Entertainment Weekly

Entertainment Weekly

@EW

Our new cover story for #RebelMoon is available now! https://ew.com/rebel-moon-zack-snyder-cover-story-8402489?utm_medium=social&utm_campaign=entertainmentweekly_ew&utm_source=twitter.com&utm_content=%20link&utm_term=20231116

Los Angeles, CA Joined 2008-09-16 Date of Analysis: Dec 16, 2025

6,343,748

Followers

4,320

Following

305,325

Tweets

104.0

Avg Engagement

23,144

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @EW's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2008-09-16
  • Verification:Yes
  • Location:Los Angeles, CA

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:86.9
  • Avg Retweets per Tweet:17.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account has a high average engagement rate with likes and retweets, showing strong audience interaction. The content is well-received and often shared by followers.

86.9

Avg Likes/Tweet

17.2

Avg Retweets/Tweet

282,255

Total Likes

55,740

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

44

Median Likes

8

Median Retweets

93

75th Percentile

8,666

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

89.8%

Original

5.8%

Replies

3.9%

Retweets

0.5%

Quotes

0.0%

Threads

1.2%

With Media

94.2%

With Links

20.7%

With #Tags

13.3%

With @Mentions

4.1%

With Emojis

155

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.13

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

82.1%

Weekday Posts

17.9%

Weekend Posts

Top Hashtags

#oscars (70) #yellowjackets (61) #grammys (60) #sagawards (45) #themandalorian (20) #awardist (19) #thelastofus (19) #everythingeverywhere (19) #aroundthetable (17) #dragrace (14)

Most Mentioned

@ew (52) @nickaromano (22) @hallebailey (20) @kristengbaldwin (20) @melissamccarthy (16) @samhighfill (13) @themaureenlee (11) @devancoggan (11) @daltonross (11) @yellowjackets96 (11)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,917 (90%)
Replies 189 (6%)
Retweets 126 (4%)
Quote Tweets 17 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 126 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily interested in entertainment news, including movies and TV shows. They are likely fans of popular franchises and behind-the-scenes content.

Below Average

Audience Quality

36.7%

Suspicion Index

51.8%

Low-Quality %

7

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

60.0%

Empty Bio

54.7%

<10 Tweets

7.5%

Mass Following (>2K)

0.0%

New (<90 days)

72.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.8%

No URL

43.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

24,909,662

Total Potential Reach

7

Median Follower Reach

42

75th Percentile Reach

2.4%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

25.4%

Creators

12,721 accounts

19.9%

Consumers

9,935 accounts

54.7%

Dormant

27,344 accounts

410

Verified Followers

0.82% of total

4.5%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (351) Los Angeles, CA (293) Lagos, Nigeria (183) Nigeria (137) New York, USA (113) California, USA (110) London, England (99) India (90) Kampala, Uganda (80) USA (75)

682

Verified Followers

0.68% of total

10,401

Protected Accounts

10.3% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@mishacollins 2,794,618 Actor Actor, baker, candlestick maker
@SinghLions 1,335,538 Restaurateur Food, Travel, Influencer
@LIVEpositivity 1,133,489 Inspirational Speaker quotes, inspiration, motivation
@JDMorgan 1,046,723 Actor acting, family, sports
@Michael_Trevino 950,546 Actor acting, traveling, fitness
@MilesSTEREOS 862,028 Musician Guitarist, Writer, Producer
@MizzimaNews 845,175 News Outlet Myanmar, News, Insight
@ShyBoy 758,765 Musician Music, LGBTQ+, DJ
@NacaoMarvelLN 675,235 - -
@melissafumero 674,722 Actress Food, Coffee, Acting

Top Keywords in Follower Bios

love (3,096) life (1,940) music (1,352) lover (1,000) god (907) world (808) mom (795) writer (721) movies (710) account (698)

Top Hashtags in Follower Bios

#1 (60) #blm (44) #blacklivesmatter (44) #nft (34) #music (32) #bitcoin (29) #marvel (28) #crypto (23) #writer (22) #starwars (22)

46,123

Followers With Bio

54,863

Followers Without Bio

45.67%

% With Bio

54.33%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

26,414

Combined Engagement

19,292

Total Likes

7,122

Total Retweets

5,283

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Entertainment News Behind-The-Scenes Content Awards Season Coverage

Key Insights & Takeaways

The account focuses on exclusive content and behind-the-scenes stories, which drives engagement. It leverages trending topics and awards season moments to boost visibility. Collaborations with celebrities and directors help maintain relevance and attract a wider audience.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 6,343,748
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @EW reveals an well-established Twitter presence with 6,343,748 followers. The account demonstrates a content-creator strategy, averaging 104.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025