
ramapaul2017	आगाह अपनी मौत से कोई बशर नहीं सामान सौ बरस का है, पल की ख़बर नहीं.	2
delighted_to	“Delighted to announce...” A collection of twitter users who could really use a thesaurus.	2
firesideventure	Investing in early stage consumer brands. There's never been a better time to build meaningful brands in India. Keep up with us: https://t.co/SJPNb3tB2u	1
ambimgp	Brand Strategist, Founder https://t.co/RwDuFjrXCB; Former CEO FCB Ulka Advtg; Author, Branding, Advertising, Marketing Consulting	1
benboissevain	#AscentoCapital #techmna #AI #Data #Analytics #Cybersecurity #Metaverse #Telecom #MarTech #PropTech #FinTech #IoT #Cloud #ITServices #AR #VR	1

Tweets Per Day

Top 10 Tweets by Retweets

ID	Text	Retweet count
1638118251426136069	Countering privacy and security risks facing the metaverse, BCG shares a 6-step framework to unlock the potential of Responsible AI, including developing principles, policies and trainings, and establishing human and …	5
1636030325829816321	"Revolutionizing the CX strategy and transforming brand's future with insights from the industry experts at our closed door round-table discussion - Future of CX, Delhi Edition organised by @ETBrandEquity & …	3
1637707052637143040	Some great and exciting news… to do away with the not so okay Monday blueeeeessss ⁦@bhavikvasa⁩ ⁦@karunspeak⁩ ⁦@GetVantage_Co⁩ #happymondaymorning ⁦@fintechtoday_⁩ ⁦@ETBrandEquity⁩ ⁦@adgully⁩ https://t.co/IBmBNr2T7k	2
1636428160278601728	@Alkem_Lab I am glad to share that #AlkemLabs won 3 awards in Economic Times India Pharma World Awards : 1. Excellence in Training and development . 2. Excellence in #CSR …	2
1639129821791031301	Cherojit Goswami, Senior Vice President of @OgilvyHealth in India, shares 5 observations on the positive impact of playing sports on our personal life, from mental health to leadership. Read more …	1
1636225451982209025	Welcoming one of the most strategic & enterprising minds to our #HavasFamily! @anirbanmo joins us as the Chief Strategy Officer of Havas Creative India 👏 @HavasGroup @havas #NewBeginnings @ETBrandEquity https://t.co/to9RlOCy5B	1
1636239860561477632	The last of the seven articles written with @sridhar_samu for @alertprasad @ETBrandEquity on Branding and the Five Senses. How many senses does your brand use to engage with its customers? …	1
1636383312108486657	#LiveNow " As we unlock the future of CX! The room is set for an insightful and engaging discussion on how businesses can deliver exceptional customer experiences in today's digital …	1
1637769834720051201	It's time for the budding retention marketers to shine! ✨ WebEngage is bringing back 30 under 30 Retention Marketing Awards in association with @ETBrandEquity. https://t.co/GYokyp9hkh	1
1637671876012183554	Thank you @ETBrandEquity and @alertprasad for this opportunity to share my thoughts. https://t.co/fSLWEKVMCJ #communication #PR #FutureOfWork	1

Top 10 Tweets by Likes

ID	Text	Like count
1636225451982209025	Welcoming one of the most strategic & enterprising minds to our #HavasFamily! @anirbanmo joins us as the Chief Strategy Officer of Havas Creative India 👏 @HavasGroup @havas #NewBeginnings @ETBrandEquity https://t.co/to9RlOCy5B	7
1637671876012183554	Thank you @ETBrandEquity and @alertprasad for this opportunity to share my thoughts. https://t.co/fSLWEKVMCJ #communication #PR #FutureOfWork	5
1637707052637143040	Some great and exciting news… to do away with the not so okay Monday blueeeeessss ⁦@bhavikvasa⁩ ⁦@karunspeak⁩ ⁦@GetVantage_Co⁩ #happymondaymorning ⁦@fintechtoday_⁩ ⁦@ETBrandEquity⁩ ⁦@adgully⁩ https://t.co/IBmBNr2T7k	5
1638118251426136069	Countering privacy and security risks facing the metaverse, BCG shares a 6-step framework to unlock the potential of Responsible AI, including developing principles, policies and trainings, and establishing human and …	4
1636239860561477632	The last of the seven articles written with @sridhar_samu for @alertprasad @ETBrandEquity on Branding and the Five Senses. How many senses does your brand use to engage with its customers? …	3
1638465621267554305	Our @jasonjbarnes discusses the future of programmatic CTV buying via @ETBrandEquity: https://t.co/6Dcm7zP2B0	3
1637769834720051201	It's time for the budding retention marketers to shine! ✨ WebEngage is bringing back 30 under 30 Retention Marketing Awards in association with @ETBrandEquity. https://t.co/GYokyp9hkh	3
1637743155931127808	"In terms of digital presence of brands, we have emerged with e-commerce, D2C, quick commerce and more. But focusing on specific niches is what is required," says @Vinays05, partner, @firesideventure …	3
1636428160278601728	@Alkem_Lab I am glad to share that #AlkemLabs won 3 awards in Economic Times India Pharma World Awards : 1. Excellence in Training and development . 2. Excellence in #CSR …	3
1636383312108486657	#LiveNow " As we unlock the future of CX! The room is set for an insightful and engaging discussion on how businesses can deliver exceptional customer experiences in today's digital …	3

Top Languages Used

Top 10 Hashtags

Hashtag	Count
#pr	4
#brandconnectinitiative	4
#futureofcx	4
#ics2023	3
#etipwa	3
#ettrendiesawards	2
#awards	2
#influencers	2
#digitalmedia	2
#digital	2

Top 10 Mentions

Mention	Count
@etbrandequity	76
@hul_news	6
@kaleyra_	5
@alertprasad	4
@economictimes	4
@exotel	4
@e4mtweets	3
@ogilvyhealth	2
@nishankrajanand	2
@jasonjbarnes	2

Wordcloud of Tweets

Emoji Analysis

Average emojis per tweet:

8

Emojis Used

Emoji	Count	Emoji Text
✨	2	sparkles
👏	2	clapping_hands
🥳	1	partying_face
🏆	1	trophy

Emoji Groups

Emoji Group	Count
Activities	3
People & Body	2
Smileys & Emotion	1

ETBrandEquity - Tweet Data Analysis