Wellcome Collection
The free museum and library that aims to challenge how we all think and feel about health by connecting science, medicine, life and art.
81,307
Followers
2,245
Following
18,726
Tweets
45.8
Avg Engagement
1,356
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ExploreWellcome's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-18
- Verification:No
- Location:London, UK
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:31.9
- Avg Retweets per Tweet:13.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsThe account has a consistent average engagement rate with likes and retweets, indicating a loyal and active audience. The use of hashtags and trending topics helps maintain visibility and interaction.
31.9
Avg Likes/Tweet
13.9
Avg Retweets/Tweet
103,484
Total Likes
44,998
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
3
Median Retweets
33
75th Percentile
5,196
Top Tweet
0.56
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
48.5%
Original
37.6%
Replies
11.3%
Retweets
2.7%
Quotes
0.0%
Threads
1.6%
With Media
84.4%
With Links
23.1%
With #Tags
35.5%
With @Mentions
13.8%
With Emojis
216
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.78
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.3%
Weekday Posts
6.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 366 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in health, science, and art, with a curiosity for unconventional perspectives. They are engaged with content that challenges norms and encourages critical thinking.
Good
Audience Quality
17.2%
Suspicion Index
15.3%
Low-Quality %
179
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
21.8%
Empty Bio
13.8%
<10 Tweets
21.9%
Mass Following (>2K)
0.0%
New (<90 days)
29.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
67.7%
No URL
8.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,267,053
Total Potential Reach
179
Median Follower Reach
613
75th Percentile Reach
16.9%
>1K followers
2.0%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
70.5%
Creators
7,048 accounts
15.8%
Consumers
1,577 accounts
13.8%
Dormant
1,375 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
97
Verified Followers
0.97% of total
1,168
Protected Accounts
11.68% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,093 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LeBronJames | 942,274 | - | - |
| @TheLancet | 746,108 | Medical Journal | Medicine, Research, Publishing |
| @Wikipedia | 640,523 | Knowledge dissemination | Knowledge, Free, Questions |
| @openculture | 429,023 | Education | Education, Culture, Free resources |
| @AquilesChavez | 378,587 | Chef | Cocina, Mexicano, Restaurantes |
| @fakehistoryhunt | 240,495 | Historian | History, Correcting, Amazing |
| @SaimaMohsin | 238,512 | Presenter | ClimateAction, Race, Gender |
| @DanaSchwartzzz | 198,364 | Writer | TV, books, comics |
| @Car01am | 179,133 | Author | fantasy, family, cats |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,824
Followers With Bio
2,176
Followers Without Bio
78.24%
% With Bio
21.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed15,117
Combined Engagement
11,907
Total Likes
3,210
Total Retweets
3,023
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA VAGINA. There. We said it. And no one died! Because vaginas are nothing to be ashamed of. So if you have one, treat it to a smear test today. #EndSmearFear
The Romans were fascinated with the phallus. Literally. Considered a charm that could ward off evil, it was related to the deity Fascinus whose name comes from the Latin 'fascinare' which means 'enchantment, spell, witchcraft' and from where we get the word 'fascinate'. https://t
Get you a museum that can do it all. #dollypartonchallenge https://t.co/5YEox3btv2
MRI of a Pumpkin. Happy Halloween! 🎃 https://t.co/Mpk3TJv7H4
What’s the point of museums? Truthfully, we’re asking ourselves the same question. 🧵 https://t.co/KAnsfFPhK4
Key Insights & Takeaways
The account uses provocative and attention-grabbing content to stand out and spark conversation. It blends educational topics with creative storytelling to engage a broader audience. The use of hashtags and trending challenges helps increase visibility and participation.
Strengths
- + Established follower base of 81,307
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ExploreWellcome reveals an growing Twitter presence with 81,307 followers. The account demonstrates a content-creator strategy, averaging 45.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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