Expressen
Officiellt konto från Expressen Lifestyle AB • Ansvarig utgivare är Klas Granström • Instagram: @Expressen
310,669
Followers
22,966
Following
135,940
Tweets
39.2
Avg Engagement
1,382
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Expressen's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-03-24
- Verification:No
- Location:Stockholm
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:30.4
- Avg Retweets per Tweet:8.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account shows consistent engagement with its followers, though the engagement rate is moderate. The content often includes links to further information, suggesting a focus on informative and impactful storytelling.
30.4
Avg Likes/Tweet
8.8
Avg Retweets/Tweet
98,838
Total Likes
28,463
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
10
Median Likes
4
Median Retweets
30
75th Percentile
3,153
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
83.4%
Original
0.2%
Replies
16.5%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
86.3%
With Links
0.1%
With #Tags
16.9%
With @Mentions
0.1%
With Emojis
127
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.0%
Weekday Posts
23.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 535 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely interested in lifestyle, news, and current events in Sweden. They engage with content that includes both local and international stories.
Below Average
Audience Quality
48.2%
Suspicion Index
82.5%
Low-Quality %
0
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
85.6%
Empty Bio
86.2%
<10 Tweets
0.8%
Mass Following (>2K)
0.0%
New (<90 days)
83.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
98.2%
No URL
79.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,960,001
Total Potential Reach
0
Median Follower Reach
1
75th Percentile Reach
0.5%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
6.8%
Creators
3,381 accounts
7.0%
Consumers
3,519 accounts
86.2%
Dormant
43,100 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
92
Verified Followers
0.09% of total
5,954
Protected Accounts
5.9% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @belufrancese | 1,001,652 | Influencer | NFTs, Crypto, Bitcoin |
| @iownjd | 778,102 | Lawyer | learn, inspire, engage |
| @HerbertRSim | 244,861 | Investor | Economics, GeoPolitics, AI |
| @bkenes | 198,174 | Journalist | politics, journalism, international relations |
| @EndGameWW3 | 156,519 | Analyst | Global Conflict, News, Navy Veteran |
| @juanitafranden | 118,402 | Author | fashion, lifestyle, travel |
| @socialdemokrat | 114,019 | Politician | N/A |
| @petterstordalen | 100,199 | Entrepreneur | business, hospitality, sustainability |
| @direncigdem | 84,019 | Activist | activism, resistance, justice |
| @RwinShow | 81,535 | Content Creator | Youtube, Twitch, Software Developer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
22,546
Followers With Bio
78,452
Followers Without Bio
22.32%
% With Bio
77.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed9,681
Combined Engagement
8,831
Total Likes
850
Total Retweets
1,936
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Missen i protesten – uppges bränna fel flagga • Förväxlade Sverige med Schweiz https://t.co/B54O1fk1UU
15-åring överföll Luna, 9, i Skellefteå – så ser livet ut i dag: Kan knappt röra sig, kan inte prata • Familjen berättar https://t.co/Sgg3Cvmt3n
SVT-profilen Fouad Youcefi: Allt var Bojan Djordjics fel • Skriver efter tv-bråket: ”Flera intervjutekniska dödssynder” https://t.co/GChibYcCfx
HANIF BALI: Fallet Luna följer ett mönster • Invandrarföräldrars skam över diagnoser är farlig https://t.co/r4vHgen1WY
JUST NU: Abdul Elmi, 20, sköt ihjäl man inne på Nordic Wellness – döms till livstids fängelse https://t.co/uhTYrnY987
Key Insights & Takeaways
The account frequently shares stories with emotional and social impact, such as incidents involving minors and public protests. It often includes links to additional content, indicating a strategy to drive traffic to other platforms like Instagram and websites. The content covers a mix of lifestyle, news, and current events, suggesting a broad appeal to its audience.
Strengths
- + Established follower base of 310,669
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Expressen reveals an growing Twitter presence with 310,669 followers. The account demonstrates a content-creator strategy, averaging 39.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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