Exa FM

Exa FM

@ExaFM

La cadena de radio para jóvenes más grande de México. Con más de 70 estaciones en 9 países. Éxitos pop en español e inglés. Ventas: [email protected]

México https://www.exafm.com/ Joined 2010-03-02 Date of Analysis: Dec 16, 2025

643,827

Followers

404

Following

266,358

Tweets

13.9

Avg Engagement

1,145

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ExaFM's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-03-02
  • Verification:No
  • Location:México

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:11.4
  • Avg Retweets per Tweet:2.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account averages 1,176 likes and 250 retweets per tweet, showing strong audience interaction. It frequently collaborates with influencers and celebrities to boost engagement.

11.4

Avg Likes/Tweet

2.5

Avg Retweets/Tweet

37,100

Total Likes

8,073

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

0

Median Retweets

5

75th Percentile

2,218

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

95.8%

Original

0.8%

Replies

0.8%

Retweets

2.6%

Quotes

0.0%

Threads

0.0%

With Media

98.9%

With Links

72.5%

With #Tags

50.7%

With @Mentions

89.7%

With Emojis

156

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

3.44

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

72.8%

Weekday Posts

27.2%

Weekend Posts

Top Hashtags

#jessieenexa (677) #yordienexa (304) #rogerenexa (203) #lacaminera (185) #anahíenexa (159) #exatrends (83) #exakpop (77) #fridazariñanaenexa (70) #edcenexa (64) #vivelatinoenexa (56)

Most Mentioned

@jessiecervantes (182) @rogergzz (172) @taniarin (166) @fer_gay (165) @fran_hevia (163) @anahidelamora (128) @oppakimpop (87) @yordirosado (58) @gabymeza8 (56) @hectortrejo (50)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,114 (96%)
Replies 25 (1%)
Retweets 25 (1%)
Quote Tweets 86 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 25 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is young people in Mexico and neighboring countries. The content appeals to music lovers and fans of pop culture.

Average

Audience Quality

29.8%

Suspicion Index

36.7%

Low-Quality %

8

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44.8%

Empty Bio

40.2%

<10 Tweets

6.2%

Mass Following (>2K)

0.0%

New (<90 days)

67.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.9%

No URL

28.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

62,487,883

Total Potential Reach

8

Median Follower Reach

55

75th Percentile Reach

2.7%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

38.7%

Creators

19,356 accounts

21.1%

Consumers

10,548 accounts

40.2%

Dormant

20,096 accounts

121

Verified Followers

0.24% of total

1.8%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

México (990) Mexico (712) Distrito Federal, México (338) CDMX (320) Monterrey, Nuevo León (224) Puebla, México (222) Ciudad de México (189) Guadalajara, Jalisco (182) mexico (94) Ecatepec de Morelos, México (92)

184

Verified Followers

0.18% of total

11,209

Protected Accounts

11.21% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@jimmyfallon 50,810,675 Comedian Comedy, TV, Music
@JohnCena 14,105,277 Wrestler Wrestling, Motivation, Self-promotion
@JUANES 11,482,468 Musician Music, Colombia, Latin pop
@keniaos 5,816,081 Influencer creativity, spirituality, positivity
@bep 4,598,124 Musician Music, Collaboration, Entertainment
@SoyFedelobo 3,274,662 Content Creator Movies, Video Games, Streaming
@taniarin 2,690,643 TV Host Fitness, Fashion, Sports
@DeLaGhettoReal 2,497,522 Musician Music, Grammy, Booking
@ingridcoronado 2,448,553 TV Host Books, Empowerment, Femininity
@ponchohd 1,964,833 Actor ACNUR, Goodwill Ambassador, Fatherhood

Top Keywords in Follower Bios

vida (3,680) musica (2,256) gusta (1,870) amo (1,755) feliz (1,282) siempre (1,226) solo (1,085) bts (1,044) amor (1,031) love (1,025)

Top Hashtags in Follower Bios

#bts (119) #방탄소년단 (57) #army (51) #riverista (43) #btsarmy (37) #1 (28) #jimin (26) #jungkook (23) #aristemo (23) #fmo (20)

58,015

Followers With Bio

41,985

Followers Without Bio

58.02%

% With Bio

41.98%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

9,097

Combined Engagement

7,688

Total Likes

1,409

Total Retweets

1,819

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Music Pop Culture Celebrity Collaborations Youth Engagement Radio Broadcasting

Key Insights & Takeaways

The account leverages celebrity collaborations to increase visibility and engagement. It focuses on pop music, which is a key driver of its audience's interest. High engagement suggests a loyal and active fan base that responds well to interactive content.

Strengths

  • + Established follower base of 643,827
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ExaFM reveals an growing Twitter presence with 643,827 followers. The account demonstrates a content-creator strategy, averaging 13.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025