Expansión
Noticias de actualidad, economía, negocios, tecnología y emprendedores. Suscríbete en https://expansion.mx/revista-digital-abril-2023
3,966,744
Followers
981
Following
712,691
Tweets
12.2
Avg Engagement
12,330
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ExpansionMx's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2010-01-26
- Verification:No
- Location:México
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.9
- Avg Retweets per Tweet:3.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a consistent level of engagement with its followers, indicating a loyal and active audience. The high average likes and retweets suggest that the content is relevant and timely.
8.9
Avg Likes/Tweet
3.4
Avg Retweets/Tweet
28,869
Total Likes
10,910
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
12
75th Percentile
3,369
Top Tweet
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
79.1%
Original
9.4%
Replies
11.4%
Retweets
0.1%
Quotes
0.0%
Threads
0.0%
With Media
91.9%
With Links
28.5%
With #Tags
26.4%
With @Mentions
13.6%
With Emojis
151
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.12
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
81.0%
Weekday Posts
19.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 372 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in news related to Mexico, including politics, economy, and technology. They are likely to be professionals, entrepreneurs, and individuals seeking real-time updates on significant events.
Below Average
Audience Quality
37.9%
Suspicion Index
53.4%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
62.4%
Empty Bio
57.1%
<10 Tweets
3.5%
Mass Following (>2K)
0.0%
New (<90 days)
79.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.1%
No URL
44.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,720,517
Total Potential Reach
3
Median Follower Reach
18
75th Percentile Reach
1.6%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
22.8%
Creators
11,389 accounts
20.2%
Consumers
10,085 accounts
57.1%
Dormant
28,526 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
208
Verified Followers
0.21% of total
9,079
Protected Accounts
8.99% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,122 | Wrestler | Wrestling, Motivation, Self-promotion |
| @yosoy8a | 3,103,911 | Goalkeeper | Club América, Selección Nacional, Twitch |
| @JoseAMeadeK | 1,599,971 | Politician | Family, Economics, Law |
| @MVRNoticias | 1,145,433 | News Outlet | News, Mexico, World |
| @HasanIsmaik | 1,138,062 | Entrepreneur | writing, entrepreneurship, media |
| @cprocuna | 837,938 | Sports Commentator | NFL, fútbol, comentarista |
| @piedadcordoba | 796,443 | Politician | Politics, Human Rights, Social Justice |
| @claudiaalvarezo | 633,237 | Influencer | Family, Communication, Socializing |
| @CNPC_MX | 581,429 | Emergency Management | protection, civil safety, national coordination |
| @encapsulados | 470,366 | Media influencer | music, sex, technology |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,906
Followers With Bio
57,092
Followers Without Bio
43.47%
% With Bio
56.53%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,906
Combined Engagement
4,327
Total Likes
1,579
Total Retweets
1,181
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
🚨UNAM aprueba anular todos los títulos por "faltas de honestidad": https://t.co/xDfdjMjBRU
🚨UNAM aprueba anular todos los títulos por "faltas de honestidad": https://t.co/bsBRJzZN7y
#ÚltimaHora 🚨 Acreedores buscan que TV Azteca se declare en quiebra https://t.co/7sKfa3FGNF
#ÚltimaHora El actor Ignacio López Tarso falleció este sábado a los 98 años, luego de haber sido diagnosticado con neumonía. La noticia fue confirmada por la @ANDIMexico, que además publicó en su sitio un homenaje. https://t.co/1Diyqzkqb5
Un incendio registrado en la alcaldía Azcapotzalco ya avanzó y ahora consumió parte de un centro de verificación vehicular, la alcaldía solicitó apoyo otras demarcaciones. 📹: Especial. https://t.co/XOWSXftyEL
Key Insights & Takeaways
The account frequently shares breaking news and urgent updates, which likely drives high engagement. It focuses on Mexican institutions and events, which may attract a specific regional audience. The use of verified links and hashtags helps in driving traffic and increasing visibility.
Strengths
- + Established follower base of 3,966,744
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ExpansionMx reveals an growing Twitter presence with 3,966,744 followers. The account demonstrates a content-creator strategy, averaging 12.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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