The Standard
Official account of The Standard 📰 Follow our news account here 👉👉 https://twitter.com/standardnews
176,964
Followers
301
Following
275,611
Tweets
2.6
Avg Engagement
1,530
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EveningStandard's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-02-11
- Verification:Yes
- Location:London, United Kingdom
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.7
- Avg Retweets per Tweet:1.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a steady engagement rate, though it is not exceptionally high. The average likes and retweets suggest a moderate level of interaction with its content.
1.7
Avg Likes/Tweet
1.0
Avg Retweets/Tweet
5,424
Total Likes
3,117
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
661
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
94.9%
Original
2.2%
Replies
2.8%
Retweets
0.2%
Quotes
0.0%
Threads
0.6%
With Media
98.0%
With Links
12.3%
With #Tags
17.6%
With @Mentions
28.4%
With Emojis
154
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
87.4%
Weekday Posts
12.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 90 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience likely includes news consumers, political observers, and individuals interested in UK current affairs. The content appeals to a broad demographic, with a focus on public policy and societal issues.
Average
Audience Quality
33.2%
Suspicion Index
40.0%
Low-Quality %
15
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.2%
Empty Bio
42.9%
<10 Tweets
16.3%
Mass Following (>2K)
0.0%
New (<90 days)
66.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.1%
No URL
32.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
52,442,875
Total Potential Reach
15
Median Follower Reach
123
75th Percentile Reach
5.9%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.7%
Creators
18,852 accounts
19.4%
Consumers
9,714 accounts
42.9%
Dormant
21,434 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
620
Verified Followers
0.61% of total
11,094
Protected Accounts
10.98% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,819 | Wrestler | Wrestling, Motivation, Self-promotion |
| @IanMcKellen | 4,034,570 | Actor | acting, activism, theater |
| @saatchi_gallery | 1,850,864 | Art Gallery | contemporary art, culture, London grads |
| @AbidSherAli | 1,536,462 | Politician | Politics, Power, Leadership |
| @LondonFashionWk | 1,233,734 | Fashion Event | Fashion, London, Events |
| @richardpbacon | 1,218,437 | Presenter | BBC, LA, Instagram |
| @davidhaye | 1,179,743 | Boxer | Boxing, Champion, Heavyweight |
| @SadiqKhan | 1,153,411 | Politician | Politics, Environment, London |
| @HasanIsmaik | 1,142,122 | Entrepreneur | writing, entrepreneurship, media |
| @followlasg | 1,026,208 | Government | News, Updates, Activities |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58,896
Followers With Bio
42,099
Followers Without Bio
58.32%
% With Bio
41.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed1,485
Combined Engagement
966
Total Likes
519
Total Retweets
297
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
I want to make an Easter appeal to the many decent people in all of our main parties: please pull the next election campaign back from the brink. It could take the country to an even darker and more dysfunctional place ✍️@AndyBurnhamGM https://t.co/h02SC31MBt
Cabinet Office figures estimate that 2.1 million people could lose out. And they will tend to be from ethnic minority communities, less well off, renters who are more transient and younger people ✍️By @ayeshahazarika https://t.co/Zq3PFupp2X
RT @standardsport: Harry Kane gets hit, but is the one criticised. Harry Kane breaks England's goal record, but scored too many against Sa…
UK stamps will feature the King’s image for the first time from today, but the Queen’s image will remain on our post for some time to come https://t.co/btWiizfVDn
Andrew Bridgen kicked out of Conservative party after Holocaust vaccines tweet https://t.co/vqgh6Y6q9P
Key Insights & Takeaways
The account frequently shares news related to politics and public policy, indicating a focus on current events. It includes links to external content, suggesting a strategy to drive traffic to its website or other platforms. The tweets often highlight social and economic issues, which may resonate with a socially conscious audience.
Strengths
- + Established follower base of 176,964
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EveningStandard reveals an growing Twitter presence with 176,964 followers. The account demonstrates a content-creator strategy, averaging 2.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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